The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby. Powered by twogether.
- Update frequency
- every 11 days
- Average duration
- 38 minutes
- Episodes
- 152
- Years Active
- 2019 - 2025
32 | Buzzwords of Marketing
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Which words have evolved over time into something useful and brilliant, and which just help you hide in the undergrowth of nonsens…
31 | Martech 2 - Data, Data, Data
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Are marketers using data to the best of their ability? Where does data stop and creativity begin? How do we use them together in t…
30 | Innovation Insights 2 - A New look at AI in Marketing
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What if we see marketing through the eyes of an AI expert? Why does it matter? How can we use it? What does it mean? Guest Paul Ha…
29 | 2021 Marketing Trends
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What will 2021 look like for tech marketers? What market trends are we seeing? What do you do next to ensure success? We explore t…
28 | Tech vs. Creativity.
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What’s the hardest-hitting discipline in modern B2B marketing? Classic creative powers? Or the new tech that’s transforming delive…
24 | CMO Challenges Pt.4 - quality media environments and content (part 2)
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We are back in the booth with Lizzy Knights-Ward at LinkedIn to discuss the importance of quality media environments and developin…
23 | CMO Challenges Pt.3 - quality media environments and content
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We sat down with Lizzy Knights-Ward at LinkedIn to discuss the importance of quality media environments and developing quality con…
22 | CMO Challenges Pt.2 - content effectiveness
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A second part to the session with Laura Milsted from the Financial Times, we discuss types of content that help build brand trust,…
21 | CMO Challenges Pt.1 - brand value and short-termism
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We are joined by Laura Milsted, Global Advertising Director from the Financial Times, to discuss balancing short-term targets with…
20 | What Does Your Brand Sound Like?
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In this episode, our audio producer Harry gets a little too excited about sonic identity. How do sounds affect us? What can B2B le…
19 | Client Perspectives Pt.3 - Hitachi Vantara
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Kate Skinner is the Senior Global Marketing Manager at Hitachi Vantara. On today's podcast, she talks with Minaz Tejani about her …
18 | The Confluence of Physical and Digital Marketing
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In this episode of the podcast, Jon Busby (CTO) and Alex Norbury (Commercial Director) discuss the best way to combine physical an…
17 | Client Perspectives Pt.2 - Intuit Partner Programmes
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In this insightful conversation on the channel, our CTO, Jon Busby, and our Commercial Director, Alex Norbury, talk to Karen Harts…
16 | ABM - Insight or out of sight?
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In this episode of the twogether B2B marketing podcast Minaz and Sara reflect on their recent successes and the lessons they have …
14 | Client Perspectives Pt.1 - Hitachi Vantara
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In this podcast Minaz Tejani our client services director talks to Nick Laurence of Hitachi Vantara about the science of marketing…
13 | What Is a Brand In 2019?
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What is a brand in 2019? Who decides what your brand means and how much control do you have over it? In this discussion our audio …