The Expert Author Show
Want to turn your expertise into clients, credibility, and scalable income — using a book? This podcast shows you how.
Hosted by Brian Ellwood, founder of AuthorOS™, The Expert Author Show reveals the strategies behind books that don’t just get published… but actually grow your business.
Whether you’re a coach, consultant, or creator, you’ll learn how to:
– Write a niche-specific book that sells your offer
– Build an ecosystem behind your book (without relying on Amazon sales)
– Turn readers into clients, consistently
– Avoid the mistakes that keep most books from producing ROI
Each episode delivers tactical insights, real case studies, and the mindset shifts you need to become the go-to expert in your space — with a book that works harder than any business card ever could.
- Update frequency
- every 5 days
- Average duration
- 12 minutes
- Episodes
- 271
- Years Active
- 2020 - 2025
How To Take One Piece Of Content & Put It Everywhere
Ever see someone on social media and think:
"Man, it looks like they spend their entire life doing this stuff"?
I used to do content creation the wrong way. I'd make a separate piece of content for e…
Why Starting With Online Courses Is A Bad Idea
Oh, the online course...
Such an amazing, powerful tool...
Yet so misunderstood by coaches.
Courses are a WORKHORSE that will do wonders for you as a coach.
But, if you think you're going to start ou…
If You Hate Sales Calls, Watch This
I used to avoid and resist doing sales calls.
I always felt slimy and pushy and I avoided actually asking for money.
There were 2 big reasons why that was happening.
Once I fixed them, everything got…
The #1 Reason Your Coaching Businesses Can't Scale
Are you stuck in the land of 1-on-1 coaching?
Are you stuck trying to sell your online course?
Are you confused on what you need to do to get out of that hole and start making some real money (withou…
Why You Should Become An Online Coach
I'm really passionate about online coaching.
In fact, I think it's the best career in the world.
I have a ton of reasons to back that up.
Want to hear them? Tune in 😎
Have you ever wanted to start a…
Why Selling Low Ticket Products Is A Bad Idea
If you think writing a book or selling a $47 product is the way to break into the coaching space...I have bad news for ya.
That's the fastest way to FAIL when you're trying to grow your online coachi…
The Simple Way To Think About Social Media When It Comes To Getting Clients
Are you overwhelmed about how to use Facebook to get coaching clients?
Not sure how to think about comments, messages...
And especially not sure what to say on the phone?
I used to be as well, and I …
This Podcast Has Changed - Should You Keep Listening?
After several years of RE investing content...
This podcast has changed gears in a major way.
Tune in to find out why I did this, plus learn if you should keep hanging out or unsubscribe.
Have you e…
Why I'm No Longer Coaching RE Investing
After 4-5 years of helping people achieve financial freedom through RE investing...
I've decided to change gears.
Tune in to find out what I'm doing next.
Hint: It's totally different, yet I also thi…
The 5 Biggest Mistakes People Make When Starting A Coaching Business
Most coaches enter the business doing nearly everything wrong.
From the market they select...
To the product they try to sell...
To the way they go about marketing and sales.
It's just destined to fa…
What Geniuses Do To Develop Their Minds
Rearranging or systemizing your current situation won't work.
Changing your "inputs" (so that you get something new and better) will.
Tune in to hear how geniuses like Einstein and Newton became the …