The Local Marketing Trends Podcast
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
- Update frequency
- every 13 days
- Average duration
- 24 minutes
- Episodes
- 150
- Years Active
- 2019 - 2025
News Industry Executive: Google Payments to U.S. Local Media 'Will be Transformative'
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Thank you to this episode's sponsors:
Rate Optics by Revenue Analutics and SEPBO
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00:25:41 |
Mon 11 Dec 2023
What 2,000 Local Businesses Told Us About Their 2024 Ad Budgets
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Catch past episodes from Corey's Local Marketing Minute here: https://youtube.com/playlist?list=PLotYB2MglB…
00:21:45 |
Mon 27 Nov 2023
As Ad Buyers Warm up to SaaS Marketing Tools, Will They Ditch the Sales Rep?
More media companies are selling SaaS marketing tools, which begs the question, are machines replacing sales reps? For answers, our hosts turn to longtime SMB marketing expert Gordon Henry, the Chie…
00:27:16 |
Mon 13 Nov 2023
Wondering About the Profitability of Digital Sales
Traditional media companies that also sell digital advertising have seen gross profit margins slip over the past decade. Could digital sales be a drag? Gordon & Corey offer preview of the intriguing…
00:17:56 |
Mon 30 Oct 2023
Still Reeling from Meta's Punch, News Sites Brace for 'Devastating' Wallop from Google
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00:37:45 |
Mon 23 Oct 2023
Why 2024 is Likely to Be a Windfall Year for OTT Sales
Corey & Gordon hear a rumbling in the pipeline for OTT sales and turn to the "Superwoman of OTT," Pooja Midha, for her perspective. Midha, the EVP and GM at Comcast's advertising division, Effectv, …
00:26:18 |
Mon 02 Oct 2023
Is Traditional Media Really Poised for a 'Comeback' in 2024?
Corey returns from a monthlong hiatus for the big reveal: his local advertising outlook. All signs look good headed into the holidays. As for 2024, there's a surprise (the good kind) for traditional…
00:26:26 |
Mon 18 Sep 2023
Uh-Oh. The Deer Have the Guns
Local businesses have grown smarter about marketing over the past five years -- a lot smarter. Instead of relying on ad-sales reps to guide them, many have hired their own marketing managers and hav…
00:21:10 |
Mon 04 Sep 2023
Final Analysis on A.I.: A Little Hype, a Lot to Learn, a Chance to Lead
With Corey "gone dark" to compile ad-spending updates, Stephanie Garfrerick from Revenue Analytics joins the show as guest co-host. A longtime listener, Steph offers her assessment of the last five …
00:25:11 |
Mon 21 Aug 2023
Could A.I. Be 'More Profound Than Fire'? A.I.'s Master of Marketing Weighs In
Is the buzz about A.I. signaling one of those "tectonic shifts" we often hear about but never see? Why are some really smart people saying that A.I. will affect society more profoundly than electric…
00:25:51 |
Mon 07 Aug 2023
Looking Back on 99 Episodes, Looking Forward to Clones Taking Over
A milestone achieved, Gordon & Corey review highlights and low points from the last 99 episodes. Gordon's clone reads a knock-knock joke, and the co-hosts speculate that they'll be replaced by clone…
00:21:00 |
Mon 24 Jul 2023
Scripps CEO Squelches Distractions, Looks for Ad Rebound, Focuses on a 'North Star'
The E.W. Scripps Co. has survived 150 years by making all the right moves. Recently, those "right moves" included shedding its iconic newspaper and radio brands. So, what next? In this episode, CEO …
00:22:56 |
Mon 10 Jul 2023
Robots at Fast-Food Restaurants, at Airport Gates . . . And Now Writing Ad Copy
In the second episode of a six-part series designed to get you smart on A.I., Gordon & Corey assess some practical uses for email copy and video commercials. With the help of the Waymark CEO Alex Pe…
00:23:00 |
Mon 19 Jun 2023
Episode 97: Getting Smart Fast: What A.I. Means for Media & Advertising
If you feel overwhelmed by the latest phantasmagoria -- Artificial Intelligence -- Corey & Gordon have the remedy. Give them your ear over the summer, and they'll get you smart fast by interviewing …
00:28:59 |
Mon 05 Jun 2023
Episode 96: Why 'All the Right Moves' Didn't Guarantee Knight Ridder's Digital Success
Twenty years ago, Knight Ridder had $3 billion in annual revenue, a 19% operating margin, and a relentless determination to conquer the digital world. It was the second-largest newspaper company in …
00:23:08 |
Mon 08 May 2023
Episode 95: The Biggest Content Opportunity of All
While everyone races toward niche local content, many seem to have forgotten the most-demanded content of all. From GenZ to Boomers, this topic is at the top of everybody's daily list. Gordon & Cor…
00:24:09 |
Mon 24 Apr 2023
Episode 94: 'Antenna Man' Plays David to Goliaths of Broadcasting
An influencer who calls himself Antenna Man is calling out companies such as Nexstar, Sinclair, TEGNA, and iHeart, amassing a quarter-million YouTube followers. This episode features an interview wi…
00:27:51 |
Mon 10 Apr 2023
Episode 93: Saga Suddenly Gets Serious About Digital
Digital focus hasn't been a hallmark of Saga Communications. Among publicly held radio broadcasters, Saga has been at the bottom of the heap in digital revenue. But something has changed, and the co…
00:24:16 |
Mon 27 Mar 2023
Episode 92: GenZ News Consumers Have Some Advice: Cut to the Chase
Corey interviews three media-savvy students from the University of Miami who say they and their GenZ friends do, indeed, check local news regularly. And you might be surprised to learn which media o…
00:21:52 |
Mon 13 Mar 2023
Episode 91: Time to Rethink Re-Selling Commoditized SEM, Banners, & OTT?
Seems like everybody is selling the same digital marketing products. And that makes them low-margin commodities. Gordon & Corey wonder if it's time for media companies to go back to doing what they …
00:25:21 |
Mon 27 Feb 2023
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