The Local Marketing Trends Podcast
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
- Update frequency
- every 13 days
- Average duration
- 24 minutes
- Episodes
- 150
- Years Active
- 2019 - 2025
Episode 70: What's In YOUR Market? (It Could Be A Lot More Than You're Thinking)
Sure, most of the money local businesses spend on digital advertising goes directly to Google and Facebook. But do you know how much stays in-market? For most, it adds up to tens of millions of dol…
00:21:29 |
Mon 18 Apr 2022
Episode 69: How Smart Are You About Advertising?
Advertising has become more complex than ever. And that's spawned one of the biggest opportunities of all for marketers to become trusted advisors to their own customers. But just how smart are you…
00:23:44 |
Mon 04 Apr 2022
Episode 68: Unlikely TikTokkers: How A Christian Radio Group is Mastering Influence Marketing
Social Media -- especially TikTok -- can be a hotbed of, well.... questionable behavior. So, Corey & Gordon were surprised to find a faith-based local radio broadcaster cultivating a crop of popular …
00:23:04 |
Mon 21 Mar 2022
Episode 67: Influencers In Every Market (Some With Bigger Audiences Than Your Local TV Station)
Gordon & Corey have finally figured out what those crazy Gen Z kids have been doing all this time with their smart phones. They've been learning things. Marketing things. Media things -- like how t…
00:21:03 |
Mon 07 Mar 2022
Episode 66: The Other Side of 'The Great Resignation'
Sure, a lot of people are quitting their stale, boring advertising jobs. But on the other side of the equation, many companies have made themselves a magnet for new hires. In this episode, Gordon & C…
00:24:07 |
Mon 07 Feb 2022
Episode 65: Graham's Incoming CEO Weighs in on Becoming a 'Digital First' TV Group
TikTok, Facebook Reels, YouTube, Hulu.... They're all the rage. But how do these video opportunities translate down to local markets? In this episode, Corey and Gordon debate the issue. They also in…
00:23:15 |
Mon 24 Jan 2022
Episode 64: 2022 May Be a Do-Or-Die Year for Old-Style Agencies & Media Cos.
A famed advertising guru called 2021's advertising growth a "false storm" and suggested that traditional media companies and ad agencies have 12 months to transform -- or die. Gordon & Corey consult …
00:19:40 |
Mon 10 Jan 2022
Episode 63: Servant Selling Breeds Success
Gordon's longtime friend and sales guru, Jim Doyle, discuss his new book, Selling with a Servant Heart. After interviewing top sales performers across various industries, Jim channels the art of bein…
00:23:37 |
Mon 27 Dec 2021
Episode 62: 'Tis the Season to Make Predictions
Gordon and Corey keep, oddly, finding themselves in agreement as the two discuss their take on popular 2022 marketing predictions, and the implications on the local level. Maybe it's Gordon's martini…
00:21:25 |
Tue 14 Dec 2021
Episode 61: Underdog DuJuan McCoy May Be Building the TV Station of the Future
Fresh back from a broadcasting conference in New York, Gordon interviews one of the featured speakers, station owner DuJuan McCoy. Operating two virtual TV channels in Indianapolis, McCoy discusses …
00:25:43 |
Tue 30 Nov 2021
Episode 60: Beware! Here Come Those 20-Something Marketers
Demand has mushroomed for marketing graduates as local businesses clamor for someone to take over all their "owned" media pages. Who are these youngsters, and how will they influence advertising deci…
00:28:53 |
Tue 16 Nov 2021
Episode 59: Auto Advertising Gets Wonky
Car dealers are big wheels in the local advertising world, but things sure have gotten wonky. New and used cars are flying off the lots, leaving dealers feeling as though they don't need to advertise…
00:25:29 |
Mon 01 Nov 2021
Episode 58: Why It's Suddenly So Hard to Recruit Sales Reps
The pandemic certainly threw things in a tizzy, but that's only part of the reason the advertising industry can't seem to recruit enough replacements to fill it's 50,000-strong army of sales reps. C…
00:25:06 |
Mon 18 Oct 2021
Episode 57: With Half of Local Ad Buyers Now Using DIY, Will Sales Reps Become Obsolete?
Google and Facebook have cracked the do-it-yourself code for local advertisers. Does that mean the days of the local ad-sales rep are numbered? Corey and Gordon dive into recent survey data, then tur…
00:27:39 |
Mon 04 Oct 2021
Episode 56: Patch Maintains Growth and Profitability, & May Be Poised for Expansion
Over two decades, well-funded attempts to create hyperlocal news sites have collapsed. But not Patch. In its 14th year, Patch boasts 25 million users across 1,100 local sites, with six consecutive …
00:28:02 |
Mon 20 Sep 2021
Episode 55: The Most Profitable Digital Services (And How to Price Them)
Mushrooming demand for marketing services has been met with squashing skepticism about profitability. In fact, many see things like reselling SEM or SEO as loss leaders. This episode goes to the fro…
00:26:53 |
Mon 06 Sep 2021
Episode 54: Newspapers Step Up Their Transformation Game
COVID-19 drove an influx of digital-only newspaper subscriptions -- many from young adults -- and breathed new life into the struggling newspaper industry. Second-quarter financial results showed ma…
00:25:56 |
Mon 23 Aug 2021
Episode 53: Radio's Digital Mojo
Radio groups have been reporting stellar results for digital sales in the first half of 2021. Could the industry have finally gotten its digital mojo? Hosts Gordon & Corey discuss the five-year turna…
00:23:35 |
Mon 09 Aug 2021
Episode 52: Ad Buyers Have Spoken: It's the Email, Stupid!
When it comes to dealing with sales reps, email is the preferred method -- even when consummating the "buy." So you'd think sellers would be email aces. Au contraire, say Corey & Gordon. And they h…
00:27:03 |
Mon 26 Jul 2021
Episode 51: Are Digital Agencies Doomed to be Boutiques, or Can They Be Scaled for Growth?
Almost half of the 5,500 digital agencies in the U.S. are run by media companies, but they're struggling to grow beyond being boutique shops. In this episode, Gordon & Corey preview a new report exam…
00:25:47 |
Mon 12 Jul 2021
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