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The Expert Author Show - Podcast

The Expert Author Show

Want to turn your expertise into clients, credibility, and scalable income — using a book? This podcast shows you how.

Hosted by Brian Ellwood, founder of AuthorOS™, The Expert Author Show reveals the strategies behind books that don’t just get published… but actually grow your business.

Whether you’re a coach, consultant, or creator, you’ll learn how to:
– Write a niche-specific book that sells your offer
– Build an ecosystem behind your book (without relying on Amazon sales)
– Turn readers into clients, consistently
– Avoid the mistakes that keep most books from producing ROI

Each episode delivers tactical insights, real case studies, and the mindset shifts you need to become the go-to expert in your space — with a book that works harder than any business card ever could.

Entrepreneurship Business Education How To Coaching Marketing
Update frequency
every 5 days
Average duration
12 minutes
Episodes
269
Years Active
2020 - 2025
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What Donald Trump Can Teach Us About Writing Books

What Donald Trump Can Teach Us About Writing Books

Donald Trump does something no other political candidate does - and it's part of the reason he won the election.

We can use this to make our books so much better so they bring us clients for our coac…

00:03:25  |   Fri 23 Jun 2023
97% of Writers Never Publish Their Book Because of This

97% of Writers Never Publish Their Book Because of This

If you're a coach who wants to publish a book to grow your business, don't make this HUGE mistake that most writers make.

If you do, you have a 97% chance of never even publishing it. 

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00:07:25  |   Thu 22 Jun 2023
Is it Possible to Balance Parenting & Your Coaching Biz?

Is it Possible to Balance Parenting & Your Coaching Biz?

It's not easy to grow your coaching business when you are also trying to be a present, loving parent. Here's a few things that are working for me.

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Are you a coach looking to grow your …

00:10:09  |   Wed 21 Jun 2023
Are You Qualified to Write a Book Yet?

Are You Qualified to Write a Book Yet?

Coaches and consultants - who are amazing at what they do - often still aren't sure if they are qualified or ready to write a book that will grow their coaching business.

It comes down to TWO criteri…

00:04:09  |   Mon 19 Jun 2023
Niching Down In Your Coaching Business Doesn't Mean You Can't Do Other Stuff

Niching Down In Your Coaching Business Doesn't Mean You Can't Do Other Stuff

Here's how to think about the difference between your niched down coaching business offer versus ALL that other stuff you wanna do :)

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Are you a coach looking to grow your business by p…

00:06:16  |   Sun 18 Jun 2023
The Importance of a CLEAR Customer Journey

The Importance of a CLEAR Customer Journey

I follow a coach who is great at letting people know all the "ways to work with her".

She inspired me to make my customer journey more clear so that I can get coaching clients with a lot more ease.

*…

00:05:55  |   Sat 17 Jun 2023
Want to be a successful coach? You can't be a pushover.

Want to be a successful coach? You can't be a pushover.

This is a lesson that took me years to learn. When I did, it made everything a lot easier and more fun, and I got clients without pushing.

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Are you a coach looking to grow your business…

00:08:35  |   Fri 16 Jun 2023
This Big Mistake Caused My Coaching Program to FAIL

This Big Mistake Caused My Coaching Program to FAIL

I recently made a big mistake in my coaching business that caused my program to BOMB.

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Are you a coach looking to grow your business by publishing a BOOK? 

I've written two books that h…

00:07:25  |   Thu 15 Jun 2023
This is What Sets All My Successful Clients Apart

This is What Sets All My Successful Clients Apart

If you want to grow your coaching business, it's worth slowing down and taking them time to figure out what makes you unique.

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Are you a coach looking to grow your business by publishin…

00:04:47  |   Wed 14 Jun 2023
If You're a New Coach, This is What to do FIRST

If You're a New Coach, This is What to do FIRST

When I was a new coach I had no idea what to do - or in what order - and I ended up spending a lot of time spinning my wheels.

This is what to do if you want to grow an online coaching business and y…

00:06:34  |   Tue 13 Jun 2023
What You Can Learn From Local Businesses (about coaching success)

What You Can Learn From Local Businesses (about coaching success)

Local businesses often have a BIG advantage over online coaches - at least those who are uninformed about how to do it right.

If you want to sell your coaching package with a lot more ease - tune in.

00:07:57  |   Mon 12 Jun 2023
What I Learned From Hal Elrod About Succeeding as an Author

What I Learned From Hal Elrod About Succeeding as an Author

Hal Elrod - the author of The Miracle Morning - has sold millions of books.

I just attended a seminar where he shared something I never expected, that taught me to look at writing books in a whole ne…

00:04:53  |   Sun 11 Jun 2023
The Biggest Thing I Learned From Spending 3 Days at Clickfunnels

The Biggest Thing I Learned From Spending 3 Days at Clickfunnels

I got to spend 3 days with Russell Brunson at the Clickfunnels offce and learned a TON about growing my coaching business.

But one takeaway really stays with me today, and I always remind myself of i…

00:11:18  |   Sat 10 Jun 2023
The Relationship Between Your Book and Your Backend Coaching Program

The Relationship Between Your Book and Your Backend Coaching Program

The book and the backend work as a team to grow your coaching business.

This is a deeper explanation of how the two feed off of each other and some new insights I've had around that relationship.

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00:05:54  |   Fri 09 Jun 2023
This Guy Went From 300K/mo to 600K/mo by Adding a Book

This Guy Went From 300K/mo to 600K/mo by Adding a Book

This is the POWER of writing a book to grow your coaching business. It simply makes everything better.

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Are you a coach looking to grow your business by publishing a BOOK? 

I've wri…

00:03:35  |   Thu 08 Jun 2023
The Best Way To Make Your Book Idea Unique

The Best Way To Make Your Book Idea Unique

Writing a book to grow your coaching business might not work, unless your book concept is unique enough to stand out.

Here's my favorite way to make it unique.

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Are you a coach looking …

00:06:58  |   Wed 07 Jun 2023
Create FRAMEWORKS To Teach Your Stuff More Effectively

Create FRAMEWORKS To Teach Your Stuff More Effectively

When you learn this skill it will help you sell your coaching programs much easier.

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Are you a coach looking to grow your business by publishing a BOOK? 

I've done this twice now and ca…

00:07:22  |   Tue 06 Jun 2023
Put Your Offer on Steroids with a Tangible Outcome

Put Your Offer on Steroids with a Tangible Outcome

I want this for you - it makes growing your coaching business WAY easier.

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Are you a coach looking to grow your business by publishing a BOOK? 

I've done this twice now and can say that…

00:07:32  |   Mon 05 Jun 2023
The Best Piece of Hardware Any Writer Can Invest In

The Best Piece of Hardware Any Writer Can Invest In

Writing a book to grow your coaching business is a lot of work - make an investment here and your hands will thank you.

 

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Are you a coach looking to grow your business by publishing a …

00:03:54  |   Sun 04 Jun 2023
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