The Expert Author Show
Want to turn your expertise into clients, credibility, and scalable income — using a book? This podcast shows you how.
Hosted by Brian Ellwood, founder of AuthorOS™, The Expert Author Show reveals the strategies behind books that don’t just get published… but actually grow your business.
Whether you’re a coach, consultant, or creator, you’ll learn how to:
– Write a niche-specific book that sells your offer
– Build an ecosystem behind your book (without relying on Amazon sales)
– Turn readers into clients, consistently
– Avoid the mistakes that keep most books from producing ROI
Each episode delivers tactical insights, real case studies, and the mindset shifts you need to become the go-to expert in your space — with a book that works harder than any business card ever could.
- Update frequency
- every 5 days
- Average duration
- 12 minutes
- Episodes
- 270
- Years Active
- 2020 - 2025
Why I Wish I Would Have Followed My Dreams Sooner
I used to think I had to hit a certain financial goal BEFORE I could follow my true dream (of being a teacher)...
It took me the better part of a decade to arrive at that imaginary finish line.
Then,…
Why Your Offer Must Be SPECIFIC
One thing I struggled with in the beginning was getting clients.
It seemed like no matter how much I posted..
Or how hard I tried to "convince" people to work with me...
The answer was usually NO.
My…
If You Build It, They WON'T Come
If you are posting a bunch of content and writing emails (but it feels like nobody is listening)...
The truth is, they aren't.
That will continue, unless you change your priority to focus on the one …
Is Fear The Underlying Reason You Aren't Taking Action?
If you have been struggling to take action (and it's really because you're scared of something)...
I have an alternative, non-mindset-based approach to fixing this that will allow you to UNLEASH your…
What I Believe Is Possible For You
If you have a deeper mission or calling in life that you want to pursue...
But, you're unsure of how to start (or if you could even make money doing it)...
You NEED to tune into this week's podcast e…
How To Get Clients Without DM'ing 50 People A Day
One thing many people a) hate and b) do in the online coaching world is send a lot of cold DM's.
We do it because a) it works b) our coach told us to and c) everyone else is doing it.
But, we hate it…
The #1 Most Profitable Coaching Niche
Ever Googled "the most profitable coaching niches?"
This topic has A LOT of content about it already out there.
But, if you were to choose one of those niches, you might actually make the LEAST money…
Are You Struggling To Make Money As a Coach? Listen To This.
If you ask a room full of 100 coaches what their biggest challenge is, 90 of them will say:
"I want more clients"
This often translates to: "I need my business to be making more money"
I get it, espe…
What To Do If You Don't Feel Qualified To Be An Online Coach
If you've ever been held back by the belief that "I'm not qualified enough"...
Then, people told you to just "believe in yourself" as the solution...
I'm here to say that's a bunch of B.S. (and there…
The Real Reason Most Coaching Programs Have Failed You
If you've found yourself in a coaching program that taught you a strategy you HATED to do...
You're not alone.
Also, continuing to join those programs and listen to those mentors will get you nowhere…
If You're Struggling To Explain Your Program, Here's Why
Are you still struggling to clearly define what you do for people? This is really common and nothing to be ashamed of.
At the same time, until you fix it, you'll get nowhere as a coach.
In this video…
Have You "Niched Down" Enough?
Today's episode is a training video from a group coaching program I taught last year on picking your niche.
In it, we go over how to choose your ideal avatar AND define your "market sweet spot".
I mu…
Why Those "Make 10K/Month" Programs Are Often A Waste Of Money
Have you ever joined (or thought about joining) one of those programs that tells you they'll "help you make 10K/month"?
If you did, I'm curious whether you got the outcome or not...
If you didn't, th…
Why Confidence In Your Product Is Everything
On a scale of 1-10, how confident are you that you can get results for your clients?
If you answered anything less than 10, your journey to success is going to be lot harder than it needs to.
In this…
You Don't Have To Go Crazy On Social Media To Change The World
"I don't want to become one of those guys going crazy on Instagram all day"
(Words from one of my clients, a successful entrepreneur who is getting into coaching)
Unfortunately, this is a common misc…
What "They" Aren't Telling You About Choosing Your Niche
How should you choose your niche? Do you just go with what you know best?
Or what you're most passionate about?
What if you want to help people with something but you don't have a lot of confidence i…
The #1 Mistake I Made In Growing My Audience
If you're overwhelmed by all of the different social media platforms that you can be using to grown your education business...
Then it's likely you're making the same BIG mistake I was (that slowed m…
How You Can Get A Clear Vision For Your Coaching Business Using "The Grid"
If you've struggled with procrastination, it can be caused by a lack of a clear vision.
Simply put, you can't see how you should roll out the products and programs in your coaching business.
You don'…
Are You Suffering From "Delegation Shame"?
It means judging other people for paying for something that "they could do themselves".
Many people are hesitant to buy back their time by investing in delegation (getting help) because they fear bei…
The Secret Behind Brendon Burchard's 9 Figure Education Empire (& How You Can Start Using It Today)
Brendon Burchard's secret lies not only in his high level of presence, enthusiasm, and energy...
The guy is also a strategic business genius who has a unique and powerful way of deciding what product…