The Local Marketing Trends Podcast
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
- Update frequency
- every 13 days
- Average duration
- 24 minutes
- Episodes
- 150
- Years Active
- 2019 - 2025
Episode 90: Publishers Could Find a Fortune in Losing Cookies
Local publishers stand to lose more than $4 billion in annual revenue if third-party cookies disappear, but Corey and Gordon aren't buying the sky-is-falling mentality. The podcast features an interv…
00:19:15 |
Mon 13 Feb 2023
Episode 89: Wither TV Ad Budgets? Dave Morgan Utters Fearful F-Word
With more than 1 million TV programs available, our hosts wonder about the opportunity -- and about the effect on good ol' broadcast TV. This episode features an interview with Simulmedia founder an…
00:21:11 |
Tue 31 Jan 2023
Episode 88: We Didn't Attend CES-a-palooza, But We Found Two Smart Guys Who Did
Corey and Gordon maintain their record of having neither attended nor gushed about the annual gadget-fest in Las Vegas, but they did decide to do something other than poke fun at it this time. In th…
00:27:10 |
Tue 17 Jan 2023
Episode 87: Who's Gonna Help SMBs Feed the Content Monsters They Created?
As local businesses expand their "owned media" platforms, our hosts wonder how they'll feed the feed the voracious content monsters they created. This episode explores the mysteries of content marke…
00:23:21 |
Tue 03 Jan 2023
Episode 86: Jeff Warshaw Weighs In On Audacy, iHeart, & Another Run at Cumulus
By now, the radio industry was expecting a full pandemic recovery -- back to 2019 operating levels. But that hasn't happened. Revenue continues to run below 2019 levels, radio stocks are trading at…
00:27:47 |
Mon 05 Dec 2022
Episode 85: The Gears That Will Drive Local Advertisers to Buy in 2023
The state of next year's economy is a big questionmark for some -- but not for our intrepid hosts. Corey & Gordon have got it all figured out, including how wide local ad-buyers will be opening their…
00:24:01 |
Tue 22 Nov 2022
Episode 84: How Local Advertising Will Change in 2023, and a New Opportunity in OTT
This year is ending with a lot of uncertainty, but Gordon & Corey aren't fuzzy at all on what 2023 will look like. Wrapping up a survey of thousands of local ad buyers and on the eve of issuing thei…
00:27:11 |
Mon 07 Nov 2022
Episode 83: Local Media Made 'Every Mistake' Over 2 Decades, But Here's a Chance to Gain it All Back
Could the phase-out of 3rd party cookies turn into a comeback for local print and broadcast media? Longtime media and advertising executive Shawn Riegsecker thinks so. Not one to pull punches, the fo…
00:27:09 |
Mon 24 Oct 2022
Episode 82: Defying Gravity, Local Business Publishers Enjoy One Rich Niche
Local B2B publishing remains a print-centric business without all the pain and suffering. In fact, it's experiencing just the opposite -- growth in print circulation and ad revenue. In this episode…
00:26:06 |
Mon 10 Oct 2022
Episode 81: Washington Post Exec: Rise of Remote Workers Benefits Local Media
The Great Geographic Dispersion under way. Small cities are getting bigger, and big ones smaller. And that should greatly benefit local media, according to The Washington Post's Ethan Selzer, our gu…
00:27:11 |
Mon 26 Sep 2022
Episode 80: CEO Has a Vision of How Gannett Will Emerge as a Survivor in 10 Years
Stories about Gannett selling or shuttering newspapers and laying off hundreds of staffers have dominated the headlines. So how can the nation's largest newspaper company survive the next decade? T…
00:24:17 |
Mon 12 Sep 2022
Episode 79: iHeart Bob Pittman Offers His Vision for Radio in 2032
In this episode, Gordon & Corey turn to one of the most influential executives in the media industry and ask, "How will radio survive the next decade?" iHeart CEO Bob Pittman offers his perspective …
00:23:15 |
Mon 29 Aug 2022
Episode 78: Envisioning the Future, Clear Channel CEO Sees Brilliant Lights
How will out-of-home advertising fare in the coming metaverse? Clear Channel CEO Scott Wells offers his vision. He talks about the role of 3D, AR, and VR, and addresses the question, "Because Outdo…
00:21:33 |
Mon 15 Aug 2022
Episode 77: Hearst's Jordan Wertlieb Weighs In On What 2032 Holds for TV
The 10-year-challenge series continues with the top executive at Hearst Television offering his vision on what 2032 looks like for the industry. Keying off Hearst's 135 years in the business, Jordan …
00:25:18 |
Mon 01 Aug 2022
Episode 76: Now Here's a Challenge: What Does a Newspaper Company Look Like in 2032?
Gordon & Corey issue the 10-year challenge to David Chavern, CEO of the newspaper industry's trade association, News Media Alliance. Chavern posits that while the printed version of today's newspaper…
00:26:24 |
Mon 18 Jul 2022
Episode 75: NAB's LeGeyt Takes the 10-year Challenge: How Will AM/FM Stations & Local TV Make it to 2032?
With OTT already siphoning money from radio & TV budgets, is local broadcast media about to suffer its most troublesome decade? In this episode, Gordon & Corey take their summerlong "10-year challeng…
00:25:16 |
Mon 04 Jul 2022
Episode 74: 10-Year Challenge, Part II: Another CEO Weighs in With His Vision for 2032
After interviewing Nexstar's visionary CEO in our last episode, Gordon takes the "10-year challenge" to Salem Media's CEO, Dave Santrella. Where does he see Salem -- and the radio industry -- in 203…
00:18:44 |
Mon 20 Jun 2022
Episode 73: CEO Perry Sook Weighs in on Nexstar's Path to 2032
Gordon & Corey hatch the bright idea of seeing if any CEOs might be willing to take the "10-year challenge." What's their long-term vision, and what will their companies look like in 2032. Kicking …
00:20:22 |
Mon 06 Jun 2022
Episode 72: The Secret to Radio's Immortality
Why has AM/FM radio survived Walkmans, iPods, Pandora, smart speakers and now podcasts? Fresh from a new survey of 30,000 station listeners, longtime radio analyst Fred Jacobs sits in as co-host for …
00:27:50 |
Mon 16 May 2022
Episode 71: Newspapers' Digital Stumble ... Could Podcasting Be A Cure?
The pandemic didn't put much wind in newspapers' digital wings. In fact, many saw digital sales go backwards. In this episode, Gordon & Corey talk about how newspaper companies once led the way with …
00:21:35 |
Mon 02 May 2022
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