The Local Marketing Trends Podcast
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
- Update frequency
- every 13 days
- Average duration
- 24 minutes
- Episodes
- 150
- Years Active
- 2019 - 2025
EPISODE 10: Giving Thanks for Goofy Things the Media Industry Does (Makes Great Podcast Fodder)
Gordon & Corey tackle "stupid things that make life entertaining." Like crazy uncles at the Thanksgiving table, they blurt opinions on the notion that P&G is "coming back" to traditional media, broad…
00:18:23 |
Mon 25 Nov 2019
Episode 9: Fat Thanksgiving Newspapers, the Amazon Boogeyman, and Why You Should Be Thinking About Weed
With shopping season upon us, Gordon and Corey discuss the media industry's obsession with protecting its news franchise while letting another franchise -- advertising information -- slip away. Is Fa…
00:22:18 |
Mon 11 Nov 2019
Episode 8: TV Takes On Digital: 'Our Impressions Are Better Than Yours'
TV budgets have become "the elephant to target," which has spurred the broadcast TV industry to take the gloves off. Hosts Corey & Gordon discuss why TV is so pressured, then talk to Steve Lanzano, …
00:19:24 |
Mon 28 Oct 2019
EPISODE 7: Disruption Expert Clark Gilbert Gets Frank About The Fate of Print & Broadcast Media
It's been 5 years since Clark Gilbert was CEO of Deseret Media's print, broadcast & digital operations, and he has new perspective on what the future holds for local media companies. Hosts Gordon & C…
00:19:35 |
Mon 14 Oct 2019
Episode 6: Is the Future of Local Broadcast TV Troubling or Exciting? Plus, What CEO Perry Sook Says Nexstar Will Look Like in 2025
This episode includes stand-in guest host Jim Brown, president of Borrell Associates, and Gordon's interview with Nexstar CEO Perry Sook, conducted days after the FCC approval of the Tribune acquisit…
00:21:08 |
Mon 30 Sep 2019
Episode 5: Why the Oldest Ad Medium On Earth Continues to Grow
Before tackling the main topic, Gordon and Corey kick off this episode by distilling the results of their annual survey of 2,000+ local ad buyers down to three not-so-little things. Then they hone in…
00:20:40 |
Mon 16 Sep 2019
Episode 4: A Smarty Pants Ad-Buyer Weighs In On What Doesn't Work Anymore
Gordon & Corey rate 10 things in the news on whether they'll affect advertisers or whether they're just hyped-up headlines. This episode also features an interview with a local ad-buyer who really kn…
00:23:57 |
Tue 03 Sep 2019
Episode 3: Radio's "On Fire" Digital Sales, Why "Addressable Digital Advertising" is Declining
Episode 3: Radio's "On Fire" Digital Sales, Why "Addressable Digital Advertising" is Declining, and an Interview with Jesse McCambridge, Cox Media Group's Senior Director of Digital Sales.
In this…
00:19:36 |
Mon 19 Aug 2019
Episode 2: The State of Email Marketing
Episode 2: Where 80% of Social Media 'Likes' Come From, Newspaper Megamerger, & Why Email is So Powerful
In this episode, the hosts discuss a rumored newspaper megamerger, emergence of social medi…
00:19:49 |
Mon 05 Aug 2019
Episode 1: The Fate of Newspapers, the Future of Podcasting, & Other Marketing Grist
In Episode 1, Gordon & Corey get frank about the fate of newspapers, point out some vagaries in how advertising is tracked, and take a critical look at whether podcasting is just another hyped digita…
00:21:30 |
Tue 16 Jul 2019
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