The Expert Author Show
Want to turn your expertise into clients, credibility, and scalable income — using a book? This podcast shows you how.
Hosted by Brian Ellwood, founder of AuthorOS™, The Expert Author Show reveals the strategies behind books that don’t just get published… but actually grow your business.
Whether you’re a coach, consultant, or creator, you’ll learn how to:
– Write a niche-specific book that sells your offer
– Build an ecosystem behind your book (without relying on Amazon sales)
– Turn readers into clients, consistently
– Avoid the mistakes that keep most books from producing ROI
Each episode delivers tactical insights, real case studies, and the mindset shifts you need to become the go-to expert in your space — with a book that works harder than any business card ever could.
- Update frequency
- every 5 days
- Average duration
- 12 minutes
- Episodes
- 270
- Years Active
- 2020 - 2025
This is Your Greatest Coaching "Superpower"
If you're always listening to things outside of yourself, it becomes very hard to hear what's coming from inside.
Listen to this if you want the inner insights into how to grow your coaching business…
Should you write a book to grow your coaching business?
If you want to write a book to help grow your coaching business, in this episode I share the results after writing two books to help grow mine.
***************
Are you a coach looking to grow your bu…
How to Use Live Campaigns to Grow Your Coaching Business
Here's an important thing to bolt on to your marketing efforts in growing your coaching business - I learned this from Brendon Burchard & Dean Graziosi, two of my favorite mentors.
April 5, 2023 - Fr…
Being a Parent and Coach - The Truth About Balance
There's a lot of advice out there that says you gotta grind to build an online coaching business. I don't agree with this advice, and here's why...
April 5, 2023 - Free LIVE training on the 4 Step Co…
How to Create Your Unique Coaching Framework
To succeed as an online coach, you have to be able to help your clients get results easily.
To do this, you need to create frameworks they can follow to shortcut their path to success.
In this episod…
If You Can't Make This Commitment, Don't Even Start
In this episode I reveal the hard truth about what it really takes to build a successful online coaching business.
April 5, 2023 - Free LIVE training - The 4 Step Coaching Blueprint: What I Would Do …
A Challenge I've Been Having Personally
When trying to grow my coaching business, I usually look at the surface-level strategies I'm using and try to add or rearrange them in some way.
I realized recently that I've been missing something m…
Why Are the Gurus Suddenly Quitting High Ticket Coaching?
I've seen SIX different gurus quit the high ticket coaching industry within the last six months.
Some have quit all together, others claim to have switched their coaching business model entirely.
In …
One Hard Truth About Becoming an Online Coach
If you want to start an online coaching business, this episode is going to give you a fair warning on what you can expect.
Don't start your coaching business until you listen to this episode - it wil…
4 Steps to Getting Coaching Clients When You’re New
Most new coaches WAY overcomplicate the process of getting coaching clients.
When you're just starting out, there are only 4 STEPS you need to take to get your first paid coaching clients.
It's simpl…
This is What Coaches Really Want (Deep Down)
In this episode I talk about the real hidden motive behind all of the constant learning and strategy seeking we do as online coaches and consultants.
If you're trying to grow your coaching business b…
How to Know When to Quit and When to Keep Going
In this episode I share some lessons learned after reading "The Dip" by Seth Godin.
Join the 3 day 'Launch Your Coaching Business' Challenge here:
https://www.brianellwood.net/3daychallenge
Get a FRE…
How to Choose Your Ideal Coaching Client
In this episode we discuss the MOST important decision of all - choosing who you will serve.
Join us for the 3 Day "Launch Your Coaching Business Challenge" here:
How to Choose Your Ideal Coaching Niche
In this episode I answer the question "how do I choose my coaching niche?"
I have a unique perspective on this and I think my answer will set you up for longevity in your business.
If you want to joi…
Where I've Been For The Last 2 Years + What's Next?
In this episode I give you a quick life and business update + tell you where the podcast is headed.
Join the 3 Day Launch Your Coaching Business Challenge here:
How I Made Over 200K From Self Publishing 2 Books
Books can make you a lot of money. They can legitimize you and grow your business.
But, you don't make money from the books themselves. There's something else you MUST do if you want to make six fig…
How to Write a Page-turner Using the "Windshield Wiper" Method
In this video I share a stupid simple strategy that Brian Tracy has used to sell SIXTY bestselling books. This formula can be used to make sure your book is an absolute page turner.
Click here to be…
How To Easily Self Publish Your First Book On Amazon in 2022
One reason a lot of people never finish their book (or even start) is the fear of drowning in all the technical details.
How do you actually format the manuscript for Amazon?
How do you create a cov…
Only 3% of Writers Ever Finish Their Book. Here’s Why.
Out of every 100 people who start a book, only 3 actually finish it.
Here's the real reason that happens and what you can do to be part of the 3%.
Click here to be notified when the Coach to Author …
How To Become A Life Coach In 2022
If you are a life coach (or thinking about becoming one), then there's one big thing you aren't being told that will make or break your success.