Want to turn your expertise into clients, credibility, and scalable income — using a book? This podcast shows you how.
Hosted by Brian Ellwood, founder of AuthorOS™, The Expert Author Show reveals the strategies behind books that don’t just get published… but actually grow your business.
Whether you’re a coach, consultant, or creator, you’ll learn how to:
– Write a niche-specific book that sells your offer
– Build an ecosystem behind your book (without relying on Amazon sales)
– Turn readers into clients, consistently
– Avoid the mistakes that keep most books from producing ROI
Each episode delivers tactical insights, real case studies, and the mindset shifts you need to become the go-to expert in your space — with a book that works harder than any business card ever could.
Brendon Burchard's secret lies not only in his high level of presence, enthusiasm, and energy...
The guy is also a strategic business genius who has a unique and powerful way of deciding what product…
I have one platform I love where I have built my website, 6 online courses, and countless funnels. It's the same one Brendon Burchard runs his entire business on.
This video is a walkthrough of my ac…
Most coaches and experts I talk to hate what is also the most popular (and arguable most effective in the short term) strategy of DM'ing people and filling their calendar with calls.
If you're an int…
If you're confused by the different options you have of getting the outcome for your clients...
The biggest mistake you can make is just to copy what someone else is doing.
Tune in to learn the diffe…
Most online educators are unclear on the core fundamentals of their business...
Instead they are focused on flashy marketing strategies...
Here's how to avoid becoming like them and set your business…
Successful entrepreneurs want to become thought leaders all the time but are totally confused on how to break into the space.
They don't want to be a douchebag like the gurus they've been watching.
T…
Have you ever noticed that what most people really want is to FEEL a certain way?
We say we want more money or a better relationship, but what we really want is the feeling (we hope) these things wil…
Focusing on how much money you need to make next month as a coach is the fastest way to disconnect yourself from the legacy you want to leave and the business you want to build.
Find out how to avoid…
One of the biggest mistakes I made as a coach was trying to model and copy the way the gurus marketed their businesses.
This led to about 6 years of starting and stopping dozens of marketing projects…
6 years coaching plus spending 300K on my own coaches...
Still couldn't find the answers.
Turns out, they were right in front of me all along.
Here's the best advice I could ever give you on building…
Imagine going to the gym, never learning the proper way to lift weights, and instead just going hard, pushing yourself to lift more and more each time.
You're going to get hurt, and then encounter a …
If you're lacking confidence in what you offer people, then trying harder to market and sell it is NOT the answer.
Fixing the offer is.
This training will show you how to do that.
If you're a coach …
Marketing or sales techniques won't fix:
-low energy -lack of excitement or enthusiasm -lack of connection with your clients
The foundation of a thriving coaching business isn't strategic...in fact, …
Would you hire a personal trainer who didn't work out?
A nutrition coach who ate unhealthy?
Then why would anyone hire a coach who didn't have his or her own coach?
You can say you believe in coachin…
If you're a coach, I bet you only have a small handful of people in your corner rooting you on to succeed.
Dealing with the doubt and judgment from others can be debilitating as a coach (if you let i…
Low Ticket products can't possibly deliver on their promise 99% of the time...
How you position them can be misleading for your clients...
Plus, you'll never make much $ with them anyways when you're…
5 years plus 100K on coaching programs.
That's what it took me to "crack the code" on what it takes to be a successful online coach.
By successful, I mean:
-You pay your bills (and then some) from yo…
If you think it's hard to earn a living as a coach...
It's likely that your MODEL is broken.
Today I interviewed Blake Choisnet, who came through my Aligned Coach Workshop only about 7 months ago.
To…
Being an entrepreneur isn't for everyone.
It takes a special type of personality to be able to predictably pull it off (meaning you can actually succeed).
I quit my last job over 10 years ago and hav…
If you want a different outcome in 2021 (than you got in 2020)...
You have to take different action
Inputs equal outputs.
Doing the same thing but expecting a different result = insanity.
I have an i…