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The Expert Author Show - Podcast

The Expert Author Show

Want to turn your expertise into clients, credibility, and scalable income — using a book? This podcast shows you how.

Hosted by Brian Ellwood, founder of AuthorOS™, The Expert Author Show reveals the strategies behind books that don’t just get published… but actually grow your business.

Whether you’re a coach, consultant, or creator, you’ll learn how to:
– Write a niche-specific book that sells your offer
– Build an ecosystem behind your book (without relying on Amazon sales)
– Turn readers into clients, consistently
– Avoid the mistakes that keep most books from producing ROI

Each episode delivers tactical insights, real case studies, and the mindset shifts you need to become the go-to expert in your space — with a book that works harder than any business card ever could.

Marketing Business Education How To Coaching Entrepreneurship
Update frequency
every 5 days
Average duration
12 minutes
Episodes
270
Years Active
2020 - 2025
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How to Get Out of a Rut & Start Making Money in Your Coaching Business Fast — Pt. 1

How to Get Out of a Rut & Start Making Money in Your Coaching Business Fast — Pt. 1

If you want to make more money in your coaching business and you are working hard but not seeing anything to show for it...

This series is for you. Over 3 episodes, I share the 3 "pillars" that must …

00:12:02  |   Mon 18 Sep 2023
The Real Cause of Overwhelm & Confusion in Your Coaching Business

The Real Cause of Overwhelm & Confusion in Your Coaching Business

Yesterday I just felt overwhelmed and a little unclear while working on my coaching business. After journaling and sorting things out, I had an epiphany. If you've ever felt that way, tune in as thi…

00:12:09  |   Tue 12 Sep 2023
Have You Already Written a Book, But You Don't Realize It?

Have You Already Written a Book, But You Don't Realize It?

If you already write online but haven't published a book, you're leaving money (and credibility) on the table. You might not realize how easy it is to organize what you've already done into a publis…

00:09:53  |   Mon 04 Sep 2023
3 Pillars You Must Have to Sell Anything Online

3 Pillars You Must Have to Sell Anything Online

If you want to sell a coaching program or an online course, you must have these 3 pillars in place.

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Join 3,000+ subscribers of Ink to Income, the weekly newsletter with one actiona…

00:10:13  |   Thu 24 Aug 2023
Short Form versus Long Form Content—Which is Better?

Short Form versus Long Form Content—Which is Better?

Here's how I'm thinking about the two different types of content—short form and long form—when it comes to growing my brand online.

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To join my weekly newsletter and get one powerful em…

00:08:43  |   Tue 15 Aug 2023
A Different Way To Solve Your Business Problems (Warning: WEIRD)

A Different Way To Solve Your Business Problems (Warning: WEIRD)

In this episode I share a philosophy that has helped me always get the answer I need to grow my coaching business.

Warning: this one is a little weird and out there, but it works for me :)

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00:06:31  |   Sun 09 Jul 2023
Why You Are The

Why You Are The "Infinite Niche" In Your Business

This is a follow up from yesterday's episode - make sure to tune in if you want to dial in your content strategy correctly so you can grow your personal brand and get more clients in your coaching pr…

00:06:47  |   Sat 08 Jul 2023
I Was Wrong About Something BIG

I Was Wrong About Something BIG

Yesterday I had a big learning lesson in my business - this insight helped me see a better path to grow my personal brand and coaching business.

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Are you a coach who wants to publish a BO…

00:07:46  |   Fri 07 Jul 2023
Why I Eat a Vegan Diet (The Unfiltered Story)

Why I Eat a Vegan Diet (The Unfiltered Story)

In this episode I share the story behind why I ended up eating a vegan diet, and my biggest health HACK that keeps me feeling good and prevents me from getting sick.

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Are you a coach who …

00:10:29  |   Thu 06 Jul 2023
The Story Behind My Most Successful Client (50k/mo)

The Story Behind My Most Successful Client (50k/mo)

Growing a coaching business comes down to ONE THING.

My most successful student has it - do you?

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Are you a coach who wants to publish a BOOK to bring in clients for coaching program?

I've e…

00:08:12  |   Wed 05 Jul 2023
How to Figure Out What Makes You Unique

How to Figure Out What Makes You Unique

This is one of the hardest things to do as a coach - AND it's required if you want to make sales easily.

Here's a few case studies of how my clients and I have found our uniqueness and used it to cre…

00:08:07  |   Tue 04 Jul 2023
If You Aren't Sure What Your Book Will Be About, Listen to This.

If You Aren't Sure What Your Book Will Be About, Listen to This.

This is a big objection I hear from coaches who want to publish a book: "I'm not sure what to write about"

There are THREE big considerations when deciding on your book concept, and they are the most…

00:07:26  |   Mon 03 Jul 2023
Should You Write a Book if You Can't Get a Publishing Deal?

Should You Write a Book if You Can't Get a Publishing Deal?

In this episode we tackle the questions around publishing deals - are they necessary to write a book that will bring you coaching clients?

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Are you a coach who wants to publish a BOOK to …

00:08:56  |   Sun 02 Jul 2023
How I Made 90K My 1st Year Coaching (with a book)

How I Made 90K My 1st Year Coaching (with a book)

If you're a coach or consultant who has not yet written a book - you might enjoy hearing my story of writing my first book - with zero help or knowledge on how to do so - and how it all ended up work…

00:06:35  |   Sat 01 Jul 2023
How I Cured My

How I Cured My "Productivity Guilt"

This is something I've been struggling with for a long time - always feeling like I should be doing more.

I came across an amazing Youtube video recently by Rian Doris called "How I Tripled My Produc…

00:06:48  |   Fri 30 Jun 2023
Why I Don't Set Revenue Goals in My Coaching Business

Why I Don't Set Revenue Goals in My Coaching Business

I think there's a big part of the entrepreneur culture that is ego-driven and unhealthy.

There's a more balanced and healthy way to look at your business - and you can still make plenty of money, too…

00:08:31  |   Thu 29 Jun 2023
How Much to Charge For Your Book (Funnel & Amazon)

How Much to Charge For Your Book (Funnel & Amazon)

Here's the strategy used by Russell Brunson, Dean Graziosi, Brendon Burchard, and all the other gurus who use books to grow their coaching and education businesses.

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Are you a coach who…

00:04:11  |   Wed 28 Jun 2023
The Secret to Writing a BOOK That Will Bring You Coaching Clients

The Secret to Writing a BOOK That Will Bring You Coaching Clients

Here is the high level breakdown of exactly how to structure a book so that you can use it to bring you coaching clients.

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Are you a coach who wants to publish a BOOK to bring in client…

00:04:41  |   Tue 27 Jun 2023
How to Earn Affiliate Income From Your Book

How to Earn Affiliate Income From Your Book

If you're going to write a book to grow your coaching business - you will definitely want to recommend certain products and services to your readers.

Here's how to get paid for everything you recomme…

00:03:52  |   Mon 26 Jun 2023
Two Critical Things to Add to Your Book (So You Get Clients)

Two Critical Things to Add to Your Book (So You Get Clients)

Don't overlook these 2 things you must add into your book's manuscript if you want to get coaching clients from all the effort you put into writing it. 

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Are you a coach who wants to pu…

00:02:36  |   Sun 25 Jun 2023
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