The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
Congrats, you’re here. There are very few humans on earth who are as persistent, bullheaded and frankly talented enough to do what you’ve done.
You're a black sheep, an unconventional thinker who heads left while the masses flock right. You're in the 1%. Thank goodness for you. You also know you've barely scratched the surface of your company's true revenue potential and you're looking for proven strategies to take the business to the next level via the shortest, most effective route.
Welcome. You’re in the right place.
Get ready to think big with business transformation strategies to help you dominate your market, disrupt your industry, and leave your competitors scratching their heads wondering how the heck you did it.
Yes, this is a marketing podcast —but it's much more than that. It's all about strategy first, guiding you to carve out an unbeatable market position, amplify results, reinvent your offerings, and take your business further, faster.
Discover my insider secrets of next-level business growth, branding, lead generation, sales, thought leadership, product innovation, premium pricing, and marketing to the ultra-affluent—and much more.
Each episode is delivered in a hybrid American-New Zealand accent, usually bite-sized (most are 5 minutes unless it's an interview inwhich case that time limit goes out the window ), sometimes funny and always thought provoking. Based on the book The Client Stampede (by Julie Guest).
- Update frequency
- every 5 days
- Average duration
- 6 minutes
- Episodes
- 182
- Years Active
- 2021 - 2025
#22 Not Always About The Slam Dunk, Marketing Is About The Pivot
Have you racked up your fair share of marketing failures? Good. That means you're testing and innovating and always on the hunt for better response rates. With every campaign that's flopped, there's…
#21 Don't Make Shaquille O'Neal's Multi-Million Dollar Marketing Mistake
Yep Shaq is one of the best basketball players of all time (and one of my favorite Lakers). But he's also an uber-savvy businessman and entrepreneur who has made far more money post his professional …
#20 SALE!!! Why This Could Be The WORST Strategy For Your Business
Is your business relying on offering discounts to get new business? Uh-oh, be very careful - you're on a slippery slope. There's a reason why the word "sale" is a four-letter word ...!
GET MORE MARK…
#19 Don't Hire a Marketing Agency And Make These Simple (Expensive) Mistakes
We know hiring the right marketing agency can be one of the most important decisions you'll ever make in your business. Afterall - when it get it right you'll have a strategic partner in your corner…
#18 How To Write An Ad That Converts Like Crazy
Back for an encore (ahem). Discover some of the inside secrets to what really makes people buy - and why soooooooooo many ads miss the mark. Whether your business is huge or fledgling sized, you'll g…
#17 Oops Are You Doing Tactic Marketing?
Feeling frustrated with your marketing results? Does it sometimes feel like you're throwing your marketing budget down a big black hole and you're not sure why more people aren't buying? This episode…
#16 A Brilliant Beer Strategy For Beer (And Ocean) Lovers
Sometimes the most Irresistible Messaging - Step 2 of the Client Stampede Formula, has to come about through innovation. In this case it was one company's extreme (and brilliant) innovation that has …
#15 Piggybacking on Other Businesses - How To Make Co-marketing Work For You
Ever opened a box from Amazon only to have an offer to a Wine Club fall out? Or a subscription offer to a grocery home delivery service? That's co-marketing at work - where two businesses cooperate t…
#14 Lessons From The Greatest Salesman In The World
This is one of my favorite podcast episodes to date - it's a little longer than usual, but you'll understand very quickly why. This episode tells the story of the Greatest Salesman in the World and b…
#13 How To Write An Ad That Converts Like Crazy
Copywriting - the power of words to persuade a person to take a course of action, is one heck of a superpower for any business owner to have. Writing a high converting ad is equal parts buyer psychol…
#12 The $3.5 Million Dollar Violin and Your Company's "Packaging". It's a Game Changer.
This, perhaps, is one of the most valuable lessons on branding you'll ever discover. In this episode you'll hear the story of a social experiment conducted by one of the world's finest violin players…
#11 What To Do When People Aren't Buying
If your sales have been sluggish, you've been missing your revenue targets or you're suffering through a "slow period" - this podcast episode will help you breakthrough.
GET MORE MARKETING & SALES TOO…
#10 Productivity Tips To Conquer Morning Dread
How do I get more work done in 1 day than most people achieve in 2 weeks? Here's how
GET MORE MARKETING & SALES TOOLS:
Are you interested in becoming the published author of a powerful book to help yo…
#9 Walk in Your Client's Moccasins
It's so very easy for us as business owners to assume that we know what our target market wants. Most of us make decisions based on our own preferences - and not their's- for example have you ever sa…
#8 Why Digital Marketing Is Not Enough
I love digital marketing as much as the next marketing agency, BUT it's a double-edged sword and if you're only using digital marketing to attract new leads you are leaving a LOT of money on the tabl…
#7 How to Repel Customers
Yesterday I was at a store that had a sign on it that said "All our customers bring happiness - some by coming and others by going." But the trick is to ensure that the problem ones never make it in…
#6 Surprising Grocery Store Lessons For Your Business
There are amazing lessons in marketing all around us. Whenever you see a successful business, no matter what industry - it's extremely worthwhile to dissect what's made them so successful and to see …
#5 How to Avoid Marketing Overwhelm
Marketing your business is kind of like an iceberg - no matter what you're doing (the tip), there's always a massive amount that you're not doing (the rest of the 'berg). So how do you know what kind…
#4 The Three Biggest Marketing Mistakes You're Probably Making
Feeling frustrated that your marketing isn't working the way you hoped it would? Chances are better than average that you're making one (or maybe all three) of these simple marketing mistakes. The go…
#3 Think Like The Fish (A Client Stampede Secret)
It's crazy to me how many businesses - large and small just blow through massive amounts of marketing spend because they don't understand this one simple premise - upon which ALL successful marketing…