The Expert Author Show
Want to turn your expertise into clients, credibility, and scalable income — using a book? This podcast shows you how.
Hosted by Brian Ellwood, founder of AuthorOS™, The Expert Author Show reveals the strategies behind books that don’t just get published… but actually grow your business.
Whether you’re a coach, consultant, or creator, you’ll learn how to:
– Write a niche-specific book that sells your offer
– Build an ecosystem behind your book (without relying on Amazon sales)
– Turn readers into clients, consistently
– Avoid the mistakes that keep most books from producing ROI
Each episode delivers tactical insights, real case studies, and the mindset shifts you need to become the go-to expert in your space — with a book that works harder than any business card ever could.
- Update frequency
- every 5 days
- Average duration
- 12 minutes
- Episodes
- 269
- Years Active
- 2020 - 2025
Writing a Book IS Hard (if you don't do this)
Writing a book to grow your coaching business will cause your hair to fall out - if you do it this way.
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Are you a coach looking to grow your business by publishing a BOOK?
I've done t…
It's All About Your Author "Ecosystem" Nowadays
If you want to write a book to grow your coaching business, this is the overarching philosophy to keep in mind - so that you can make a real income from writing and coaching.
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Are you a…
Write a Book & Your Uniqueness Will Appear
This is possible the best benefit you'll get if you write a book to grow your coaching business.
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Are you a coach looking to grow your business by publishing a BOOK?
I've done this twi…
These Are My Top Hacks for Great Health
You can't run your coaching business without your health. The better your health, the stronger the engine you have.
Here's a few tips that have helped me a TON along the way.
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Are you a…
Sometimes the Best Thing To Do Is Nothing
If you're trying to decide the best strategy to grow your coaching business, here's an alternate perspective.
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Are you a coach looking to grow your business by publishing a BOOK?
I've …
How are You Gonna Stand Out From the Crowd, Really? (Hard Question)
This is tough to hear...if you want to grow your coaching business and get clients, you will have to find a way to differentiate yourself.
Here's more on that and how to start finding what makes you …
The Roadmap to Getting Coaching Clients (when you're new)
There's always a way to get coaching clients - even when you're new and have no testimonials or credibility.
But it requires a certain personality trait to get there.
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Are you a coach l…
You Can't Make Up Missed Time With Your Kids
Balancing growing your coaching business with raising young children isn't easy - here's my philosophy on it.
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Are you a coach looking to grow your business by publishing a BOOK?
I've …
This is Turning the Online Coaching Industry on it's HEAD
Have you seen the trend in the coaching industry? If you haven't, it's time to get on board now.
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Are you a coach looking to grow your business by publishing a BOOK?
I've done this twi…
"Order of Priorities" - The Key To Focused Output
Sorry for bad audio quality here - but if you want to get real work done and grow your coaching business, this one is a must.
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Are you a coach looking to grow your business by publishi…
The Easy Way to Record Podcast Episodes
A great way to grow your coaching business is with a podcast. Here's how to make the process super low-lift for you.
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Are you a coach looking to grow your business by publishing a BOOK?…
This is Your Real Job (as the CEO of your coaching biz)
Sometimes it's hard to know exactly what you're supposed to be doing to grow your coaching business - it really boils down to only TWO activities.
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Are you a coach looking to grow your…
If You Can't Demonstrate, You Won't Get Clients
This is a critical element to getting clients for your coaching business.
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Are you a coach looking to grow your business by publishing a BOOK?
I've done this twice now and can say that…
Writing a Book is Easier Than You Think - Here's Why
Writing a book to grow your coaching business doesn't have to be difficult - especially if you understand the mindset around what to include and what to leave out.
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Are you a coach look…
Exercise is Crucial to Your Success - Here's How To Make It Not Suck
Growing a coaching or consulting business requires a lot of energy. Without exercising, you'll have a hard time reaching your peak level.
Here's how I exercise 3x/week without dreading it.
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Writing a Book Gives You More Time With Your Kids?
If you want to write a book to grow your coaching business - but you've been on the fence about getting started, listen in.
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Are you a coach looking to grow your business by publishing …
Being Grateful Makes Everything a lot Easier
Here's a spiritual principle I'm working towards applying - as I work on growing my coaching buisness.
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Are you a coach looking to grow your business by publishing a BOOK?
I've done th…
How to Easily Turn Your Book Outline into an Online Course
One cool benefit of taking the time to even outline your book - you can turn that outline into a great online course or membership program. Here's how...
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Are you a coach looking to gro…
How to Get Testimonials (even if you're new)
You need testimonials to grow your coaching business. Here's how to get them, even if you're just starting out.
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Are you a coach looking to grow your business by publishing a BOOK?
I'v…
I Just Fixed a Big Mistake in My Book
If you want to write a book to grow your coaching business, don't miss this critical step.
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Are you a coach looking to grow your business by publishing a BOOK?
I've done this twice now…