The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
Congrats, you’re here. There are very few humans on earth who are as persistent, bullheaded and frankly talented enough to do what you’ve done.
You're a black sheep, an unconventional thinker who heads left while the masses flock right. You're in the 1%. Thank goodness for you. You also know you've barely scratched the surface of your company's true revenue potential and you're looking for proven strategies to take the business to the next level via the shortest, most effective route.
Welcome. You’re in the right place.
Get ready to think big with business transformation strategies to help you dominate your market, disrupt your industry, and leave your competitors scratching their heads wondering how the heck you did it.
Yes, this is a marketing podcast —but it's much more than that. It's all about strategy first, guiding you to carve out an unbeatable market position, amplify results, reinvent your offerings, and take your business further, faster.
Discover my insider secrets of next-level business growth, branding, lead generation, sales, thought leadership, product innovation, premium pricing, and marketing to the ultra-affluent—and much more.
Each episode is delivered in a hybrid American-New Zealand accent, usually bite-sized (most are 5 minutes unless it's an interview inwhich case that time limit goes out the window ), sometimes funny and always thought provoking. Based on the book The Client Stampede (by Julie Guest).
- Update frequency
- every 5 days
- Average duration
- 6 minutes
- Episodes
- 182
- Years Active
- 2021 - 2025
#42 How To Fix A Marketing Leaky Bucket And Immediately Improve ROI
Every business I have ever worked with (including my own sometimes) have had a leaky marketing bucket. What's a leaky bucket? It's a gap or shortcoming in your marketing engine that reduces your comp…
#41 You're SO Much Better Than Your Competitors. It's Time More People Realized ...
You know how amazing your business is - and you know what you do better than your competitors. Isn't it frustrating when you see a company thriving that you know isn't half as good as you are?
If any…
#40 Key Branding Lessons Learned From The Breakfast Of Champions
How do you build an enduring brand that can survive two world wars, the great depression, and today's fickle consumer who may have a gluten aversion and is spoiled for choice? We can all learn a lot …
#39 How To Grow Your Business Using The 1% Rule
This strategy worked for the British cycling team, taking them out of obscurity and enabling them to win a gold medal. And it can work for your business too.
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Are yo…
#38 I Hope You're Not Doing Frankenstein Marketing
Remember the guy with green skin and a pudding bowl haircut who was created out of an assortment of odds and ends? Well, that's how many companies choose to market themselves (or allow themselves to …
#37 I Don't Think You're Charging Enough
When I finished recording this episode in the recording studio, my sound engineer said to me "Argh everything you said in this was all about me!"
Actually, this episode is all about you and your pric…
#36 How a Painted Moose Can Help You In Your Marketing (Seriously!)
I know it sounds weird ... a moose... that's painted. How can this possibly help you with your marketing? Well, it sure got my attention ... which led to a sale. Marketing inspiration is everywhere!
…
#35 The Scientifically Proven Formula For Writing Headlines That Convert
Other you're composing an email to a VIP or crafting an ad campaign to launch your newest product, your headline is the most powerful piece of advertising real estate there is. Fortunately there are…
#34 The Art Of The Upsell - Would You Like Insurance With That?
In any 24 hour period, you're likely being offered at least 2-4 different upsells and you might not even realize it. Upsells can be a powerful way to add value to your customers and increase the siz…
#33 Yes You Can (She Did The Impossible)
This episode doesn't have a lot to do with marketing but everything about expanding your mindset about what's possible. It's based on some excellent advice from a military-trained swim coach who told…
#32 A Client Stampede Secret: Blur The Lines Of The Market You're In
Defining who your ideal buyer is, is part of Step 1 of the Client Stampede Formula and the best place to start if you're looking to attract more clients. However, this is an advanced Client Stampede …
#31 The Wealth Management Company Specializing in Millionaires (How To Specialize Not Generalize)
This is a good case study on why you need to reposition your business to dominate certain target markets, instead of trying to be all things to all people. In this episode I discuss how we helped th…
#30 Need More Clients? Let's Do A Consult On This
There are OH SO MANY ways to attract new clients to your business. Let's do a consult on this and clear the fog.
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Are you interested in becoming the published author of…
#29 The Five Warning Signs It's Time To Rebrand Your Business
How do you REALLY know when it's time to rebrand your business? How do you know that you aren't just wasting your money to give your company a more modern "makeover?"
Listen to this episode and find o…
#28 How To Create Customers For Life Using The Ritz-Carlton "Big Fish" Strategy
In a world that's plagued by mediocre four and supposedly five-star hotels , the Ritz-Carlton has grown to become one of the world's most iconic and enduring luxury brands.
Their incredibly loyal cus…
#27 You're An Entrepreneur? Welcome To A Treacherous Journey For The Chosen Few (With Massive Rewards)
Being an entrepreneur - a real entrepreneur that is, is not for everyone. Yes it sure seems like calling yourself an entrepreneur is the default response given when someone isn't sure what they wan…
#26 The Unbearably High Price Of FREE
There's a reason why the word "free" is a four-letter word - at least in your business. It's probably the most over-used word ever and, if you don't have the right marketing strategy sitting underne…
#25 The $100 Million Dollar Property That Got 16 Offers in 3 Weeks
The real estate industry is one of the most antiquated, and for me personally one of the most frustrating industries there is. Most real estate agents run around grabbing every listing they can, thr…
#24 Saving a Luxury Hotel in Peril
Whether you're selling software, plastic surgery, consulting services or... luxury hotel accommodation, the principles of successful marketing have not changed for the last 100 years. Yes the way we …
#23 The Disaster Audi Buying Experience
Remember in episode #21 how I talked about Shaquille O'Neal's multi-million dollar mistake in making some BIG assumptions about a target market? Well, this episode expands on this idea further by sha…