The Expert Author Show
Want to turn your expertise into clients, credibility, and scalable income — using a book? This podcast shows you how.
Hosted by Brian Ellwood, founder of AuthorOS™, The Expert Author Show reveals the strategies behind books that don’t just get published… but actually grow your business.
Whether you’re a coach, consultant, or creator, you’ll learn how to:
– Write a niche-specific book that sells your offer
– Build an ecosystem behind your book (without relying on Amazon sales)
– Turn readers into clients, consistently
– Avoid the mistakes that keep most books from producing ROI
Each episode delivers tactical insights, real case studies, and the mindset shifts you need to become the go-to expert in your space — with a book that works harder than any business card ever could.
- Update frequency
- every 5 days
- Average duration
- 12 minutes
- Episodes
- 269
- Years Active
- 2020 - 2025
The More You Want Something, the Further It Moves Away
Here's a spiritual principle you can apply towards making more money in your coaching business - as well as all other areas of life.
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Are you a coach looking to grow your business by pu…
My Current Morning Routine (to Feel Good & Be Highly Productive)
If you find yourself not making a lot of progress in your coaching business, it might be time for a recalibration of the good ole' morning routine.
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Are you a coach looking to grow your…
How Soon Can You Expect to Make Money in Your Coaching Business?
When you start your online coaching business, it's common to want to make money as soon as possible. Here's a timeline and a way of thinking that will help you know what to expect.
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Ar…
"Productize Yourself" (The Best Advice I've Received)
Naval Ravikant is a super successful entrepreneur who has scaled multiple tech businesses. He shared some advice on Twitter that changed the way I viewed growing my coaching business forever.
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Writing a Book Will Transform the Quality of Your Leads - Here's Why
It's hard to grow your coaching business when your leads are cold. You find yourself struggling on sales calls trying to convince people to work with you.
It's much better to warm them up ahead of ti…
The More Tangible Your Offer, The Easier The Clients Will Come
In this episode we talk about how to make your offer quantifiable and specific, which is one of the easiest ways to sell your coaching program with a lot less work and convincing.
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Are…
Simplify Your Communication Using Frameworks (So Your Audience Will Get It)
To grow your coaching business, you need to make things so simple that your audience understands your process easily. Using frameworks is your way there.
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Are you a coach looking …
A Quick Way To Cure Mental Fatigue
I can't work on my coaching business without a lot of energy. When I'm tired I get nothing done, or my work sucks at best.
Here's what I do to stay fresh.
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Are you a coach looking…
Are You Even Qualified To Be Coaching People?
Imposter syndrome affects coaches big-time. Today I was struggling with this myself. I wanted to share my thought process in case it helps you grow your coaching business.
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Are yo…
Here's What I Do When I'm Feeling Overwhelmed About Business
Sometimes I get overwhelmed when I think of all the stuff I've "got to do" to grow my coaching business.
I have a simple exercise to take me out of overwhelm, refocus, and get back in momentum.
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This is Why Most People Don't Have Freedom
You can grow your coaching business as big as you want, but if you aren't optimizing for freedom, you may not get what you want.
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Are you a coach looking to grow your business by …
I'm Eliminating Freebie Seekers (and you should too)
80% of your income comes from 20% of your customers. Here's how to find that 20% so you can grow your coaching business with a lot more fun and ease.
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Are you a coach looking to …
Here's Why You Should Write Your Book TODAY (Stop Waiting)
If you want to publish a book to get more clients for your coaching business...
But you don't feel like you are ready yet..
Please listen in.
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Are you a coach looking to grow you…
This Form of Exercise Helps Me Be a Better Entrepreneur
In the quest to grow my coaching business, no other form of exercise has served me better than this.
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Are you a coach looking to grow your business by publishing a BOOK?
I've don…
What's REALLY More Important...Business or Family?
I was doing some reflecting this morning about my journey and I realized something BIG - which made me completely content with where I've gotten to (after pivoting my coaching business bigtime a litt…
Do You Keep Starting New Things - Then Abandoning Them? (Break the pattern)
Shiny object syndrome happens because of a deeper emotional thing going on. I've struggled with this for 8 years and have only recently started to lift my head above water.
You won't really be able t…
A 10 Minute Journaling Exercise That Will Give You Power
When I'm feeling troubled or down, I use this journaling exercise to switch my state entirely. It only takes 10 minutes.
Use this if you want to grow your coaching business in 2023.
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How to Package & Position Your Book Correctly (CRITICAL)
Many aspiring new authors make a critical mistake when planning the concept of their book.
If you don't want your book to get buried on the 37th page of search results in Amazon (but instead actually…
If You're Launching a New Coaching Offer, Do This First.
In this episode I talk about the most overlooked (and resisted) step most coaches miss when launching a new offer to grow a coaching business.
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Are you a coach looking to grow you…
"Author Copies" - The Best Kept Secret About Self-Publishing a Book
This little known thing about self publishing is one of the reasons why publishing a book on Amazon is so good for growing your online coaching business.
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Are you a coach looking …