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Tech for Non-Techies - Podcast

Tech for Non-Techies

Tech for Non-Techies helps Business Leaders have great careers in the Digital Age, with episodes on innovation, digital transformation, start-ups and how technology is changing business.

Learn tech concepts, apply them to business strategy, and get practical advice on how to succeed as a Digital Leader today.

Learn how to work with tech clients, transition career, succeed in digital transformation and start a company as a non-technical founder.

Tech for Non-Techies is for:

- Leaders in corporates going through digital transformation

- Non-technical founders

- Professionals who want to transition into a career in tech

- Tech investors

Hosted by tech entrepreneur, executive coach and Chicago Booth MBA Sophia Matveeva.

Business Startup Careers Technology Tech Management Entrepreneurship
Update frequency
every 7 days
Average duration
23 minutes
Episodes
268
Years Active
2020 - 2025
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188. How is AI disrupting your industry?

188. How is AI disrupting your industry?

If you want to prepare for AI disruption, learn from the music industry.

The music industry was the first to be dragged through digital disruption in the early 2000s. Fortunes were made, and lost, as…

00:50:16  |   Wed 31 Jan 2024
187. What's wrong with Design Thinking?

187. What's wrong with Design Thinking?

The Design Thinking market is growing and Logitech's ex CEO Bracken Darrell credits it with increasing shareholder returns 10 times. 

But, Design Lead Caoimhe Kelly believes Design Thinking doesn't f…

00:32:48  |   Wed 24 Jan 2024
186. Why the Design Thinking market is growing & how to benefit

186. Why the Design Thinking market is growing & how to benefit

The Design Thinking market is predicted to grow 5x more than the US economy in 2024. This is because C Suite decision makers are choosing to buy design thinking and innovation services.

Listen to thi…

00:22:10  |   Wed 17 Jan 2024
185. What companies will get wrong in digital transformation in 2024

185. What companies will get wrong in digital transformation in 2024

Digital transformation and AI are going to continue being a top priority for most CEOs this year. But, 70% of these expensive projects fail to meet their goals, according to McKinsey.

Listen to this …

00:19:32  |   Wed 10 Jan 2024
184. What AI will disrupt in 2024 and how to get ready

184. What AI will disrupt in 2024 and how to get ready

We are still at the beginning of the AI revolution, but in 2024 some of the world's oldest and richest industries are going to get disrupted by it. 

Listen to this episode to learn:

  • The difference b…
00:23:27  |   Wed 03 Jan 2024
183. Top entertainment picks to help you learn about tech

183. Top entertainment picks to help you learn about tech

In this episode, you will get four suggestions for shows about Big Tech, AI,  billionaire founders and white collar criminals.

Sophia Matveeva's top entertainment suggestions that will teach you:

  • Ho…
00:11:39  |   Wed 27 Dec 2023
182. What Business Leaders need to learn from industrial design

182. What Business Leaders need to learn from industrial design

Design methodologies help businesses make more money and build products users love.

Learn how this works from industrial designer and YouTube star John Mauriello.

In this episode you will learn:

  • Wha…
00:52:30  |   Wed 20 Dec 2023
181. Why the best apps go on Apple first

181. Why the best apps go on Apple first

The app economy is projected to grow 4x faster than the US economy. This means opportunities for innovators, investors and the professional services that support the app ecosystem.

Listen to this epi…

00:23:29  |   Wed 13 Dec 2023
180. Business & product lessons from Don Norman

180. Business & product lessons from Don Norman

“A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem” - Don Norman. 

Don Norman was Apple's first user experience architect and is revered for hi…

00:18:06  |   Wed 06 Dec 2023
179. Top 4 tech podcasts for Business Leaders

179. Top 4 tech podcasts for Business Leaders

Here are Sophia Matveeva's top four podcast picks to help you learn how tech is changing business and the economy. This is a selection of the most jargon-free shows, where the hosts don't assume you'…

00:11:50  |   Wed 29 Nov 2023
178. How Logitech grew profits 4x in 3 years

178. How Logitech grew profits 4x in 3 years

Before the advent of the iPhone, Logitech was a boring but successful company, making $2 billion per year. They made functional but ugly computer mice at affordable prices.

But when the world moved f…

00:20:40  |   Wed 22 Nov 2023
177. Where business schools fail in the Digital Age

177. Where business schools fail in the Digital Age

A top MBA can be the best investment you make in your career. BUT most business schools haven't adapted to the Digital Age, despite pressure from employers & students.

Listen to this episode if you h…

00:16:05  |   Wed 15 Nov 2023
176. How community management helps tech companies win

176. How community management helps tech companies win

In just the first half of 2023, the Sweat with Kayla app recorded over $77 million in revenue. Without an engaged community, this success would not have been possible.

A well managed community can he…

00:20:44  |   Wed 08 Nov 2023
175. How to use gamification to grow revenue, reduce churn & get new customers

175. How to use gamification to grow revenue, reduce churn & get new customers

Gamification helped Dropbox grow its user base by 3900% in 15 months. This is why Business Leaders must know what gamification engines are & how to use them.

Listen to this episode to learn:

  • What ga…
00:20:00  |   Wed 01 Nov 2023
174. What stock market investors REALLY need to know about tech

174. What stock market investors REALLY need to know about tech

Tech companies have changed the stock market and the economy. But, to be a Smart Money investor, what do you really need to know about tech?

Listen to this interview with Richard Kramer to find out.

00:44:33  |   Wed 25 Oct 2023
173. The biggest reason things go wrong in product teams

173. The biggest reason things go wrong in product teams

A great product attracts users, grows revenue and whets investor appetite. But what makes a great product?

A good team and a smart process.

Listen to this short episode to see what a good product man…

00:15:38  |   Wed 18 Oct 2023
172. Q&A: how do I go from banking to fintech?

172. Q&A: how do I go from banking to fintech?

If you want to transition career from a traditional industry, or a stuffy company, to a fast growing business, this episode is for you. 

“The business strategies employed by highly successful start-u…

00:15:34  |   Wed 11 Oct 2023
171. Deep tech investing vs standard venture capital

171. Deep tech investing vs standard venture capital

ChatGPT has popularized deep tech, but most people don't really know what it is or how it differs from standard software innovation.

Don't be most people. 

This episode will demystify deep tech inves…

00:47:04  |   Wed 04 Oct 2023
170. Advisory Boards: why join them & why have them

170. Advisory Boards: why join them & why have them

If you want to run a start-up, get to the top of a corporate, get headhunted for board roles or become a Smart Money investor, joining an advisory board is a smart move.

But, for advisors, boards can…

00:42:25  |   Wed 27 Sep 2023
169. The No. 1 Tech Concept for Business Leaders

169. The No. 1 Tech Concept for Business Leaders

Traditional industries, like banking, FMCG, and real estate have a fundamental difference to tech companies. If you do not understand this difference, or under-estimate it, you will not be able to th…

00:27:02  |   Wed 20 Sep 2023
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