The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies

This is a great story. It's one that get-rich-quick dreams are made of ... or is it? You decide!

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Are you interested in becoming the published author of a powerful book…

Have you ever bought a product sight unseen, just because you fell in love with the way it was described to you in an ad?

If you've read my book The Client Stampede, you'll know I do that a lot (LOL)…

If you find running advertisements for your business overwhelming, or get disappointing results then you need to listen to this episode before you buy advertising ever again. It will help you to stop…

There are so many trends bearing down on us in the post-pandemic world, but this one - dubbed as the "Experience Economy" is an opportunity for your business to stand out as never before.  Have a qui…

There are so many incredible apps to help you do things smarter and more efficiently in your business.  We're kind of tech-obsessed in our marketing agency and keep our fingers on the pulse of the be…

Step 1 of the Client Stampede Formula starts with the age-old question of laser-focusing your marketing efforts onto The Who of who you're selling to. This can feel counter-intuitive but in todays ov…

One of the most powerful strategies you can use to grow a business - is to swipe what's working in a totally different industry, and start using it in your own.  That's how Ray Croc got his idea to s…

Guess what the selfie culture has gone and done? It's made us ego-centric maniacs like never before. In truth, great advertising has never been about a company. It's always been about the buyer.  Tod…

This might sound as exciting as watching paint dry but if you don't know your marketing baseline then, it's about trying the same as driving at night blind folded.  Ok it's not quite that bad, but yo…

This episode showcases one of my favorite businesses from a marketing perspective. They might be selling one of the most boring products on the planet, in a market where margins are razor-thin and th…

What happens when a new company enters the scene and they have no real marketing strategy and certainly no marketing plan - but they need customers NOW.
The default marketing position relied on by so …

The first chapter of The Client Stampede book is called "Hello Hare" - which basically says this: Aesop got the story of the hare and the tortoise all wrong. The tortoise may have won back in the goo…

Some of the best ideas to grow your business, come from watching other successful businesses grow theirs.  It doesn't matter what industry your business is in - your most profitable ideas can come fr…

I know that given the choice between working on your company's marketing versus going to see the dentist too get a root canal, most folks would be evenly split between the two. In my experience most …

Back when I was new to marketing and running my own agency, I used to believe that if enough people knew about how awesome a product really is - then it would be a massive hit.

Now while there is an e…

How do you decide if something is worth the price being asked? By assessing it's VALUE.  The assessment of value is entirely subjective - that new Golf Driver you bought for  $4500 isn't  worth $35 t…

Did you ever watch that old chick flick called "Under the Tuscan Sun?"  

Italy is one of my favorite countries to visit, but that's not the reason I liked this movie. Actually I don't remember anythin…

Have you ever dropped the price on a product or service - not a little, but a lot - to make some quick sales? If you have, you're certainly not alone, but it does mean that your current marketing is …

One of the easiest ways to make your company go viral - is to do something that makes people laugh - and want to share with others.  One of the easiest ways to do this is by taking the humble on-hold…

I'm just going to come out and say it - for most people tracking marketing results can feel about as exciting as watching paint dry. People either feel completely overwhelmed at the idea of doing thi…