The Local Marketing Trends Podcast
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
- Update frequency
- every 13 days
- Average duration
- 24 minutes
- Episodes
- 150
- Years Active
- 2019 - 2025
Hyperlocal Site's 100-Year Plan: Help Local Businesses
Gordon & Corey talk with a 37-year-old software entrepreneur who's taken over a hyperlocal new site in Red Bank, NJ., with a goal of surving 100 years, just like the newspaper that preceeded it. His…
00:28:51 |
Mon 30 Sep 2024
Riegsecker Sees Local Media at an Inflection Point
Are we really in a final phase in which only a few local media companies will successfully make the digital transition? Gordon & Corey turn to advertising executive Shawn Riegsecker, who foresees th…
00:21:34 |
Mon 09 Sep 2024
Finally, Local Podcasting Might Be Catching On
While national podcasts are on fire, Hosts Corey & Gordon have been wondering when local podcasting might become "a thing." They turn to podcast guru Steve Goldstein of Amplifi Media. Fresh back fr…
00:28:27 |
Mon 26 Aug 2024
Are Digital Marketing Services Worth Selling?
If digital marketing services are used by more than two-thirds of advertisers, why are so many media companies -- especially TV stations -- shunning them? Are they low-margin? Too messy to implemen…
00:21:17 |
Mon 12 Aug 2024
This Iconoclast Doesn't Mince Words on Today's Mass Media
With the summer of our discontent brewing, Corey & Gordon discuss the value of nonstop headlines to news media. Could local media rise like a phoenix? They ask a fan club member, retired media analys…
00:24:05 |
Mon 29 Jul 2024
Local Media's Near-Term Fate: Hobby Shop or Rising Phoenix
Gordon & Corey double-down on their prediction that local media companies are in their "final phase," with many destined to become the equivalent of small hobby shops. But they also see some rising l…
00:32:03 |
Mon 15 Jul 2024
The Forgotten Goldmine in Email
What's the preferred medium when it comes to business communications? What's the top choice of advertisers when purchasing ads? What do people readily give up as "currency" for accessing content, g…
00:25:35 |
Mon 24 Jun 2024
Radio's New Leader Brings An Attitude To the Job
Gordon & Corey ruminate why radio people are so scrappy and seek answers from Mike Hulvey, the newly appointed CEO of the Radio Advertising Bureau. During the interview, Mike reveals a genetic secret…
00:32:31 |
Mon 10 Jun 2024
Beasley Skips the Committee Approach on GenAI, Brings in a Big Gun
Most media companies seem to be using internal committees to explore Generative AI. Beasley Media Group, however, is thinking differently, engaging an outside expert with a degree in AI from MIT. T…
00:29:37 |
Tue 28 May 2024
TEGNA Finds a Set of AI Geniuses
The mad rush to embrace Artificial Intelligence feels a lot like the mad rush to embrace the Internet two decades ago, with one exception: Nobody seems to be tackling AI by "hiring a guy." In this…
00:26:59 |
Mon 13 May 2024
How Young Adults Search Online for 'Local' Information Might Surprise You
Google may be the dominant search engine, but not within the ranks of GenZ. What are these 20-somethings using to look up products, telephone numbers, store hours, and event information? With Corey…
00:22:52 |
Mon 29 Apr 2024
It's the Email, Stupid
What will impresses advertisers these days? It's not your giant on-air or online audience. It's the size of your email list. In this episode, Corey & Gordon take a look at phenomenal progress som…
00:28:44 |
Tue 16 Apr 2024
First Step Chronicles, Part 1: How One Radio Group is Tackling GenAI
In the spirit of not wanting to drink from a firehose, Gordon & Corey kick off a series of podcasts looking at the first steps being taken to incorporate Generative AI into company operations. They …
00:25:58 |
Mon 01 Apr 2024
Cox is Scripting the Future of Local Television With Ambitious 'Neighborhood TV'
Could hyperlocal TV programming be the future of local television? Cox Media is headed in that direction, enjoying early success with its plan to expand television news coverage to dozens of neighbo…
00:29:24 |
Mon 18 Mar 2024
Pearls of Wisdom from a Remarkable Woman Who Might Be the World's Oldest Living Sales Rep
It's tough being in ad-sales these days. Even tougher remaining positive. With advertisers migrating to DIY platforms, "no" has been replaced by the sound of crickets. In this episode, Corey & Gordon…
00:23:22 |
Tue 20 Feb 2024
Deloitte Exec: Generative AI Will Have 'Enormous' (Good) Impact on Local Media
Gordon & Corey claim they've talked to "a lot of really smart people" about Generative AI, and now concur that the local media universe is on the precipice of big change. For verification, they turn …
00:21:01 |
Mon 12 Feb 2024
Where Ad Industry Is With Generative AI, and How Frequence Is Cracking the Code
Gordon & Corey offer a pulse check on how Generative AI has revved up the advertising and marketing industries and talk with entrepreneur Steve Han, founder and VP of Operations for Frequence.
00:22:55 |
Mon 05 Feb 2024
Could Radio Be Overthrowing Newspapers & TV as the King of 'Local'?
Radio reversed a decade-long trend since the pandemic and has started growing total revenue again, mostly because of fast-growing digital sales. Some stations started up hyperlocal news sites, fillin…
00:29:38 |
Mon 22 Jan 2024
Picking on Prognosticators: 2024 Predictions Worth Dissin'
Corey and Gordon pour over predictions for 2024 and pick, well, hardly any that seem worthwhile. They do, however, find a few brilliant gems for the new year. The podcast features an interview with…
00:22:58 |
Mon 08 Jan 2024
We Come Bearing Gifts: Another Windfall for Local Media on the Horizon
Episode 110 hinted about a potential windfall for news organizations next year. That podcast broke a record for downloads. Gordon & Corey theorize that the reason is the message represented hope for…
00:18:25 |
Tue 26 Dec 2023
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