Trusted Authority - The Podcast
Welcome to the Trusted Authority!
The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I’m your host Petra Zink, and I’m on a mission to make the smartest voices heard and recognised, not the loudest.
Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry.
And that’s a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started!
Hop over to impaccct.com/freebies and enjoy the gifts!
- Update frequency
- every 7 days
- Average duration
- 30 minutes
- Episodes
- 188
- Years Active
- 2021 - 2025
146. Outsourcing Your Personal Brand Activities? The Do's and Don'ts
Personal branding activities require a certain set of skills and aren’t innate talents. However, the good news is that they can be learned. That being said, it takes time to develop not only the nece…
00:20:56 |
Sun 12 May 2024
![145. Monetising Your Personal Brand[ed Business]: Financial Strategies [Carla Titus]](https://static.libsyn.com/p/assets/6/3/e/9/63e9c71d6ea0028b88c4a68c3ddbc4f2/Cover_Page_Trusted_Authority_-20240418-j00hppfbj0.png)
145. Monetising Your Personal Brand[ed Business]: Financial Strategies [Carla Titus]
If you want to be taken seriously you need to take yourself seriously and that also applies to you if you want to commercialise your personal brand. And this is where facts, data and numbers come in.…
00:32:43 |
Sun 05 May 2024
144. The Business Case For Personal Branding
If you thought personal branding was just a vanity metric activity, think again, because today's podcast episode is a mini masterclass in the financial side of investing in your brand. Get ready to u…
00:23:11 |
Sun 28 Apr 2024
![143. Leading in a Dynamic World: Managing Change for Modern Leaders [Toni Martignetti]](https://static.libsyn.com/p/assets/a/6/e/1/a6e13024d1ab8b0e88c4a68c3ddbc4f2/Cover_Page_Trusted_Authority_-20240418-eldkdaxcx5.png)
143. Leading in a Dynamic World: Managing Change for Modern Leaders [Toni Martignetti]
If there’s one skill leaders have to master in today’s and tomorrow’s landscape, it's change. We not only experience change more often but also more significantly. Whether it's the evolving expectati…
00:30:12 |
Sun 21 Apr 2024
142. Build Your Next Level Network
If you can't be seen, you can't be considered. However, it's not about being seen by everyone. It's about being seen by the right people and for the right reasons. This is where strategic networking …
00:21:10 |
Sun 14 Apr 2024
![141. Connect & Convince: The Power of Strategic Leadership Communication [Mel Kettle]](https://static.libsyn.com/p/assets/3/b/4/0/3b408d0d4aaca6b888c4a68c3ddbc4f2/Cover_Page_Trusted_Authority_-20240310-g53v6k9nil.png)
141. Connect & Convince: The Power of Strategic Leadership Communication [Mel Kettle]
Not only has the way we work together changed significantly over the last few years, but also the makeup of the workforce continues to evolve. So while we're trying to find our feet in this next worl…
00:40:06 |
Sun 07 Apr 2024
140. The Trifecta To Amplify Your Brand's Value and Perception.
Building a powerful personal brand isn't just about what you do or say; it's about how others perceive you and the value you bring to the table. In this episode, we're uncovering the three key eleme…
00:15:56 |
Sun 31 Mar 2024
![139. Communi-Gagement: The Art & Science Of Building Communities [Elise Green]](https://static.libsyn.com/p/assets/6/5/9/0/65909e3c130e366788c4a68c3ddbc4f2/Cover_Page_Trusted_Authority_-20240310-2l9moshpmp.png)
139. Communi-Gagement: The Art & Science Of Building Communities [Elise Green]
Strong leadership comes down to getting results and that comes from getting buy in for a topic or cause, the support to make an inspiring vision come true and of course a level of accountability to s…
00:50:46 |
Sun 24 Mar 2024
138. If I was your Authority Brand Coach, This Is What I Would Do
Becoming a trusted authority in your industry isn't easy. It's a journey that requires consistent effort and the right actions. But because everyone's goals, resources, and backgrounds are unique, th…
00:23:52 |
Sun 17 Mar 2024
![137. Revolutionising Business Leadership with Advisory Boards [Louise Broekman]](https://static.libsyn.com/p/assets/9/8/c/6/98c6f2adb3fafa52e5bbc093207a2619/Trusted_Authority_-_The_Podcast_Cover_2024-20240218-2ci59h2kjn.png)
137. Revolutionising Business Leadership with Advisory Boards [Louise Broekman]
