The Local Marketing Trends Podcast
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
- Update frequency
- every 13 days
- Average duration
- 24 minutes
- Episodes
- 150
- Years Active
- 2019 - 2025
Episode 50: Digital Agencies, Part III: Are Agencies the End Game for Media Companies?
In this final episode of the series, Corey & Gordon review the lessons learned from failed agencies and ones that are thriving, then turn their attention to the future. Corey's got his own take on wh…
00:24:03 |
Mon 21 Jun 2021
EPISODE 49: Digital Agencies, Part II: How Three Successful Agencies Made It Work
In this second episode of a three-part series, Gordon & Corey ruminate on a few spectacular agency failures from the past but shift focus quickly to success stories. Featured in this episode are inte…
00:29:10 |
Mon 07 Jun 2021
Episode 48: Digital Agencies, Part I: Were Media-Borne Agencies a Bad Idea?
Digital agencies are all the rage, but not all survive. In this episode, Gordon & Corey embark on the first of a three-part series exploring the phenomenon. Episode 48 interviews three executives fro…
00:24:38 |
Mon 24 May 2021
Episode 47: Dealing in Distractions: Strangling Time Bandits, Staying Focused, & Finding Value in Clarity
You'll want to silence your phone for this episode (unless, of course, you're listening on your smartphone). Corey and Gordon explore the phenomenon of distractions and what opportunities they hold f…
00:32:29 |
Mon 10 May 2021
Episode 46: Hitting REORG on Digital: A Big Shift for the Nation's Largest Local TV Company
Nexstar Media Group owns one of the nation's largest local digital operations, with 122 local websites, 316 mobile apps and more than $200 million in digital revenue last year. But it underwent a ma…
00:25:47 |
Mon 26 Apr 2021
EPISODE 45: Are Digital Services Worth the Trouble?
Sure, everybody is buying SEM and SEO and needs help managing their Facebook pages. But local businesses are pretty much handling that on their own. So why try to get all up in their stuff and take i…
00:28:08 |
Mon 12 Apr 2021
Episode 44: Yoga in Alabama, MLB on YouTube, Squishmallows, and, oh yeah, Record Retail Sales
While a lot of people were hand-wringing their way through 2020, the world changed in big and little ways. Corey and Gordon talk about one of the most unnoticed shifts -- what happened to one of the …
00:18:33 |
Mon 29 Mar 2021
Episode 43: Brace Yourself: 2021's Latest Local Ad Forecast Has Some Twists
With the dust settled, a clearer picture of 2021 is emerging. Corey lays out his forecast for local advertising and notes a major shift in businesses from "retention" mode to acquiring new customers…
00:22:59 |
Mon 15 Mar 2021
Episode 42: Why Streaming Video Is So Hot for Local Businesses
Fire up your favorite note-taking software before you listen to this episode. Corey & Gordon throw out a lot of statistics as they take the pulse of the 45% of businesses that are buying streaming-vi…
00:21:06 |
Mon 01 Mar 2021
EPISODE 41: Can 'Radio' Survive the Future? We Worry, But RAB's Erica Farber Sees Metamorphosis
Radio officially turned 100 last year, but can it survive the next 10? Corey & Gordon explore radio's challenges but discover something remarkable: It's morphing and beginning to distance itself ever…
00:26:24 |
Mon 15 Feb 2021
EPISODE 40: Prepping for the 2021 Advertising Springboard, and the Future of Events, According to Peter Newton
Corey and Gordon explore a fascinating survey revealing exactly when local marketers expect a return to normalcy. It's an important inflection point that's likely to unleash tightly coiled ad budget…
00:23:45 |
Mon 01 Feb 2021
Episode 39: Local Media's Big Pivot
Faced with an advertising crisis, many local media companies pivoted in a new direction that may foretell their future. In this episode, Corey & Gordon take a look at how one trade association blazed…
00:21:00 |
Mon 18 Jan 2021
Episode 38: Whither Local TV?
As more viewers turn to on-demand programming and advertisers shift dollars to targeted media, how much trouble are local broadcasters really in? Corey & Gordon discuss the headwinds and advantages l…
00:25:59 |
Mon 04 Jan 2021
Episode 37: Good Riddance 2020! Reflections on Our Bizarre Year
In this last episode of the season, Corey & Gordon assemble a few colleagues around the hearth for a healthy look back at 2020. They recall how the year started with a standing-room-only Local Advert…
00:24:00 |
Mon 21 Dec 2020
Episode 36: What Would Bezos Do? Don Graham Reflects on Lessons from Selling The Washington Post
What's the fate of local newspapers? Do local TV stations face the same issues headed into the new year? Our penultimate podcast of 2020 features an interview with Donald Graham, chairman of Graham…
00:28:50 |
Mon 07 Dec 2020
Episode 35: Stunning News, Staggering Facts, and Bombshells from a New Poll of Local Ad Buyers
The nation's largest survey of local advertisers is in, and hosts Gordon & Corey are all agog over the key findings. Episode 35 also features what the hosts claim will be the soundtrack for the firs…
00:16:29 |
Mon 23 Nov 2020
Episode 34: Jim Doyle Looks Back: Getting Thrown Out of His First Sales Call, Losing $1 million, and Lessons from Kodak
After five decades in the media business and three as one of the industry's most popular sales trainers, Jim Doyle is easing into retirement. Consider this podcast a sort of "exit interview" with the…
00:23:28 |
Mon 09 Nov 2020
Episode 33: Feeding the Monster: How Content Marketing Fuels Growing 'Owned' Media Demand
Gordon & Corey discuss new research pegging the burgeoning Content Marketing industry at a whopping $63 billion. As more businesses develop their own channels, they're finding a growing need to feed …
00:20:03 |
Mon 26 Oct 2020
Episode 32: Ad Agencies' COVID Remix: Big Love for OTT & Social Media
Corey dives into a recent survey of 225 local ad agencies and finds that their deepening love affair with OTT is being financed by their tried and true longtime lover -- broadcast TV. The podcast ha…
00:21:20 |
Mon 12 Oct 2020
Episode 31: She's Baaaack... 'Smartypants' Weighs In On Media's Outrageous Claims
Corey & Gordon bring back their most popular guest, a local ad buyer who isn't afraid to be blunt about what works and what doesn't. This no-holes-barred episode has the hosts listing some of the ...…
00:25:08 |
Mon 28 Sep 2020
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