The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
Congrats, you’re here. There are very few humans on earth who are as persistent, bullheaded and frankly talented enough to do what you’ve done.
You're a black sheep, an unconventional thinker who heads left while the masses flock right. You're in the 1%. Thank goodness for you. You also know you've barely scratched the surface of your company's true revenue potential and you're looking for proven strategies to take the business to the next level via the shortest, most effective route.
Welcome. You’re in the right place.
Get ready to think big with business transformation strategies to help you dominate your market, disrupt your industry, and leave your competitors scratching their heads wondering how the heck you did it.
Yes, this is a marketing podcast —but it's much more than that. It's all about strategy first, guiding you to carve out an unbeatable market position, amplify results, reinvent your offerings, and take your business further, faster.
Discover my insider secrets of next-level business growth, branding, lead generation, sales, thought leadership, product innovation, premium pricing, and marketing to the ultra-affluent—and much more.
Each episode is delivered in a hybrid American-New Zealand accent, usually bite-sized (most are 5 minutes unless it's an interview inwhich case that time limit goes out the window ), sometimes funny and always thought provoking. Based on the book The Client Stampede (by Julie Guest).
- Update frequency
- every 5 days
- Average duration
- 6 minutes
- Episodes
- 182
- Years Active
- 2021 - 2025
#102 How to Use Stories to Charge Triple What Your Competitors Charge
One of the biggest marketing secrets to being able to charge higher prices, is by using something called "demonstration" to show your prospects why your company is so much better. There are many way…
#101 Your Personal Branding Cheatsheet
Whether you’re the CEO of a conglomerate, the partner of a major medical practice, or an entrepreneur blazing a trail, your personal brand has never been more important than it is today.
Rapper and bi…
#100 How to Become an Expert to Your Dream Clients and Author a Good Book in 60 Minutes
I was going to call this 100th episode "how to make more money in your lunch break, than you did all last year" - but decided that the title should be a little more specific and less brash - but the …
#98 The 2022 Marketing Report - Top Trends and Predictions To Capitalize on Next Year
Curious about what the future holds and what the next big trends will be to win customer dollars? I reveal all in this end-of-year episode. Get your business starting the new year off right ..
GET MOR…
#99 The Billionaire Monk
Learn the backstory about one of my favorite entrepreneurs who spent twelve years living as a monk in the mountains of India before returning to the USA to build his multi-billion dollar empire. He s…
#97 Shrimp cereal? How Not To Handle a PR Crisis in Your Company
Imagine sitting down for breakfast, and pouring yourself a bowl of your favorite cereal - which happens to be Cinnamon Toast Crunch. - you know, those cute dancing, talking wheat blocks on TV that ar…
#96 Kia or Ferrari? What size is your marketing engine and why you might be wasting budget on marketing gas?
Did you know that there are two kinds of marketing expenditure? One category of expenditure is on evergreen marketing initiatives that can be used again and again, increasing their ROI each time they…
#95 How To Build a Power Brand
This episode is the third in my 3-part series on branding - everything you need to know to grow a powerful brand for your business.
If you haven't listened to Episode #94 and #93 yet - start with #93 …
#94 Branding Demystified
“The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.”
— PHILIP KOTLER
While it's temp…
#93 A Funny Branding Story
Somewhat ironically, this morning I was speaking with one of our clients, who was telling me a story about one of his colleagues who is also the CEO of a mid-sized company. They were talking about br…
#91 Keep It Simple - The Hardest Marketing Lesson Of All
Sometimes a trip to the grocery store can yield a really important business lesson - especially when it comes to walking down the soup aisle .. (seriously!)
MORE RESOURCES, TOOLS & LINKS:
Ready to sca…
#92 The Three Reasons Your Marketing Might Be Stagnant (And How To Fix It)
Every brand's advertising goes stagnant after a while and then on top of it all there's digital ad fatigue that we're all suffering from. How do you keep your ads fresh? How do you keep people inter…
#90 How to Improve your Marketing Message in 6 Easy Steps
Your marketing message - which is Step 2 of the Client Stampede Formula - usually represents the area of greatest opportunity for most businesses. By strengthening your marketing message - the way yo…
#89 Pro Tips To Manage Your Customer List
Do you know what the most valuable asset is in a business?
Its products or services?
Its employees?
Its marketing engine with the ability to attract, convert and retain customers consistently?
(If yo…
#88 The 3 Secret Copywriting Formulas To Make Price Irrelevant
If you've been listening to some of my earlier podcast episodes you'll know that copywriting - the art and science of using words to persuade and influence - is a superpower every entrepreneur should…
#87 Twelve Smart Questions to Ask a Website Design or Marketing Agency
Thinking of investing in a new website for your business? In this episode, I cover some essential questions to help you decide firstly, what kind of website you want, and secondly, what are the smart…
#86 The New Way to Win Customers For Well Established Brands
Perhaps your company has a very well-established brand that has endured over the years? It's survived this long - but can you be confident that it's got what it takes to attract today's new customers…
#84 Futurist Trend: How You'll Use AR (Augmented Reality) To Attract New Clients In The Very Near Future
Have you ever played a sport using virtual reality? How about attending a football game as a fan using the Fox Sports VR app? Ever wondered what that sofa would look like in your actual living room b…
#85 Is Your Sales Prevention Department Secretly At Work?
Have you ever been in a situation where you've tried to buy something from a company - but were somehow prevented at the last possible second? Maybe their website crashed, or their online checkout pr…
#83 Why Artists Are Starving (A Story from Ann Arbor)
If you've ever wondered why artists are starving - here's the reason why. And it has nothing to do with "sacrificing yourself in the name of art," but everything to do with marketing.
Am I being too …