Customers today aren’t just buying products and services - they’re buying experiences, spending more with brands that meet their expectations and align with their beliefs. The Future of Commerce is dedicated to actionable thought leadership and analysis on all things commerce, both consumer-facing and B2B, from sales, marketing, customer experience, employee experience, data management, customer service, purpose, corporate life, and more.
Esports may be built on fast reflexes, but sustained victory comes from deep strategy. In this episode, we explore how Team Liquid, one of the biggest names in competitive gaming, is redefining the g…
With global trade shocks, rising costs, and increasingly cautious buyers, B2B sales teams are under enormous pressure to perform. Enter sales AI—a suite of intelligent technologies helping organizati…
A sweeping executive order is shaking up how the U.S. government procures common goods and services, shifting authority to the General Services Administration (GSA) and aiming to cut inefficiencies i…
With new U.S. tariffs in effect and retaliation from global trading partners already underway, American farmers—especially soybean and cotton producers—are facing an unprecedented season of uncertain…
What can Star Wars teach us about resistance, resilience, and leadership in today’s world?
In honor of May the 4th, this episode examines timeless quotes from Rogue One, Andor, Rebels, and the broader…
A major evolution is reshaping search: Google’s AI Overviews. Sitting at the top of search results and summarizing information using generative AI, these overviews are redefining what it means to “ra…
The era of duty-free imports under $800 from China and Hong Kong is officially over—and it’s sending shockwaves through the U.S. e-commerce ecosystem. In this episode, we explore how the end of the d…
Gen Z is no longer just influencing consumer brands—they’re changing the B2B landscape from the inside. In this episode, we explore how young professionals are transforming wholesale distribution wit…
A sudden 145% U.S. tariff on select Chinese imports is sending shockwaves through West Coast ports—and reshaping trade flows in real time. In this episode, we examine the steep drops in cargo volumes…
The age of globally optimized supply chains is ending—and distributors are at the forefront of a tectonic shift toward regionalization.
In this episode, we unpack the forces unraveling the traditional…
Wholesale distribution is at a crossroads. As customer expectations evolve and technology advances, the companies that lean into digital transformation are pulling ahead—while those slow to adapt ris…
Federal research funding is facing a reckoning. With the Department of Defense slashing R&D investments and the National Institutes of Health capping indirect cost reimbursements at a flat 15%, unive…
Shopping online is undergoing a radical transformation—and it’s all powered by AI. In this episode, inspired by the article titled: Multifaceted search: The new wave of online shopping innovation, w…
Once hailed as a retail revolution, the direct-to-consumer (DTC) model is facing a sobering moment in 2025. Once-bold promises of cutting out the middleman and owning the customer experience are bein…
The aerospace and defense (A&D) startup scene is exploding with innovation—think next-gen drones, on-orbit servicing, and AI-powered mission planning. But amid all the excitement lies a tough reality…
Retailers today face a world of constant change—from supply chain shocks and tariff fluctuations to climate disruption and consumer unpredictability. In this episode, we unpack insights from The Futu…
In this episode, we take a deep dive into the often-overlooked world of B2B customer service in manufacturing. Inspired by B2B Customer Service: Why Manufacturers MUST Make Support a Priority, we unc…
Despite growing awareness, ADHD remains one of the most misunderstood conditions in the modern workplace. In this episode, we explore seven widespread myths that still shape how ADHD is perceived—and…
In today’s rapidly shifting procurement environment, wholesale distributors with federal contracts face an unprecedented convergence of pressures—from newly imposed tariffs to the operational shake-u…
Construction has long been an industry rooted in tradition—but as safety concerns rise and productivity plateaus, it’s time for a smarter approach. In this Deep Dive, we explore the rapidly emerging …