Trusted Authority - The Podcast
Welcome to the Trusted Authority!
The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I’m your host Petra Zink, and I’m on a mission to make the smartest voices heard and recognised, not the loudest.
Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry.
And that’s a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started!
Hop over to impaccct.com/freebies and enjoy the gifts!
- Update frequency
- every 7 days
- Average duration
- 30 minutes
- Episodes
- 188
- Years Active
- 2021 - 2025
46. The Investment In And ROI Of Your Personal Brand Part 2/2
Your Personal Brand does requirement investment – financial, emotional as well as time investment. Having said that, I truly believe it’s one of the (if not THE) best investment you’ll ever make in y…
00:15:00 |
Sun 08 May 2022
![45. Leverage Your Voice To Build + Boost Your Authority [Interview with Sally Prosser]](https://static.libsyn.com/p/assets/8/6/1/5/8615f3d9042c0d9fe5bbc093207a2619/Epi_45_-_Sally_Prosser.png)
45. Leverage Your Voice To Build + Boost Your Authority [Interview with Sally Prosser]
Most of use it everyday - it’s the tool that connects us with others, our ‘voice’. And yet - it isn’t something we pay a lot attention to. This is about to change because we are joined by someone wh…
00:29:15 |
Mon 02 May 2022
44. The Investment In And ROI Of Your Personal Brand Part 1/2
Doors are open to the program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in May 2…
00:42:38 |
Sun 24 Apr 2022
43. Trusted Authority Student Spotlights
Whether you're still sitting on the fence or have already committed to enrolling in the Trusted Authoirty program but want to know how some of the previous students turned their learnings into action…
00:36:43 |
Wed 20 Apr 2022
![42. Build And Monetise Your Authority [Part 3/3]](https://static.libsyn.com/p/assets/a/8/e/8/a8e8b073990e31b727a2322813b393ee/Epi_40-42.png)
42. Build And Monetise Your Authority [Part 3/3]
Whether you’re in a corporate role, you’re running your own business but are kind of stuck with trading time for money and or you want to build a portfolio career with multiple incomes from multiple …
00:12:07 |
Mon 18 Apr 2022
![41. Build And Monetise Your Authority [Part 2/3]](https://static.libsyn.com/p/assets/1/d/7/6/1d76a2a8fb30dd135f2e77a3093c12a1/Epi_40-42.png)
41. Build And Monetise Your Authority [Part 2/3]
Whether you’re in a corporate role, you’re running your own business but are kind of stuck with trading time for money and or you want to build a portfolio career with multiple incomes from multiple …
00:31:24 |
Wed 13 Apr 2022
![40. Build And Monetise Your Authority [Part 1/3]](https://static.libsyn.com/p/assets/7/0/d/5/70d5ca19ada8289488c4a68c3ddbc4f2/Epi_40-42.png)
40. Build And Monetise Your Authority [Part 1/3]
Whether you’re in a corporate role, you’re running your own business but are kind of stuck with trading time for money and or you want to build a portfolio career with multiple incomes from multiple …
00:25:57 |
Sun 10 Apr 2022
![39. Exactly What To Say: StorySelling, Your Secret To Increase Your Influence [Interview with Charles Hsuan]](https://static.libsyn.com/p/assets/4/c/5/7/4c57ce8f61df8a36bafc7308ab683e82/Epi_39_-_Exactly_what_to_say_-_Storytelling_to_increase_influence_persuasion_Charles_Hsuan.png)
39. Exactly What To Say: StorySelling, Your Secret To Increase Your Influence [Interview with Charles Hsuan]
You’ve landed the defining meeting, you’ve got an incredible opportunity to pitch or you’ve been invited to this critical interview and then there it is: the rejection, the objection to your proposal…
00:46:45 |
Sun 03 Apr 2022
38 B: The Tried & Tested Content System To Build Your Authority (Part 2/2)
In this 2-part training that I recently ran for a private mastermind, I give you a behind the scenes look into my tries & tested content strategy that you can steal, after I share some of the trends …
