Trusted Authority - The Podcast

Welcome to the Trusted Authority!

The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I’m your host Petra Zink, and I’m on a mission to make the smartest voices heard and recognised, not the loudest.

Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry.
And that’s a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started!

Hop over to impaccct.com/freebies and enjoy the gifts!

Education How To Business Careers

Update frequency: every 7 days
Average duration: 30 minutes
Episodes: 188
Years Active: 2021 - 2025

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106. Redefine, Redesign and Reinvent Your Career and/or Business [Part 1/2]

Whether you're already in the midst of pivoting your career and/or business, you consider a change but not quite sure in which direction or you know exactly what your next chapter should look like bu…

00:31:06 | Sun 16 Jul 2023

105. The Future Of Trust [Interview with Severin de Wit]

Trust is an interesting concept. It's invisible, it's intangible and yet, it is THE most important aspect when it comes to human interactions and relationships which are the foundations for everythin…

00:28:56 | Sun 09 Jul 2023

104. [Live Keynote] - Build Your Authority Brand Beyond Your Title

How to increase your influence, establish your authority and impact outcomes, also when you don’t have the official title to do so? This was the main focus for a virtual keynote I gave recently for t…

00:41:59 | Mon 03 Jul 2023

103. Essential Marketing Assets, Systems, and Processes to Boost Your Authority Brand Through Public Speaking [LinkedIn Live]

Whether you’re already a seasoned speaker, may it be paid or unpaid and want to take it up a notch to get bigger engagements or more of a regular event or you want to explore the world of professiona…

00:39:24 | Mon 26 Jun 2023

102. The Recession-Proof Executive: 3 Case Studies For Executive Coaching

The Recession-Proof Executive Recession, high inflation, increasing energy prices, rising interest rates, layoffs and replacement by technology advancements – truth told: there is a lot of uncertaint…

00:25:46 | Sun 18 Jun 2023

101. Impact Beyond Words: Grow Your Influence & Authority Through Deep Listening [Interview with Oscar Trimboli]

Whilst most people associate effective communication skills with what and how things are said, not many consider what hasn't been said / how to listen to understand rather than just to respond. Inte…

00:48:40 | Mon 12 Jun 2023

100. Coaching, Mentoring, Masterminds? What's Best For Your Next Step?

Maybe you’ve already considered working with a coach because you’ve heard others raving about it, or you have already worked with a coach and wonder which type of coaching is best for your next step …

00:30:29 | Mon 05 Jun 2023

99. Coaches Corner: Reflection on Q1, Lessons Learned, Changes In The Market And Where To Focus On In Q2

Have you ever wanted to be a fly on the wall and listen in to what coaches talk about when they get together? Well, today is your lucky day! Because the coaches corner is back! The idea of gett…

00:33:15 | Mon 29 May 2023

98. Investment In Your Personal and Professional Growth - The Why, When and In What Behind Making Investments

The only constant we have in this more complex world of work we live in is change so staying ahead of the curve, learning and growing your mind-, skill-, and tool set is a non-negotiable. However, es…

00:24:02 | Sun 21 May 2023

97. The Future Of Education: What Is The New Learning Economy? [Interview with Dr. Michael Rosemann]

Have you ever heard the term 'educational wellness'? If not - you should because it is the answer to the question what it takes to stay relevant and ahead in this fast-paced and constantly changing…

00:34:35 | Mon 15 May 2023

96. [From Expert To Authority] - Master These 5 Skills To Establish Yourself As The Trusted Authority

The higher you climb, the less it comes down to your personal technical skills and hands on capabilities for the role. Building and having relevant capability is the cost of entry but the more influe…

00:42:48 | Mon 08 May 2023

95. How AI Impacts The Future Of Work, Careers & Businesses [Interview with Ronsley Vaz]

If you snooze, you lose! Technology fast-tracks the changes we see and experience in today's and tomorrow's world of work and that impacts businesses, careers and leadership. The question is - where …

00:36:38 | Mon 01 May 2023

94. 10 Ways To Master And Translate A Difficult Topic Quickly

Being a Trusted Authority means being able to translate complex and technical information into language that is easy to understand and compelling to your decision makers and requires a deep understan…

00:26:58 | Sun 16 Apr 2023

93. 3 Secrets of Highly Confident, Cut Thorough and Captivating Speakers [Steal Professional Speaker's Secrets]

While we all can speak, giving a keynote presentation or facilitate a strategy day or run transformational workshops is a different level of speaking. There is a good reason why keynote speakers have…

00:25:01 | Sun 09 Apr 2023

92. The Art & Science of Executive Presence: Unlocking Your Leadership Potential

Whether you’re an executive but have the feeling you’re not making the impact you have the potential to make or you’re an individual contributor who struggles to get buy in for ideas and recommendati…

00:30:05 | Sun 02 Apr 2023

91. Content + Communities + Collaborations = Competitive Edge Sweet Spot in 2023 [Interview with Justin Zimmerman]

The world may have become more competitive and complex with more technology being part of our daily lives, it doesn’t mean that our approach to staying relevant has to simply fight harder and fear th…

00:34:20 | Sun 26 Mar 2023

90. Create A Business Case For Yourself: 8 Ways To Demonstrate That You’re Invaluable and Have What It Takes To Be A Leader [Also When You Are And Want To Be An Individual Contributor]

If you haven’t lived under a rock, you’d have either already played with ChatGPT or at least heard of it. So naturally, people are worried about what it means to their role, their profession, and the…

00:21:00 | Sun 19 Mar 2023

89. From Strategy To Implementation - How To Scale Your Influence, Income and Impact The Right Way [Interview with Josh License]

Scaling your influence, income and impact is simple but not easy. It requires to have not only a solid strategy in place but a structured way to implement, leverage and monitor it whilst taking the 4…

00:28:31 | Sun 12 Mar 2023

88. [How To] Build A Highly Influential Authority Ecosystem [Steal My Updated Strategy For 2023]

If you want to go fast, go alone. If you want to go far, go together. It's an oldie but goodie and has never been more relevant than today. If you can't be seen, you can't be considered, so building …

00:24:11 | Sun 05 Mar 2023

87. Brand Leadership by aligning CX with EX [Interview with Meqa Smith]

Different times require a different way to create results and this is where innovation comes in. Now the definition of innovation is not necessarily creating newness but making sense of what you have…

00:38:48 | Sun 26 Feb 2023

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