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Tech for Non-Techies - Podcast

Tech for Non-Techies

Tech for Non-Techies helps Business Leaders have great careers in the Digital Age, with episodes on innovation, digital transformation, start-ups and how technology is changing business.

Learn tech concepts, apply them to business strategy, and get practical advice on how to succeed as a Digital Leader today.

Learn how to work with tech clients, transition career, succeed in digital transformation and start a company as a non-technical founder.

Tech for Non-Techies is for:

- Leaders in corporates going through digital transformation

- Non-technical founders

- Professionals who want to transition into a career in tech

- Tech investors

Hosted by tech entrepreneur, executive coach and Chicago Booth MBA Sophia Matveeva.

Business Startup Careers Technology Tech Management Entrepreneurship
Update frequency
every 7 days
Average duration
23 minutes
Episodes
268
Years Active
2020 - 2025
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168. 5 tech concepts every Business Leader needs to know

168. 5 tech concepts every Business Leader needs to know

To succeed in the Digital Age, traditional business skills are no longer enough. Business Leaders need a new skillset: Digital Leadership.

This doesn't mean learning to code or taking a Python course…

00:28:23  |   Wed 13 Sep 2023
167. Four top tech books for Business Leaders

167. Four top tech books for Business Leaders

Listen to this episode to get Sophia Matveeva's recommendations to hone your digital mindset.

In this episode, you'll hear the top lessons from each book and why they matter.

  • The beginners' guide: S…
00:14:58  |   Wed 06 Sep 2023
166. Introduction to cookies, tracking & online privacy

166. Introduction to cookies, tracking & online privacy

Is online tracking invasive? Or do cookies make our experience of the internet better?

To answer this question, you need to understand how online tracking works and who makes money from it.

In this e…

00:40:14  |   Wed 30 Aug 2023
165. AI hype vs lasting innovation with Jamie Cattell, Partner at IBM

165. AI hype vs lasting innovation with Jamie Cattell, Partner at IBM

How is generative AI different from standard AI? How can you tell lasting innovation from the hype? 

Listen to this episode to find out. You will learn from Jamie Cattell, Global Managing Partner, En…

00:44:33  |   Tue 22 Aug 2023
164. Use Design Thinking to solve ANY problem

164. Use Design Thinking to solve ANY problem

"You can design your work life as an employee or a business owner. Design thinking is for people like you, whether you receive the paycheck or sign the paycheck," Bill Burnett, Stanford School of Des…

00:18:37  |   Wed 16 Aug 2023
163. Innovation vs Tradition

163. Innovation vs Tradition

When should you innovate and when should you honour tradition?  The luxury industry answers this question all the time. 

Luxury businesses like Louis Vuitton have been around since the 1800s, but hav…

00:16:22  |   Wed 09 Aug 2023
162. From banker to Fintech CEO

162. From banker to Fintech CEO

Avinash Godkhindi went from banking to leading Zaggle, a fintech company, towards an IPO. 

This episode is perfect for founders, fintech investors and business leaders who want to transition into tec…

00:45:19  |   Wed 02 Aug 2023
161. How to get paid more

161. How to get paid more

Smart dedicated professionals are great at creating value. This episode will help you capture it.

Digital transformation and innovation projects are very likely to balloon beyond their original scope…

00:17:51  |   Wed 26 Jul 2023
160. Data Science for Business Leaders with Prof JeAnna Abbott

160. Data Science for Business Leaders with Prof JeAnna Abbott

To have a successful business career today, you need to be data literate. This doesn't mean learning to code.

Thank God!

In this episode, you will hear from JeAnna Abbott, Professor of Artificial Int…

00:58:49  |   Wed 19 Jul 2023
159. Power mistakes by founders, corporate leaders & investors

159. Power mistakes by founders, corporate leaders & investors

Technology has disrupted power dynamics, and led otherwise smart and rational people to suspend disbelief, lose control and destroy value.

To have a truly successful career, you need to understand po…

00:17:50  |   Wed 12 Jul 2023
158. Office Hours: MBA vs Computer Science, Product Management, Tech Trends & Career Transitions

158. Office Hours: MBA vs Computer Science, Product Management, Tech Trends & Career Transitions

Listen to this Office Hours session with Sophia Matveeva MBA. Questions covered in this episode:

  • Should I do an MBA or a Computer Science degree?
  • What's the difference between Product Management rol…
00:33:18  |   Wed 05 Jul 2023
157. Tech trends and rumors from the advertising Oscars

157. Tech trends and rumors from the advertising Oscars

Tech and advertising are intertwined: ads is where Big Tech makes most of its money. Learn about the biggest trends in tech from the Cannes Lions Festival of Creativity.

You'll hear about development…

00:19:05  |   Wed 28 Jun 2023
156. Why most digital transformations fail

156. Why most digital transformations fail

According to McKinsey, 70% of digital transformations fail to meet their goals. And yet, these multi-million dollar projects remain a priority for every major CEO. 

In this episode, you'll learn from…

00:41:24  |   Tue 20 Jun 2023
155. How generative AI is changing business and the economy

155. How generative AI is changing business and the economy

ChatGPT reached 100 million users in just 2 months after launch, and generative AI has already changed how many professionals do their jobs today. But, how has it already changed business and how wil…

00:46:04  |   Wed 14 Jun 2023
154. How to price your app

154. How to price your app

There is no template for pricing apps or Software as a Service products, because each product is always a solution to a problem. Some problems are more important than others, and some are harder to s…

00:18:00  |   Wed 07 Jun 2023
153. Social graph vs Interest graph: AI lessons from TikTok & Instagram

153. Social graph vs Interest graph: AI lessons from TikTok & Instagram

Would you rather listen to a song by an artist you already love? Or an unknown artist and try something new? 

Most people want a combination of the familiar and the new.

In social media terms, this i…

00:18:29  |   Wed 31 May 2023
152. The Non-Technical Founder's introduction to working with outsourced developers

152. The Non-Technical Founder's introduction to working with outsourced developers

If you have an idea for an app or a tech business, but no tech skills to build it, this episode is for you.

You will hear from Natalie Kaminski, founder of Jet Rockets, whose development company work…

00:41:59  |   Tue 23 May 2023
151. Design Thinking for career and venture growth

151. Design Thinking for career and venture growth

Design Thinking, first developed at Stanford, is the strength behind tech companies like Airbnb and Snap. Great design was the foundation of Apple and Steve Jobs's obsession.

Design Thinking is a met…

00:18:46  |   Wed 17 May 2023
150. What all innovators can learn from the massive gaming industry

150. What all innovators can learn from the massive gaming industry

The online gaming market is HUGE. Revenue in the online games market is projected to reach US $26.1 billion in 2023. Games developers have also had to solve some of the toughest problems in tech.

And…

00:37:51  |   Wed 10 May 2023
149. What business leaders must tell technologists to build great products

149. What business leaders must tell technologists to build great products

Product makers know how to make a product. But technologists do not know whom the product is for and what their aim is.

When it comes to working with the tech product team, a business leader's job is…

00:12:49  |   Wed 03 May 2023
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