00:37:55 |
Tue 29 Mar 2022
38 A: The Tried & Tested Content System To Build Your Authority Part 1/2
In this knowledge economy we live in, the only way you can demonstrate your authority and get recognised for your message (problem you solve) is through creating content, especially on LinkedIn. Howe…
00:41:01 |
Sun 27 Mar 2022
![37. Data Storytelling: Translate Boring Stats Into Compelling Stories [Interview with Kate Norris]](https://static.libsyn.com/p/assets/7/1/f/9/71f902a3c6b4aa0840be95ea3302a6a1/Epi_37_-_Data_Storytelling_Translate_Stats_into_Stories_Interview_with_Kate_Norris.png)
37. Data Storytelling: Translate Boring Stats Into Compelling Stories [Interview with Kate Norris]
What does data storytelling and PB have in common you may wonder? Well- short answer: A LOT. And in this interview you’ll learn how you can create visibility for yourself using data the right way, …
00:38:49 |
Sun 20 Mar 2022
36. What It Really Takes To Stand Out As Introvert In An Extraverted World
Especially introverts enjoy being on their own and blending in. However, they also run the risk when being out of sight being out of mind. Here are 12 tips how you can stand out as introvert in this …
00:25:08 |
Sun 13 Mar 2022
35. Visual Communications Hacks For A Stand Out Brand
We live in a busy and noisy world with shorter attentions spans and more competition than ever before. The only way to void blending in the sea of sameness is through working on being cut-through w…
00:32:26 |
Sun 06 Mar 2022
34. The ONE Communications Skill That Sets Apart Experts From Authorities
Whether you want to level up your comms skills because you realise that your message doesn’t cut through, online and/or offline or you want to increase your influence and with that, impact you can ma…
00:23:00 |
Sun 27 Feb 2022
![33. Job Market Trends, Skills In Demand & how to Prepare For The Future of Work [Interview with Mitch Evans, Seek]](https://static.libsyn.com/p/assets/5/f/e/9/5fe909b755e4ac73e55e3c100dce7605/Epi_33-_Employment_Landscape__Future_of_Workforce_What_to_expect_in_2022_Mitch_Evans.png)
33. Job Market Trends, Skills In Demand & how to Prepare For The Future of Work [Interview with Mitch Evans, Seek]
In this epiosde, we’re looking at some job market insights and employment trends as the one thing we can all agree on is that we’re not going backwards anymore, the ‘old normal’ is a thing of the pas…
00:43:33 |
Sun 20 Feb 2022
32. How To Find Out What You Want To Be Known For
At some stage, you'll experience the (very common) challenge to decide what you want to be known for. It might be because of a major life change, an experience that gave you a new perspective, a shif…
00:16:45 |
Sun 13 Feb 2022
31. Leadership In 2022 & Beyond - The No BS Way
As we enter the next world of work, with more complexity and ambiguity, exceptional leadership is key. However, that’s easier said than done especially when you’re in the trenches. Good news is that …
00:40:13 |
Sun 06 Feb 2022
30. 9 Personal Brand Trends To Keep An Eye Out In 2022
Personal Brands are built on truth, not on trends. However, the way how you go about it. leveraging different tactics, tools and and tricks change over time thanks to technology and the way we act an…
00:23:34 |
Sun 30 Jan 2022
29. Engage And Build Trust: Command The Room (+ Zoom)
Whether you want to move up in your career, increase your influence – also without the title or motivate others, it comes down to impactful communication. Today we’re joined by a Global Speaker Coach…
01:00:01 |
Sun 23 Jan 2022
28. Steal These 5 Hacks To Make Big Things Happen In 2022
Do you know the enemy of great? No, it’s not miserable. It’s safe. True story; we prefer safety over happiness which is why so many people stay stuck where they are: staying in the role that pays ok …
00:13:28 |
Sun 16 Jan 2022
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