The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby. Powered by twogether.
- Update frequency
- every 11 days
- Average duration
- 38 minutes
- Episodes
- 152
- Years Active
- 2019 - 2025
53 | The Drivers of B2B Marketing: Creativity, Innovation and Disruption
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Join us for a deep-dive discussion around the ‘holy trinity of effective B2B tech marketing: Creativity, Innovation, and Disruptio…
52 | Femmepowerment in tech
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Our IWD podcast featuring Hidden Talent and Culture Consultancy delves into the topics shaping the new world of work for women in …
51 | AI - Expectations Vs Reality
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Why does training AI require turning data coal into data diamonds? Is there any value to AI getting it wrong, and how can we overc…
50 | New starters: a vision for tech marketing
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There's never been a more exciting time to work in tech marketing. But you shouldn't just take our word for it. In this 50th episo…
49 | B2B marketing and the Metaverse (plus NFTs)
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Joined by Innovation & Partnerships Director, Jonathan Sedger, we journey into the future of digital experiences and discuss how w…
48 | Winning ABM Pt.2 - Foresights with Hitachi Vantara
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We’ve covered the details in Part 1: Insights. Now it’s time to look at tomorrow's picture in Part 2: Foresights. What are the KPI…
47 | Winning ABM Pt.1 - Insights from Hitachi Vantara
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In today’s data-saturated world of ABM, it’s all about knowing when to draw a line in the sand, and when to start stamping your fo…
46 | Brave ideas: experimentation and risk-taking in B2B marketing
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In an industry deluged with dull, cookie-cutter campaigns, taking creative risks is one of the best ways to differentiate. Jon and…
45 | The B2B marketers’ guide to data networks.
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Did you know that 95% of B2B buyers are not in the market for your products? So how, if at all, can you convert them into leads?
J…
44 | Award finalist case-study: The future of live, virtual & hybrid events
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Is the future of events hybrid, virtual and as live as a power line? Sigfox Connect 2020 exceeded all benchmarks for success and h…
43 | The B2B Marketing Awards: Taking a look behind-the-scenes
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What should you be including in your submissions for awards? And how can you win the recognition that great work deserves? We talk…
42 | Award-finalist case study: Making your brand front of mind
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How do you make your brand front of mind in a crowded marketplace? And how should your actions differ if you’re a new entrant or a…
41 | Award-finalist case study: Successful demand generation
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What can we learn from an award-finalist demand generation campaign? In today's episode, Jon & Harry are joined by KPMG Media Acco…
40 | Award-finalist case study: Putting The Art Into Martech
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You’ve got the right channel, the right technique, the right content, and compelling creative that’s going to emotionally engage y…
39 | So The Third-Party Cookie Crumbles
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Third-party cookie basics: All you need to know about Google's next move.
Jon & Harry are joined by Encore's Alex Lakin & Abi Borsb…
38 | Personalization or Individualization?
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Has personalization gone too far? Today we are joined by Stuart Constable, Head of Copy & Content at twogether, to learn about per…
36 | Innovation Insights 4 - Why do we innovate?
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Jon & Harry investigate the core principles of innovation and discuss why it is so important to stay ahead of the curve. Do new id…
35 | Sales & Marketing Alignment
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In today’s episode, Jon & Harry are joined by Drift’s Partnership Director & Founder of Sales Confidence, James Ski, to discuss t…
34 | Innovation Insights 3 - Personalization
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What is the “uncanny valley” of personalization, and can we make it to the other side?
In today's episode of The Tech Marketing Pod…
33 | Audio in Content marketing
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Let’s talk about the elephant in the room, voice in marketing. In this episode, we discuss how to get away from the screens and ta…