The Expert Author Show
Want to turn your expertise into clients, credibility, and scalable income — using a book? This podcast shows you how.
Hosted by Brian Ellwood, founder of AuthorOS™, The Expert Author Show reveals the strategies behind books that don’t just get published… but actually grow your business.
Whether you’re a coach, consultant, or creator, you’ll learn how to:
– Write a niche-specific book that sells your offer
– Build an ecosystem behind your book (without relying on Amazon sales)
– Turn readers into clients, consistently
– Avoid the mistakes that keep most books from producing ROI
Each episode delivers tactical insights, real case studies, and the mindset shifts you need to become the go-to expert in your space — with a book that works harder than any business card ever could.
- Update frequency
- every 5 days
- Average duration
- 12 minutes
- Episodes
- 269
- Years Active
- 2020 - 2025
Avoid This Pitfall When Selling Through Your Personal Brand
Coaches, course creators, and personal brand builders keep making a rookie mistake when trying to sell their products.
This mistake will cause you to lose 90% of the sales you would otherwise make.
A…
How to Build a Credible Personal Brand — FAST
If you have (or want to start) a personal brand…
But you don’t feel like you have enough credibility...
If people aren’t taking you seriously…
If people don’t trust you enough to buy your products ye…
How to Get Clients in 2024 (what everyone gets wrong)
If you want to get more clients, but don’t know where to start…
If you’re trying 100 different things and nothing is working…
If you’re pitching people but they are saying NO…
These are all symptoms …
How to Build a Personal Brand That Actually Makes Money (5 Steps)
There are 5 key steps to making money as a personal brand or creator.
You’ve got to bolt these on in a specific order so you can make money from the attention you get.
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If you want …
From Grocery Clerk to Financial Freedom at 30 (My Story)
If you feel stuck in your career…
If you don’t see the path to making more money, doing something you enjoy…
If you’re secretly envious of entrepreneurs who seem to have all this money, freedom, and …
Everyone in the Creator Economy is Overwhelmed — Here’s Why.
If you are an overwhelmed creator…
Working on six different projects at once…
Reading 3 books and taking 2 coaching programs…
Never actually getting to the point where you’re making money and getting…
Here's What Every Beginner Coach Gets Wrong
If you're confused about what you have to do first so you can make money with your coaching or creator business, this episode will clear that up.
Get a FREE copy of my newest book Get Clients With a …
The Real Reason Your Coaching Business Isn't Working
If your coaching business or personal brand isn't making money like you want it to, it's probably because you're making the most common mistake of all.
This mistake has caused me to lose more money t…
The 2 Year Rule
In this episode we cover the biggest mistake I see would-be online coaches, course creators, and personal brand builders making.
Get a FREE copy of my book Get Clients With a Book here (just cover sh…
Don't Write a Book to Grow Your Personal Brand (Without This)
Growing your personal brand and getting coaching clients is the dream of many nowadays.
A lot of people want to write a book because they know it will increase their credibility and bring them client…
How to Write a Book Easier (8 Writing Tips from a Published Author)
Learning how to write a book is hard, especially if it's your first time.
After writing 3 books and applying writing advice from guys like Stephen King, I've discovered 8 writing tips that will make…
The Key to a "Pivot Proof" Business: Your Personal Brand
Business pivots are great for your happiness, and deadly for your bank account.
There's only one way to end pivoting for good (while still getting to do what you want).
Starting a personal brand is q…
The Most Important Thing to Do Before You Die.
This might be the most important thing you can do — before it's too late.
This podcast was originally a YouTube video, you can watch that video here: https://youtu.be/oQUP2IwwxCs
Written versio…
Quit Your 9-5 & Join the Creator Economy (Step by Step Guide)
If you hate your job and want to do something meaningful and profitable, the creator economy is the best opportunity you have right now
(and it's going to get harder to capitalize on every day you w…
The One Part of Your Business That Must Have a Niche
Figuring out your niche is one of the most challenging decisions for coaches and creators. It turns out, we've been overcomplicating it.
There's only one part of your business that must have a niche.
…
The Only Type of Content That Will Attract Your Dream Audience
If you want to guarantee that you attract the right people to you—so you can sell more stuff and make a bigger impact, you must lead with this one type of content.
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Join 3,000+ subscrib…
How to Get Out of a Rut & Start Making Money in Your Coaching Business Fast — Pt. 3
If you want to make more money in your coaching business and you are working hard but not seeing anything to show for it...
This series is for you. Over 3 episodes, I share the 3 "pillars" that must …
How to Get Out of a Rut & Start Making Money in Your Coaching Business Fast — Pt. 2
If you want to make more money in your coaching business and you are working hard but not seeing anything to show for it...
This series is for you. Over 3 episodes, I share the 3 "pillars" that must …
How to Get Out of a Rut & Start Making Money in Your Coaching Business Fast — Pt. 1
If you want to make more money in your coaching business and you are working hard but not seeing anything to show for it...
This series is for you. Over 3 episodes, I share the 3 "pillars" that must …