The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
Congrats, you’re here. There are very few humans on earth who are as persistent, bullheaded and frankly talented enough to do what you’ve done.
You're a black sheep, an unconventional thinker who heads left while the masses flock right. You're in the 1%. Thank goodness for you. You also know you've barely scratched the surface of your company's true revenue potential and you're looking for proven strategies to take the business to the next level via the shortest, most effective route.
Welcome. You’re in the right place.
Get ready to think big with business transformation strategies to help you dominate your market, disrupt your industry, and leave your competitors scratching their heads wondering how the heck you did it.
Yes, this is a marketing podcast —but it's much more than that. It's all about strategy first, guiding you to carve out an unbeatable market position, amplify results, reinvent your offerings, and take your business further, faster.
Discover my insider secrets of next-level business growth, branding, lead generation, sales, thought leadership, product innovation, premium pricing, and marketing to the ultra-affluent—and much more.
Each episode is delivered in a hybrid American-New Zealand accent, usually bite-sized (most are 5 minutes unless it's an interview inwhich case that time limit goes out the window ), sometimes funny and always thought provoking. Based on the book The Client Stampede (by Julie Guest).
- Update frequency
- every 5 days
- Average duration
- 6 minutes
- Episodes
- 182
- Years Active
- 2021 - 2025
How Lemonade Made Insurance Cool
Insurance—boring, frustrating, and full of red tape, right?
Not anymore.
In this episode, we dive into how Lemonade turned the insurance industry on its head, ditching the archaic rule book and creat…
AI and the Sales Revolution
What if your sales team didn’t have to chase leads but only closed pre-qualified deals?
This episode explores how AI is transforming sales by turning marketing into your greatest asset. Learn about t…
The Art of Exclusivity
What do Hermès, Rolls-Royce, and AmEx have in common?
Exclusivity.
In this episode, we uncover the art of making your brand irresistible to affluent buyers through scarcity, experience, and gatekeepi…
The Five Warning Signs It’s Time for a Brand Transformation
When was the last time your brand had a refresh?
If it’s blending in, plateauing in sales, or failing to attract the right clients, this episode is for you. Learn how to reposition your brand to reig…
Cracking the Code on Attracting More Affluent Buyers to Your Brand
Affluent buyers don’t just buy products—they buy into legacies.
Discover how to build a power brand that radiates trust, exclusivity, and aspiration. With real-world examples and private client insig…
How to Get Super Bowl-Level Buzz Without the $7 Million Price Tag
Think you need millions for a blockbuster ad campaign? Think again.
From emotional storytelling to guerrilla marketing genius, this episode breaks down how to create buzz-worthy campaigns that delive…
A Little Known Secret of Marketing to the Affluent
What’s the difference between selling a product and creating a luxury experience?
Perception.
Join us as we uncover how to reposition your brand, elevate client experiences, and command premium prici…
3 Smart Pricing Strategies to Win More Clients Without Discounting
Are you leaving money on the table?
This episode reveals three powerful pricing strategies to maximize profits and attract more clients. From "true value" pricing to micro-strategies that break buyer…
Hello Hare: Why Disruption Is Your Fast Track to Success
Discover why being a hare in business—fast, bold, and innovative—is your secret weapon. In this episode, we explore how to stand out, disrupt the market, and turn incremental growth into exponential …
#153 How to Double Your Referral Rate (The Happy Customer Factory)
How can you double your referral rate and turn happy clients into loyal ambassadors for your brand? In this episode, we break down innovative strategies to ramp up referrals—from offering tangible re…
#152 What's Your Brand Worth (and How to Value It)
Ever wondered why some brands command attention and higher prices, even when their products aren't much different from the competition? It all comes down to brand value—your business’s hidden superpo…
#151 Don’t Make the Snoop Dogg’s $81 Million Viral Marketing Mistake
What happens when a brand gets millions of social media hits but fails to make a single sale? This episode dives into the infamous Snoop Dogg x Solo Stove campaign that went viral for all the wrong r…
#150 3 Ways to Take Your Social Media Strategy Next Level
Has your social media engagement hit a slump? It might be time to shift gears. This episode reveals three cutting-edge strategies to take your brand’s social presence to the next level in 2024. From …
#149 3 Ways To Help People Realize You're a Genius at What You Do
Do your prospects truly understand the value you bring, or are they left guessing? In this episode, we discuss three powerful ways to communicate your expertise without saying “we’re the best.” Learn…
#148 How to Use Story Selling to Raise Prices (A Story from my Italian Vacation)
Ever been captivated by a story so compelling you just had to buy the product? Let me introduce you to Mr. Umberto, an Italian leather artisan with a knack for storytelling that transformed his small…
#147 Should you be using People or AI influencers to grow sales and leads?
In this episode, we tackle a modern marketing dilemma: should your business lean on real human influencers or dive into the world of AI-generated, virtual influencers? With influencer marketing boomi…
#146 A Secret of Selling Big Ticket Items
Ever wondered how to make selling high-ticket items feel genuine while giving clients the confidence they need to invest? In this episode, we explore using well-placed incentives—or “premiums”—to rei…
#145 Why You Need to "Guinness Beer" Your Brand
In this episode, I dive into the art of "Guinness-ing" your brand—taking that classic appeal and mixing it with modern marketing to keep your edge in a crowded market. Guinness, with its 264-year leg…
#144 Do This to Predict Your Company's Success
Are you a tortoise or a hare (we hope hare)! In this episode, we dissect the well-known tale of the tortoise and the hare, with a surprising twist that holds the key to unlocking your company's poten…
#143 The Horse, the Acorn & How to Simplify Marketing for Better Results
Has your company's marketing and methods of lead generation got so complicated that it makes your head spin? Most companies make the mistake of adding, adding, adding to their market (let's do TikTo…