Customers today aren’t just buying products and services - they’re buying experiences, spending more with brands that meet their expectations and align with their beliefs. The Future of Commerce is dedicated to actionable thought leadership and analysis on all things commerce, both consumer-facing and B2B, from sales, marketing, customer experience, employee experience, data management, customer service, purpose, corporate life, and more.
From biometric scans to real-time GPS tracking, connected cars are collecting more personal data than ever before—and most drivers have no idea where that data goes. In this Deep Dive, based on the a…
Snack aisles aren’t what they used to be. In this episode—based on the article Crunch, Crunch: Snack food sales drop as consumers cut back—we explore the reasons behind a surprising trend: the declin…
With 25% tariffs looming on imported vehicles and ongoing steel and aluminum trade disruptions, the automotive industry is facing a perfect storm. In this episode—based on insights from the article A…
Enterprise service is undergoing a radical reinvention—and not just in terms of technology. In this episode, inspired by the article Connecting disconnected people and processes: The reinvention of e…
What does a waffle party, a melancholy performance review, and a CIA sabotage manual have in common? They all help us understand the strange, satirical—but strangely familiar—corporate world inside A…
Ever had a conversation at work that left you feeling mentally exhausted? You may have just encountered an energy vampire—co-workers who, knowingly or not, drain the energy from those around them.
Ins…
The Canada-U.S. electricity trade has long been a stable pillar of the North American energy grid. But with new tariffs, retaliatory surcharges, and shifting energy policies, what does the future hol…
The grocery industry is undergoing a massive transformation. Consumer demand for fresh, high-quality food is at an all-time high, private label products are stealing market share from national brands…
The U.S. economy is at a tipping point, with consumer sentiment dropping 27% year-over-year—a decline usually seen during major recessions. Inspired by Let Them Eat (Egg-Free) Cake: As Consumer Senti…
Military AI is no longer science fiction—it’s a reality shaping the future of defense. Inspired by Military AI: High Stakes Require Pragmatic, Risk-Based Approach, this episode takes a deep dive into…
What makes exceptional customer service in 2025? This episode unpacks the findings from Newsweek’s America’s Best Customer Service rankings and the Best Customer Service Brands 2025 report, revealing…
ERP systems are the backbone of modern business operations—but how do you choose the right one? Many companies struggle with disconnected processes, siloed teams, and outdated systems, making ERP sel…
Customer service today is more than just solving problems—it’s about creating seamless, end-to-end experiences. In this episode, we break down insights from the article If Operating Your Car Was as D…
The Future of Pharmacy: Reinventing Community Healthcare. Your pharmacy experience is about to change—in a big way. Instead of just picking up medications, imagine walking into a full-service health…
Gen AI in Defense Contracting: Benefits, Challenges, and the Future of Procurement. The defense sector is facing a perfect storm: staffing shortages, increasingly complex contracts, and rising geopol…
All Eyes on Supply Chain Risk: How Tariffs, Global Instability, and AI Are Changing Business Resilience. The world is changing fast, and supply chains are feeling the pressure. New tariffs, global co…
Top 5 Must-Have Elements for a Modern E-Commerce Website. A great e-commerce website does more than just sell—it guides, engages, and converts customers seamlessly. But what are the key elements that…
Agentic AI in CX: Definition, Benefits, and Real-World Applications. Artificial intelligence is evolving—and agentic AI is leading the charge. Unlike traditional AI tools, AI agents can autonomously …
Invest in Women Before We Divest from You. International Women’s Day often comes with a wave of marketing campaigns, but what about real action? This episode unpacks the call to invest in women—or ri…
The Profitability Imperative: AI is Key, but 52% of B2B Pros Lack In-House Experts. AI adoption in B2B is growing, but many companies are struggling to fully leverage its potential. According to The…