Congrats, you’re here. There are very few humans on earth who are as persistent, bullheaded and frankly talented enough to do what you’ve done.
You're a black sheep, an unconventional thinker who heads left while the masses flock right. You're in the 1%. Thank goodness for you. You also know you've barely scratched the surface of your company's true revenue potential and you're looking for proven strategies to take the business to the next level via the shortest, most effective route.
Welcome. You’re in the right place.
Get ready to think big with business transformation strategies to help you dominate your market, disrupt your industry, and leave your competitors scratching their heads wondering how the heck you did it.
Yes, this is a marketing podcast —but it's much more than that. It's all about strategy first, guiding you to carve out an unbeatable market position, amplify results, reinvent your offerings, and take your business further, faster.
Discover my insider secrets of next-level business growth, branding, lead generation, sales, thought leadership, product innovation, premium pricing, and marketing to the ultra-affluent—and much more.
Each episode is delivered in a hybrid American-New Zealand accent, usually bite-sized (most are 5 minutes unless it's an interview inwhich case that time limit goes out the window ), sometimes funny and always thought provoking. Based on the book The Client Stampede (by Julie Guest).
Sometimes the most powerful business lessons are the most simple.
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Are you interested in becoming the published author of a powerful book to help you attract more ideal…
Whether your company is working under the same roof, from multi-office locations, or from home, building high-performance teams remotely is one of the most valuable skillsets any CEO can have. Here …
The first time I ever drove a Ferrari was on the german autobahn. Not a bad place to take one for a spin! I was at a business conference in Frankfort and one of the CEOs in attendance heard that I lo…
The rules of branding are the same - whether they apply to a luxury, legacy brand like Tiffany's that has been around for hundreds of years - or to a new, fledgling brand that might not have achieved…
Need more clients? Need new marketing ideas? Try any of these eighteen to help with your lead generation.
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Are you interested in becoming the published author of a powe…
Whether you love social media, or you'd prefer to have root canal instead - the way your company is using social media likely needs to be sharpened. And quite likely completely changed. This episod…
Building a successful business is a perilous journey for the chosen few. It takes a special alchemy of madness, genius and bull-headed stubborness. Bravo to you! When the going gets tough, it helps t…
Great marketing is as simple – and as difficult – as making people want what you sell. At the heart of this transaction is the element of desire. That’s what great marketing does – it makes people de…
Ever thought of authoring a book? Most CEOs and Entrepreneurs have, but aren't sure how to execute or are afraid of the time commitment. Forget those excuses, if you can spare an hour of your time, t…
Did you know that every marketing dollar you invest in your business can be divided into two categories - it's either "marketing gas" - meaning you blow through it, like a tank of gas, and once it's …
At last count, there are over thirty different kinds of video you can use to attract more clients. Many of them are not effective. These five kinds of videos certainly are. Maybe you're already using…
Have you ever read the "Art of War?" It's one of the most powerful books about strategy - as applicable to the battleground of running a thriving business as it is to conquering countries.
Ready to s…
This episode details some of the biggest mistakes when it comes to writing an advertisement. Did you know that the word "copywriting" has absolutely nothing to do with copyright and everything with …
Would you buy a Rolex watch for $50? Would you appreciate it as much as having a Rolex that cost $5,000? Most people definitely would not. This episode will help you understand some more pricing fund…
Having problems with your sales numbers? Missing revenue targets? This episode will help you get things back on track.
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Selling to the affluent and ultra-affluent is the holy grail of any business. Affluent clients, once won are usually the most loyal and the most profitable and refer the most. But it takes a complete…
if your business relies on digital marketing to attract new clients, or if you're thinking of expanding your company's digital marketing footprint and rebranding, adding new digital platforms, or inc…
If your business is competing in a cut-throat industry dominated by a few big players, this week's David vs Goliath story will inspire you. Discover how a few near-sighted college kids took on a mult…
How can the combination of perhaps the most simple ingredients of pasta and cheese be combined together to turn a three dollar dish into one that costs a hundred and seventy dollars? This episode sh…