The Local Marketing Trends Podcast
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
- Update frequency
- every 13 days
- Average duration
- 24 minutes
- Episodes
- 150
- Years Active
- 2019 - 2025
Episode 30: The Rise of Content Marketing, & Breathing New Life Into Obituaries
Fresh off a project to size the U.S. Content Marketing business, Corey talks about how COVID-19 has buoyed the need for many businesses to tell their stories via "sponsored content" methods. This pod…
00:23:33 |
Mon 14 Sep 2020
Episode 29: Taylor Swift, Eminem, & SMBs: Vevo's Plan to Partner With Local Media
Vevo has slipped into the role once occupied by MTV, serving up 26 billion music-video views per month. Gordon & Corey discuss Vevo's plan to tap media sales forces to sell commercial spots. Will Git…
00:28:34 |
Mon 31 Aug 2020
Episode 28: How Out-of-Home Is Morphing Into a Powerful 'Broadcast' Medium
Gordon & Corey turn a critical eye toward out-of-home advertising, the only "traditional" form of media that's been wholly unaffected by Google, Facebook, and other digital media. This episode featur…
00:23:57 |
Mon 17 Aug 2020
Episode 27: Why SMBs Ain't Buyin' Big-Brands' Facebook Boycott, and a Promising 'Local' Ecommerce Strategy in Pittsburgh
Are SMBs' buying into the big-brand brouhaha over Facebook? Has COVID-19 altered their love affair with social media? Gordon & Corey pore over new research that draws out some raw responses from lo…
00:23:51 |
Mon 10 Aug 2020
Episode 26: With Circulars at a Tipping Point, How Will Newspapers Support Local Journalism?
Episode 26 features an interview with Dean Ridings, the president and CEO of the newspaper industry’s largest trade association, America’s Newspapers. With classified ad revenue all but vanished and …
00:26:57 |
Tue 21 Jul 2020
Episode 25: As Ad Market Recovers, OTT and Political Hold the Most Hope for 2020
Kicking off Season 3, Gordon & Corey place OTT and political advertising and OTT front and center. Borrell's latest Business Barometer is looking good, but prospects look best for OTT or streaming v…
00:23:35 |
Mon 06 Jul 2020
Episode 24: 51 Webinars, 12,000 Ad Buyers, 2 Big Ahas
While Corey has gone dark to generate new forecasts for 2020, Jim Brown steps in as guest co-host. Gordon & Jim discuss what they learned from interacting with thousands of local businesses during 51…
00:21:30 |
Tue 23 Jun 2020
EPISODE 23: Corey's Crystal Ball on 2020 Advertising, & Why SMBs Are Rushing to 'Shopify' Themselves
Corey takes a break from numbers crunching to talk about where he thinks local advertising will wind up in 2020. (Spoiler alert!) Newspapers and radio are in for the biggest shock, and some markets w…
00:20:49 |
Mon 08 Jun 2020
Episode 22: Media's 'Survival of the Fittest' Scenario Comes True -- And Why TV Is Immune
Media's 'Survival of the Fittest' Scenario Comes True -- And Why TV Is Immune
Even before the pandemic, local media companies were going dark at a rate of 6 per week. Gordon & Corey discuss how thing…
00:24:11 |
Tue 26 May 2020
Sappy Messaging and Warning Signs: COVID-19's Effect on Marketing
(Cue the maudlin piano music) In these unprecedented times, Gordon & Corey are here for you. That's why they've teamed up with Fruity Pebbles.... Episode 21 takes a look at how marketers are strugg…
00:23:22 |
Mon 11 May 2020
Episode 20: A Grand Reopening or Bland Reopening for Local Businesses?
Fresh off a late-April survey of local businesses, Gordon & Corey debate what's in store as they plan to hit re-start on advertising budgets. With a 10-point shift in the percentage of local business…
00:17:46 |
Mon 27 Apr 2020
EPISODE 19: There's No Hand-Wringing Among the Masters of Local Marketing
Gordon & Corey take a look at a recent survey of local marketing activity amid the COVID-19 crisis and find that small group of businesses have gotten very busy indeed. Master marketers and a few me…
00:22:39 |
Mon 13 Apr 2020
EPISODE 18: CRISIS MARKETING: WHY 'IDEAS' ARE THE NEW CURRENCY
Amid our pandemic paralysis, local marketers are self-isolating into one of two categories: Those who see an opportunity to shine, and those who don't. Marketing ideas are in high demand for both. I…
00:25:33 |
Mon 30 Mar 2020
Episode 17: Biggest WOWs from #BorrellMiami2020 Conference
Youth marketing, hulu's local sales effort, mushrooming OTT, branded content, an explosion in podcasting -- the biggest takeaways from Borrell's big event in 20 minutes. Gordon & Corey offer their o…
00:18:55 |
Mon 16 Mar 2020
Episode 16 - OTT & Targeted TV: A Massive 'Green Field' of Opportunity
Gordon & Corey discuss programmatic buying at the local level, identifying the hottest growth areas: OTT, targeted TV spots, geofencing, and Simpli.fi's big push into "addressable" programmatic, whic…
00:21:40 |
Mon 02 Mar 2020
EPISODE 15 - Amazon's Inevitable Entry into Local Marketing
Is Amazon the next boogeyman? Gordon & Corey lay out the hard evidence -- including a recent survey showing how local businesses may actually be excited about the opportunity to get their message in …
00:22:18 |
Mon 17 Feb 2020
Episode 14: Brace Yourself -- 'The Golden Age of Video' Is Arriving, Says New Comscore CEO
In this episode, Gordon and Corey bat around a few fun facts about video viewing before an intriguing interview with Comscore's new CEO, Bill Livek. With a 50% increase in those who say they're watc…
00:20:53 |
Mon 03 Feb 2020
Episode 13: Tough Lessons on Transformation from a Guy in the Hotseat - Thryv CEO Joe Walsh
This episode features hosts Gordon & Corey taking on the issue of media transformation and how most companies seem to be suffering an identity crisis. It features an interview with Joe Walsh, whose t…
00:22:49 |
Mon 20 Jan 2020
Episode 12: Those Whippersnapper Millennials Are Making Content the New Advertising
Gordon & Corey suddenly realize that the "younger generation" have become an economic force and are influencing new forms of marketing. In fact millennials are now approaching 40 and have hung up th…
00:21:58 |
Mon 06 Jan 2020
EPISODE 11: 'The Most Quoted Man In Advertising' Tips His Hand on Media's Future
In the final episode of 2020, Gordon & Corey interview GroupM's Brian Wieser, president of business intelligence at GroupM. Known as "the most quoted man in advertising," Wieser recently issued his …
00:21:13 |
Mon 09 Dec 2019
Disclaimer: The podcast and artwork embedded on this page are the property of Borrell Associates. This content is not affiliated with or endorsed by eachpod.com.