The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby. Powered by twogether.
- Update frequency
- every 11 days
- Average duration
- 38 minutes
- Episodes
- 152
- Years Active
- 2019 - 2025
73 | Producing an award-worthy podcast
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Join us for a laugh as we chat about some of our best learnings from the award-winning Sage Sound Advice podcast.
Tune into hosts …
72 | Metrics every CMO should know
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With the media industry moving away from 'clicks' as a measure of success, we look at increasingly popular 'attention metrics' to …
71 | Delivering better digital marketing with partners to accelerate revenue and performance
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This week we reflect on the newest channel insights that our team took from the Channel Meet Up event in Palo Alto.
70 | Creating awareness and trust to accelerate demand
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Join hosts Jon and Harry as they explore this B2B Marketing Awards finalist case study with Claire Davidson, Head of Strategy and …
69 | Building an effective Partner rewards club
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Fancy getting 75% of your partners participating in your rewards program?
Join Harry and Jon as well as guests Tracy Walker, direc…
68 | CMO perspectives: Building seamless online and customer experiences
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Host Jon Busby is joined by Christy Marble, CMO of Pantheon, the SaaS platform to help innovate, design and deploy websites faster…
67 | Engaging technology partners more effectively
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This week we're gaining some incredible channel insights from Tracy Walker, director of PartnerMarketing.com, and Lee Prior, Globa…
66 | B2B Paid Social: Formulating the perfect strategy - Part 2
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Join host Jon Busby, and guests Debbie Clarke and Alex Tanner in this two-parter as they share how to formulate the best B2B paid …
65 | B2B Paid Social: Formulating the perfect strategy - Part 1
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Join host Jon Busby, and guests Debbie Clarke and Alex Tanner in this two-parter as they share how to formulate the best B2B paid …
64 | What the #?*! is going on with cookies?
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Your quick-fire 3rd party cookies update!
The goal post for Chrome phasing out third-party cookies has changed. But fear not, this …
63 | Demand Gen: Fuelling your funnel for success
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Over the last couple of years, there's been a shift in marketing's approach to demand gen. With so much pressure to deliver leads,…
62| Finance and Marketing Alignment: Learnings from Cannes P2
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Marketing is constantly under fire to prove their contribution to revenue. Even in a marketing first world where the work produced…
61 | Measuring Ad Effectiveness: Learnings from Cannes P1
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Is attention the new pinnacle of ad effectiveness? And are we giving enough thought to our ad experiences?
In the latest episode of…
60 | Channel marketing conversations: A CMU recap
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Channel Heroes Assemble!
After a very successful Channel Meet Up in June, we're recapping the event highlights and sharing the chan…
59 | Third party cookies: the sun is setting, are you prepared?
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This week on the Tech Marketing Podcast, the chat's all about analytics and the irrevocable changes in Google Analytics in particu…
58 | Can(nes) B2B Marketing take the creative lead?
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With the grand reveal of a B2B category at Cannes, we're joined by David Ryan, Head of Art, and Tim Wilson-Frier, Senior Strategis…
57 | B2B Brand building: A super-cut
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In Jon's absence this week, we have a supercut of brand-building and awareness insights for you.
We'll hear from a whole range of…
56 | The art of closing the Channel loop
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A tale as old as time… Yes, we're all still searching for the Nirvana where sales and marketing align… (sigh)
BUT, in this episode…
55 | World Innovation Day Q&A
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Tenacity, leadership and motivation? Experimentation and action? What does innovation mean to you…
To celebrate #WorldInnovationDay…
54 | The rise of the brand publisher
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As third-party cookies slide into oblivion the move to first-party data is a huge challenge for marketers.
This week we explore how…