The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby. Powered by twogether.
- Update frequency
- every 11 days
- Average duration
- 38 minutes
- Episodes
- 152
- Years Active
- 2019 - 2025
113 | Building brand affinity with trust signals
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If you're looking to build trust with your customers, this is the episode for you. Today Jon Busby and Harry Radcliffe are joined …
112 | Building trust with the C-Suite by speaking their language
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Andy Barraclough, Head of Marketing for UK and Ireland at SAP, joins us on the sofa for this week's episode of The Tech Marketing…
111 | Leveraging data to boost your channel strategy
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Drive change; own your data challenges.
This week, we're bringing you a special episode as we're joined by two of our own; John Br…
110 | What Sales leadership really want from Marketers
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This week, we're joined on the podcast by Chelsea Gaspard, Director of AMS Enterprise at Veritas and our Executive Client Director…
109 | From CPG to B2B: Exploring the modern marketing landscape
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Aspiring CMOs, listen up! This podcast episode will be the most valuable content you consume this week.
Join host Jon Busby and gu…
108 | Nailing marketing effectiveness in 2024
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This episode sees James Houselander, Director of EMEA Marketing for HPE Aruba Networking, on the mic for a journey into marketing …
107 | Sustainability in media services
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Are you applying a sustainable mindset to your media practices?
If not, the time to start is most definitely now.
Abigail Borsberry…
106 | Applying AI: Practical insights from a Tech Marketer
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This week we're joined by Beth Redpath Katz, Global Director of Integrated Demand at VMware. Beth has worked on some fascinating p…
105 | Fear and optimisim: Charting your course to Generative AI
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This week on the podcast we have a round-up from Twogether and Foundry’s recent event, looking at how to develop an actionable fra…
104 | Award-winning channel marketing: Lenovo's partner-first strategy
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This podcast delves into the case study for “Broaden Your Horizons”, silver winner of ‘Best Channel Marketing Initiative’ at the…
103 | The ABM evolution: MarTech's past, present, and future
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This week we're joined by none other than Jon Miller, co-founder of Marketo and CMO of Demandbase.
This is such an interesting epi…
102 | Fostering a creative culture in Tech
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Your favourite hosts, Jon and Harry, are joined by Mark Lulsens. Brand Consul…
101 | Challenging Marketing Metrics: Break free from short-term metrics
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Marketing leaders all know it, yet we can’t help but rely on them.
For years, short-term metrics have become a crutch for marketer…
100 | Striking gold: Your guide to a successful awards season
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Now this is an episode jam-packed with insights that even we can't believe we're sharing.
Get the low down from Head of Marketing,…
99 | Drive revenue with a 'SMART' approach to sales and marketing alignment
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This week we're joined by Leanne Chescoe, Marketing Director (EMEA), at Demand Base to discuss their SMART methodology when it com…
98 | Navigating AI: 3 compasses for success
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Today is an extra special episode. We're publishing our AI compasses - a framework to help navigate the whirlwind that is AI.
We i…
97 | The impact of converging tech: Ethics, understanding and strategy
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This week on the podcast, we're joined by Walter Pasquerelli, advisor and researcher for The Economist Impact.
We discuss what fu…
96 | Unlocking Growth in B2B: Navigating All-Weather Marketing & Creative Success
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This is an episode like no other - recorded live after our recent event with the LinkedIn B2B Institute. Fuelled by research from …
95 | Sustainable marketing practices for business leaders
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After the excitement of our mini-series with the ANA, we're now back to The Tech Marketing Podcast content you all know and love.
…
94 | How marketers can build stronger relationships with CFOs and CEOs
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How can CMOs go beyond demand generation and help drive business strategy? What do they need to understand about, and share with, …