The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby. Powered by twogether.
- Update frequency
- every 11 days
- Average duration
- 38 minutes
- Episodes
- 152
- Years Active
- 2019 - 2025
126 | Bridging sales, psychology and martech efficacy
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Ksenia Ruffell, EMEA Head of Marketing for IDeaS Revenue Solutions, joins us on the podcast, to explore the evolving MarTech lands…
125 | Scaling the partnership pyramid with ops, product, sales and marketing
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Navigating the complex ecosystem of tech alliances.
This week on The Tech Marketing Podcast we welcome Mike Smythe, Global Tech All…
124 | Unearthing the gold mine of B2B data
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Welcome Alex Lakin, Biddable Director at Encore, and fellow Twogetherer Michele Reale, Executive Media Director, as they dive into…
123 | The tech titans' partnership that saved rhinos
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This week on The Tech Marketing Podcast we invite David Evert, currently CRO at WeGo Golf and former channel chief and strategic a…
122 | Mastering stakeholder alignment in the channel
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From resistance to alignment, unifying diverse stakeholders.
Jon is joined this week by channel expert Karen Hartsell, Senior Direc…
CFO and CCO unite: Driving growth through collaboration
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Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.
In …
Embracing change: AI's impact on business transformation
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Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.
In t…
Reinventing Xerox: Transformation, talent and tech
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Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.
In …
Marketing measurement: The framework for board buy-in
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Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.
In t…
Thought leadership & AI power: Harnessing content in B2B
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Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.
In t…
A spin-off success: Brand storytelling that boosts demand
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Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.
In …
Evidenza: The future of AI-driven market research
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Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.
In …
121 | Leading the charge: how vendors can equip partners for Gen AI
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How generative AI is redefining partner strategies
This week, on The Tech Marketing Podcast, Jon is joined by Patty Grow, most rece…
120 | Customer-centric marketing: Being distinctive in B2B Tech
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119 | Navigating the Crossroads of Creativity and Customer Insight in ABM
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Jon Busby and Minaz Tejani are joined by Nickie McDade, Marketing Director of Account Based Marketing (ABM) at the London Stock Ex…
118 | Strategic partnering for optimal ROI
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On this week's podcast, we're joined by James Houselander, Director EMEA Marketing HPE Aruba Networking and Amanda Fitzgerald, Hea…
117 | Is it time to incentivise field marketers?
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Today, we're joined by Lisa Gilbert, VP Global Marketing, Kyndryl and Ari Sheinkin, VP Global Demand, IBM.
The episode focuses on…
116 | Boost GTM success with partner-integrated product marketing
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How to get partners to become ambassadors for your product.
Join this week's podcast alongside Shannon McCarty-Caplan, Director of …
115 | Data-driven strategies to maximise your marketing budget
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How can you leverage your data to make informed marketing decisions?
Join Tony Condi, Sr Director of Global Portfolio and Brand Mar…
114 | Building high growth partnerships
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Unlock the Secrets to Successful B2B Partnerships and Growth
In this episode of the Tech Marketing Podcast, host Jon Busby is joine…