The Expert Author Show
Want to turn your expertise into clients, credibility, and scalable income — using a book? This podcast shows you how.
Hosted by Brian Ellwood, founder of AuthorOS™, The Expert Author Show reveals the strategies behind books that don’t just get published… but actually grow your business.
Whether you’re a coach, consultant, or creator, you’ll learn how to:
– Write a niche-specific book that sells your offer
– Build an ecosystem behind your book (without relying on Amazon sales)
– Turn readers into clients, consistently
– Avoid the mistakes that keep most books from producing ROI
Each episode delivers tactical insights, real case studies, and the mindset shifts you need to become the go-to expert in your space — with a book that works harder than any business card ever could.
- Update frequency
- every 5 days
- Average duration
- 12 minutes
- Episodes
- 270
- Years Active
- 2020 - 2025
"Author Copies" - The Best Kept Secret About Self-Publishing a Book
This little known thing about self publishing is one of the reasons why publishing a book on Amazon is so good for growing your online coaching business.
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Are you a coach looking …
The Counterintuitive Way to Get a Breakthrough in Your Coaching Business
I've had this happen to me more than once, and it's odd.
If you want to build an online coaching business, check out this episode.
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Are you a coach looking to grow your business b…
A Self Liquidating Offer - The Holy Grail of Online Marketing
This is something that I don't have figured out yet, but I'm on the hunt. If you want to grow your online coaching business it's important to understand what a self liquidating offer is.
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This One Thing Matters Most in Your Coaching Business
Funnels, content, webinars, courses, lead magnets, emails...
All this stuff matters, but not nearly as much as this ONE THING we discuss in today's episode.
If you want to grow your coaching business…
One POWERFUL Benefit of Writing a Book
In this episode I share one of the most powerful (and surprising) benefits that I've seen after publishing two books to grow my coaching business.
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Are you a coach looking to grow…
A Spiritual Principle That Makes Growing Your Business Much Easier
Growing a coaching business isn't only about just working hard and checking off to-do's...
There's some internal stuff that you can shift (within yourself) that makes succeeding a whole lot easier.
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There's Only One Way To Find Your Answers
When trying to figure out how to grow your coaching business, it can be overwhelming.
What if you make a decision that turns out to be WRONG?
How do you know exactly what you should do - before you s…
I'm Going to Publish DAILY For 1 Year (Public Commitment)
In this episode I am (following Russell Brunson's advice and) publicly declaring that I will post a podcast episode every single day for the next year + all the benefits I hope to get from doing so.
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What's Possible for You as an Online Coach (way beyond $$$)
In this episode I break down what's truly possible for you if you start a career as an online coach or consultant
HINT: It goes WAY beyond making money.
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Are you a coach looking to grow…
Why It's Important to Earn Affiliate Income as a Coach
Online coaches and consultants have the ability to add another stream of passive income when they add in affiliate income. This is a no-brainer way to add more $$$ to your bottom line as a coach (and…
Are You Valuing Your Time Wisely?
In this episode I break down how I decide to delegate a lot of stuff in my personal life, what I will (and won't) pay for, and what I believe is the appropriate way to value your time if you want to …
Should You Start a Podcast to Grow Your Coaching Business?
In this episode I break down whether having a podcast actually works to help me grow my coaching business.
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Are you a coach looking to grow your business by publishing a BOOK?
I've don…
The Biggest Mistake Coaches Make When Writing Their Book
If you're a coach who wants to write a book to grow your coaching business...
But you DON'T do what I talk about in this episode...
Then your efforts might completely go to waste.
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Are…
I Felt Completely Drained, So I Did This...
Are you a coach looking to grow your business by publishing a BOOK?
I've done this twice now and can say that it's one of the best moves you can make to get instant credibility + the perfect way to …
A Simple Explanation of the "Value Ladder"
Are you a coach looking to grow your business by publishing a BOOK?
I've done this twice now and can say that it's one of the best moves you can make to get instant credibility + the perfect way to …
I'm Pivoting My Offer (So I Won't Have Any Competition)
Are you a coach looking to grow your business by publishing a BOOK?
I've done this twice now and can say that it's one of the best moves you can make to get instant credibility + the perfect way to …
100% Of My Coaching Clients Fail When This Happens...
When trying to start your online coaching business, there's one fundamental step that must happen at the VERY beginning if you want to succeed.
When this step doesn't happen FULLY, there's virtually …
Beware of This While You Are Working
Today I noticed something when I was doing the hard work to grow my coaching business.
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Are you a coach looking to grow your business by publishing a BOOK?
I've done this twice now and can sa…
Can You Help Me With Something? (Warning: RANT)
I'm facing a challenge in growing my online coaching business and I would like your help.
Get a FREE copy of my book "Nail Your Niche" Here:
https://www.nailyourniche.net
Subscribe Here: https://www.…
Moving Toward the Mess in Your Business
When trying to grow your online coaching business, it's common to feel overwhelmed by all of the puzzle pieces you have to put together.
It's that unknown "messy" part of the business that holds all …