The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby. Powered by twogether.
- Update frequency
- every 11 days
- Average duration
- 38 minutes
- Episodes
- 152
- Years Active
- 2019 - 2025
93 | The art & science of marketing. Insights from a data-driven leader.
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The best marketing is creative but deeply analytical. It speaks to known pains and challenges but does so in an unexpected way.
In…
88 | Data, people, brand: 3 steers for innovation in turbulent times.
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A conversation as wide-ranging as Lou Cohen’s experience is deep, this episode almost defies synopsis. As both demand-gen leader f…
87 | The power sits with marketing. Time to get the glory.
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Worse than dead – irrelevant. The funnel, the SQL/MQL obsession, broad-brush attribution, skimping on brand… according to Google’s…
91 | B2B purchasing is being revolutionised. And marketing is now front and centre.
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B2B sales will never be the same again. Today’s buyers (a whopping 22 per account) are younger and, thanks to COVID, accustomed to…
86 | No mo CMO. What really happens when you align with Sales.
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Sales and marketing alignment. We all talk about it. Someone’s finally gone and done it. Wrap your ears around this episode where …
92 | High-impact demand strategy: Changing mindsets for incredible results
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When people say learn from best-in-class, this episode is the kind of thing they mean: a demand-gen strategy that pulled 200x ROI,…
90 | Caution and curiosity: How to handle AI in financial services
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With a digital marketing career spanning four decades, David Blackburn has seen a lot of new tech come and go. In this episode, th…
89 | SaaS at the Superbowl: Has B2B creativity finally made the grade?
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When was the last time a b2b ad called for an amphitheatre, a swimming pool and A-list green room riders? We need to talk about HR…
85 | How will the successful marketer harness AI?
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Join us for a discussion with CEO of AI in Business, Katie King, to find out how you should be using AI to get ahead - both now an…
84 | How can CMOs extract maximum value from their data?
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This week we're joined by the former Chief Data Officer of Jaguar Land Rover, Benny Benford, to find some clarity around data. Ben…
83 | Using word-of-mouth for exponential brand growth
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Discover how you can transform word-of-mouth into exponential brand growth. That's the power of influencer marketing! Jon and Harr…
82 | GA3 to GA4: Decision-making and shifting legislation
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In a quick 30-minute round-up, here is our update on the sunsetting of GA3. With the 1st July 2023 deadline being firmed up, now i…
81 | Supercharge your partner program performance
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This is an extra special episode of The Tech Marketing Podcast, recorded live at The Channel Meet Up UK event! We have a special g…
80 | Unleash your networking potential: Connect the Dots
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Discover how you can leverage your digital networks with CEO of Connect the Dots, Drew Sechrist. As one of the earliest Salesforce…
79 | Beyond the hype: The reality of emerging technologies
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We're joined on The Tech Marketing Podcast by Director of Emerging Technology at Dow Jones, Elena Corchero. In the world of immers…
78 | The Insider's Guide to Channel Meet Up 2023
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Are you ready to take your channel marketing to the next level? If so, you should be joining us at The Channel Meet Up 2023.
We're…
77 | Fighting for the Channel
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We're joined by a very special guest, Amanda Fitzgerald, Head of Global Commercial Partner Marketing at RedHat.
With over 15 years…
76 | CES 2023: Emerging trends in B2B tech
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Join Jon and Harry to dive into the world of CES, and find out which innovations we're really excited about for the future of tech…
75 | A new generation of sales enablement experience
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Hosts Jon and Harry are joined by Claire McAughtry, Group Account Director, and Lisa Ruddy, Vice President, to talk through the De…
74 | How we achieved a 1:127 ROI sales pipeline for Hitachi Vantara
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Join Jon, Harry and Minaz as they dive into our hugely successful and long-standing ABM program designed for Hitachi Vantara. Comi…