The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
Congrats, you’re here. There are very few humans on earth who are as persistent, bullheaded and frankly talented enough to do what you’ve done.
You're a black sheep, an unconventional thinker who heads left while the masses flock right. You're in the 1%. Thank goodness for you. You also know you've barely scratched the surface of your company's true revenue potential and you're looking for proven strategies to take the business to the next level via the shortest, most effective route.
Welcome. You’re in the right place.
Get ready to think big with business transformation strategies to help you dominate your market, disrupt your industry, and leave your competitors scratching their heads wondering how the heck you did it.
Yes, this is a marketing podcast —but it's much more than that. It's all about strategy first, guiding you to carve out an unbeatable market position, amplify results, reinvent your offerings, and take your business further, faster.
Discover my insider secrets of next-level business growth, branding, lead generation, sales, thought leadership, product innovation, premium pricing, and marketing to the ultra-affluent—and much more.
Each episode is delivered in a hybrid American-New Zealand accent, usually bite-sized (most are 5 minutes unless it's an interview inwhich case that time limit goes out the window ), sometimes funny and always thought provoking. Based on the book The Client Stampede (by Julie Guest).
- Update frequency
- every 5 days
- Average duration
- 6 minutes
- Episodes
- 182
- Years Active
- 2021 - 2025
#62 A Luxury Laundromat Strategy To Swipe For Your Business
Do you think laundry is exciting? I sure didn't - that is until I came across this company in NYC that serves the top of the market. They have found a really simple but very effective way to make la…
#61 How To Talk To Women In Your Marketing
Do you remember that popular book from about 10 years ago with the cringe-worthy title "Men Are From Mars, Women are from Venus?"
Well, when it comes to buying behavior and emotional triggers, the wa…
#60 The One Word That Doubled The Revenue Of A Major Company Overnight
Ahhh copywriting - the science and art of using words to persuade. It's a learned skill (not a gift or special talent), but once you know some key principles you can immediately start reaping the rew…
#59 How Do You Know If You've Got A Really Good Idea?
Ahh great ideas - they can descend upon us like tidal waves sometimes. But how do you know if you've got a REALLY good idea - you know that one idea in a million that could put you on the map in a RE…
#58 Why Aren't You Getting More Customers? Here's Why - And A Fix
One of the hardest things to do as a business owner - is to act as your own consultant and see where the issues (and opportunities) lie within your own business. Just so you know it's not just you! …
#57 Why Marketing Budgets Are BS - Here's What's Better
Yep I know the number one most frequently asked question is "what should my marketing budget be," but the fact that you're asking that question means you're looking at things through the wrong end o…
#56 Why TikTok Is The New Advertising Frontier
With Facebook's ad share plummeting, and Google's ad network costing higher than ever for impressions and clicks, TikTok is proving to be the new platform of choice - but NOT to attract the attentio…
#55 What Fashion Mogul Kenneth Cole Can Teach Us About Perseverance
Do you have anything designed by Kenneth Cole in your wardrobe? A pair of shoes, a leather satchel, or a t-shirt with some kind of fashion-forward statement emblazoned on it? Now a global empire, Ken…
#54 How You Deal With Failure Will Determine Your Success
These harsh words were said to me by my first marketing mentor when I was just starting out. They stung like crazy, but of course, he was right. I have since decided that the word failure should be …
#53 A Simple Strategy To Land Your Very Best Buyers
As you no doubt already know from difficult past experience, not all your customers are created "equal". By that I mean some customers are an absolute joy to work with, while others turn your hair gr…
#52 How The Client Stampede Formula Saved Me
Have you ever been in a difficult situation where you feel like you've been backed into a corner, and you've got no choice but to give it everything you've got? Where failure just can't be an option?…
#51 The 9 Words That Created a Billion-Dollar Empire
How is it possible that having just the right combination of words to promote your business can make such a MEGA difference? Creating an Irresistible Marketing Message is step 2 of the Client Stamped…
#50 How To Tell If You're An Entrepreneur - Or Not
I heard a joke once that went something like this:
Question: "How do you know if someone is an entrepreneur?"
Answer: "Don't worry they'll tell you!"
Ok, one more joke, this time it's a bit better ..
A…
#49 How to Sell a $19 Shirt For $189
The power of copywriting to create value using just the right combination of words, is a superpower great advertisers have been tapping into for well over 100 years. Whether you're selling online, or…
#48 The Best Little Restaurant You'll Never Eat At
Would you eat at a restaurant that had a poor healthcare rating? I did and the place was still jam-packed ... here's what they were doing right, and why eating there was well worth the risk. ..
GET MO…
#47 A Marketing Secret From Warren Buffet
The Oracle of Omaha is perhaps one of the savviest marketers under the sun. But possibly not in the way you might think. Did you know that marketing sits as one of the most central decisions for ever…
#46 Six Smart Ways To Use LinkedIN To Empower Your Brand
If your business is focused on selling business to business (B2B) then using LinkedIn is a no-brainer to help expand your company's brand reach, connect with prospective buyers and start building a r…
#45 Three Marketing Fixes To Get Your Revenue Back On Track
As none of us knew the wrecking ball the pandemic would be to the global economy, (especially small businesses) - don't worry if your revenue numbers aren't where they should be. Here are some tips t…
#44 The Secret To Selling Without Selling
There's nothing worse than that feeling of being pressured into buying something. The days of hard-selling are well and truly over (thank goodness), but equally, you're in business to make money so m…
#43 How To Create Viral Videos Worth Sharing
Ready for your company to go viral? One of the smartest things you can do is create a series of videos that captures the personality of your business and makes people laugh. As you know, boring adve…