Starting growing and scaling businesses certainly has never been easy. However, in the last few years we have seen increased complexities from cyber attacks to requirements to meet ESG standards and …
00:33:41 |
Sun 10 Mar 2024
136. Reputation Management Blueprint: Controlling Your Narrative
We live in a world filled with knowledge, data, and information, which levels the playing field and intensifies competition, one crucial factor sets you apart and positions you as the chosen one: you…
00:32:13 |
Sun 03 Mar 2024
![135. Legally Branded: [How To] Protect Your IP The Right Way [Donna Patane]](https://static.libsyn.com/p/assets/6/2/0/3/62038d686cb677cbe5bbc093207a2619/Cover_Page_Trusted_Authority_.png)
135. Legally Branded: [How To] Protect Your IP The Right Way [Donna Patane]
TM, verified badges, digital certificates, and everything in between - it’s safe to say that in today's world of abundant information, access to knowledge, and the rise of deep fakes, we're all searc…
00:36:37 |
Sun 25 Feb 2024
134. Unlock Creativity: Getting Your Mojo Back for Futures Thinking
Looking around the corner, being strategic with decision-making, and also being creative with reimagining how we can future-proof our careers, teams, and businesses is becoming a necessity. And yet, …
00:13:37 |
Sat 17 Feb 2024
![133. Executive Excellence: CEO Mindset Strategies [Carmen Reed-Gilkison]](https://static.libsyn.com/p/assets/7/a/c/7/7ac75d7cb91ba92fe5bbc093207a2619/TA_Cover.png)
133. Executive Excellence: CEO Mindset Strategies [Carmen Reed-Gilkison]
We’re seeing more and more executives and experts stepping out of corporate and into entrepreneurship. For some it’s a choice, for others its a necessity. Whatever camp you may be in, your mindset is…
00:35:38 |
Sat 10 Feb 2024
132. The Visual Edge - Mastering Communication 2.0
The one big difference between an expert, often the best-kept secret, and an authority, the Go-To in their industry, is mastering the art and science of communication. The importance of cut-through c…
00:21:00 |
Sat 03 Feb 2024
![131. Communication As Your Competitive Advantage [Nadia Bourboulas]](https://static.libsyn.com/p/assets/7/1/5/b/715bcf75f5ff6df3e5bbc093207a2619/Trusted_Authority_-_The_Podcast_Cover_2024-20240126-57tduwhlj4.png)
131. Communication As Your Competitive Advantage [Nadia Bourboulas]
When you can speak well, you can easily outshine others and whilst communication is more an art than a science, this week’s episode will give you practical tips, tactics and approached to become a be…
00:41:32 |
Sat 27 Jan 2024
130. Decoding 2024 Leadership: Challenges, Opportunities, and Strategies
Being a leader has always been challenging but I’d argue that it’s now more challenging than ever before as we’re facing more complexity, more uncertainty and of course, consistent change which comes…
00:13:06 |
Sun 21 Jan 2024
![129. Futures Thinking and Strategies for Tomorrow: A Futurist's Exploration of the World of Work [Dr. Elissa Farrow]](https://static.libsyn.com/p/assets/9/9/0/e/990e49228f38f28988c4a68c3ddbc4f2/Trusted_Authority_-_The_Podcast_Cover_2024-20240104-f3qkdby7h5.png)
129. Futures Thinking and Strategies for Tomorrow: A Futurist's Exploration of the World of Work [Dr. Elissa Farrow]
Who wouldn't love to have a glimpse into a crystal ball every now and then? 🔮👋 But the next closest thing to preparing for the future — with a more scientific aspect — is to talk to a futurist. And t…
00:41:10 |
Sun 14 Jan 2024
128. Navigating The Next Normal: 3 Predictions Reshaping Authority, Influence, and Impact in 2024
2024 is here, and if 2023 has taught us one thing, it's that change is inevitable, and disruption is the new normal. Being able to look around the corner and prepare for what’s next is how you can n…
00:25:28 |
Mon 08 Jan 2024
![127. Beyond Trends: Insights on Future-Proofing Your Career [Interview with Richard Triggs]](https://static.libsyn.com/p/assets/6/9/d/e/69ded98732ab3d2888c4a68c3ddbc4f2/7-20231208-rtosp71xoa.png)
127. Beyond Trends: Insights on Future-Proofing Your Career [Interview with Richard Triggs]
The world is changing and so is the job market. Some skills that were in hot demand only a few years ago have become a commodity. Mass redundancies, more competition with a global talent pool, rising…
00:44:47 |
Sun 17 Dec 2023
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