The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby. Powered by twogether.
- Update frequency
- every 11 days
- Average duration
- 38 minutes
- Episodes
- 152
- Years Active
- 2019 - 2025
146 | From Portals to Agents: Reinventing Partner Success with AI
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Data first, AI everywhere.
In this week's episode of The Tech Marketing Podcast Jon Busby and regular guest Seb Tyack, Managing Dir…
145 | The psychology behind successful partner programs with Seema Barman
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Turning partner programs into strategic powerhouses.
In this week's episode of The Tech Marketing Podcast Jon Busby and regular g…
144 | The secret to navigating marketing complexity
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Leading with curiosity.
The latest episode of The Tech Marketing Podcast sees Jon Busby speaking with Luis Felipe Sanchez, Execut…
143 | Leading with purpose, curiosity, empathy and the drive to empower
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This week on the Tech Marketing Podcast, Jon Busby is joined by Brad Spikes, VP of Strategic Ventures and Marketing at Northwest C…
142 | Partner ops isn't optional anymore
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Building the foundation of partner success.
In this episode of the Tech Marketing Podcast, Jon and Seb speak with Antonio Caridad,…
141 | Rethinking partner experience
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Stop designing for portals, design for people
In this episode of The Tech Marketing Podcast, we welcome back Karen Hartsell, Senior…
140 | Time to rethink partner tech strategy and eliminate buyer’s remorse
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In this episode of The Tech Marketing Podcast, Jon is joined by Seb Tyack as they prepare to exhibit at the first ever PartnerTech…
139 | Why the future of B2B agencies lies in strategy
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The crossroads for B2B marketing leaders.
This week on The Tech Marketing Podcast, Joel Harrison, Founder of B2B Marketing joins T…
138 | Driving B2B impact through smarter signals and stronger teams
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Signals over leads. Talent over tech. Confidence over conformity.
Therese Parkes, Vice President, Global Market Development and Gr…
137 | How real narratives go beyond the template and transform B2B marketing
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Ready to ignite your brand story?
Jaymi Bauer, a consulting CMO at Pentaho and a Tedx presenter, joins Twogether's Minaz Tejani and…
136 | Building confidence: The power of communication & storytelling
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Effective storytelling is at the heart of impactful B2B marketing.
Jump into this week's episode of The Tech Marketing Podcast to h…
135 | Human connection in an AI-driven world
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AI is transforming the way we work, but in B2B sales, the fundamentals remain the same—trust, relationships, and value-driven conv…
134 | Buying groups and AIQLs: The next evolution of B2B
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Beth Redpath Katz, Senior Director and Regional Partner Marketing Lead at BMC Software, returns to the Tech Marketing Podcast to d…
133 | The ultimate guide to channel marketing
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In this episode of the Tech Marketing Podcast, Tina O'Dell, Director & Chief of Staff & Global Channel Marketing at Juniper Networ…
132 | TTMP 2024 Wrapped: The crew's top picks
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Recover from your hangover, and kick off the New Year with a bit of festive nonsense.
Join your favourite duo Jon & Harry, and spe…
131 | Transforming Customer Experience: Sprinklr's secret to success
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In this episode of the Tech Marketing Podcast, we explore the key to successful technology-driven transformation in the B2B space.…
130 | Building brands with soul: The CMO playbook
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In this episode of The Tech Marketing Podcast, seasoned CMO, Siew Ting Foo, joins us again to discuss her recently authored book: …
129 | Mastering marketing impact: Creativity, alignment and AI
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Uncover the keys to driving impact in a tech-driven world.
Join Jon Busby and Minaz Tejani as they continue their chat with Cat Dut…
128 | Growth Marketing: Where ABM and Demand meet
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Cat Dutton, VP of Global Growth Marketing at Pegasystems takes centre stage to share her wealth of experience, including leadershi…
127 | Five-steps for leveraging first-party data
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Turning data into gold...
In this episode of the Tech Marketing Podcast, Jon Busby, Michele Reale, and Jonathan Sedger break down t…