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Tech for Non-Techies - Podcast

Tech for Non-Techies

Tech for Non-Techies helps Business Leaders have great careers in the Digital Age, with episodes on innovation, digital transformation, start-ups and how technology is changing business.

Learn tech concepts, apply them to business strategy, and get practical advice on how to succeed as a Digital Leader today.

Learn how to work with tech clients, transition career, succeed in digital transformation and start a company as a non-technical founder.

Tech for Non-Techies is for:

- Leaders in corporates going through digital transformation

- Non-technical founders

- Professionals who want to transition into a career in tech

- Tech investors

Hosted by tech entrepreneur, executive coach and Chicago Booth MBA Sophia Matveeva.

Business Startup Careers Technology Tech Management Entrepreneurship
Update frequency
every 7 days
Average duration
23 minutes
Episodes
268
Years Active
2020 - 2025
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28. How To Hire And Work With UX Designers

28. How To Hire And Work With UX Designers

Learning notes from this episode:

 

  • Always work with designers before hiring developers. 
  • Come to UX designers with a problem you want to solve, rather than a feature list
  • When you're thinking of ta…
00:23:01  |   Wed 09 Dec 2020
27. Good Product Manager Vs Bad Product Manager According To Ben Horowitz

27. Good Product Manager Vs Bad Product Manager According To Ben Horowitz

Learnings notes from this episode:

 

Good product managers

  • Know the market, the product and the competition
  • Take full responsibility for the success of the product
  • Marketing counterparts to the engi…
00:19:08  |   Wed 02 Dec 2020
26. How to Get Into Product Management and Growth Hacking For Non-Techies

26. How to Get Into Product Management and Growth Hacking For Non-Techies

Learning notes from this episode:

 

  • To get into product management, you need to build a product. I doesn’t have to be a full mobile app. You can start with something very simple, like a blog or a ne…
00:26:55  |   Wed 25 Nov 2020
25. Founder Stories: How I Built Home Made

25. Founder Stories: How I Built Home Made

Learning notes from this episode:

 

  • Asaf Navot does not have a technical co-founder at Home Made. His first technical hire was a Product Manager, not a CTO.
  • When you are considering investing your t…
00:18:50  |   Wed 18 Nov 2020
24. You Don't Need A Technical Co-Founder

24. You Don't Need A Technical Co-Founder

Learning notes from this episode:

 

  • There is a difference between technology enabled businesses and deep tech businesses. Technology enabled businesses use tech to deliver a product or service cheap…
00:16:56  |   Wed 11 Nov 2020
23. What non-techies can learn from Steve Jobs

23. What non-techies can learn from Steve Jobs

Lessons from this episode:

 

00:25:42  |   Wed 04 Nov 2020
22. What Investors Really Need To Know About Tech

22. What Investors Really Need To Know About Tech

Learning notes from this episode:

 

  • There is a difference between deep tech investing, such as bio tech, and investing in commercial and UX innovation. For deep tech, you absolutely must have deep t…
00:22:45  |   Wed 28 Oct 2020
21. Key Skills For Non-Technical Founders

21. Key Skills For Non-Technical Founders

Learning notes from this episode:

 

  • Non-technical founders are the interface between the product team and the users. They focus on making the right product, not getting the product right.
  • Setting th…
00:15:03  |   Wed 21 Oct 2020
20. Camels: The Alternatives To The Silicon Valley Unicorn Model

20. Camels: The Alternatives To The Silicon Valley Unicorn Model

Learning notes from this episode:

 

  • The Silicon Valley unicorn model of growth at all costs is not applicable to all tech startups.
  • "Camel companies" can survive a drought, i.e. they were created in…
00:21:01  |   Wed 14 Oct 2020
19. How To Transition Into A Career In Tech

19. How To Transition Into A Career In Tech

Learning notes from this episode:

 

  • The time to transition into tech is now, as lockdowns have moved our lives online. You can do this with a job change, or by investing or starting your own tech ve…
00:17:50  |   Wed 07 Oct 2020
18. Introduction to Design for Technology

18. Introduction to Design for Technology

Learning notes from this episode:

 

  • The design process begins with questioning whether a product needs to exist in the first place. Start with research and customer interviews before you build a pro…
00:19:27  |   Wed 30 Sep 2020
17. Non-Technical Founders Don’t Need to Code

17. Non-Technical Founders Don’t Need to Code

Learning notes from this episode:

 

  • As a non-technical founder, you don’t need a technical co-founder, but you do need a web of tech experts to advise you.
  • Learning to admit that you don’t have all …
00:20:38  |   Wed 23 Sep 2020
16. How to Hire and Work with Outsourced Product Teams

16. How to Hire and Work with Outsourced Product Teams

Learning notes from this episode:

 

  • Outsourcing can be done in 3 ways: with an agency (focus on design), a development shop (focus on engineering) or a product studio (holistic approach to the entir…
00:28:16  |   Wed 16 Sep 2020
15. How to Find a Technical Co-Founder

15. How to Find a Technical Co-Founder

Learning notes from this episode:

 

  • Prepare to pitch to a technical co-founder as you would to an investor: have a plan, understand your market and know your target customer
  • Choices developers make …
00:28:15  |   Wed 19 Aug 2020
14. Transition into Product Management from a Non-Technical Career

14. Transition into Product Management from a Non-Technical Career

Learning notes from this episode:

 

  • Networking is key to making a career transition. Meet people who are doing the job you are interested in and learn from them.
  • To transition into a PM role, start …
00:24:07  |   Wed 12 Aug 2020
13. How to Succeed in Big Tech

13. How to Succeed in Big Tech

Learning notes from this episode:

 

  • If you want to transition into Big Tech from a non-technical career, start by working on digital initiatives 
  • Use storytelling and public speaking to stand out in…
00:24:36  |   Wed 05 Aug 2020
12. Intro to Product Strategy

12. Intro to Product Strategy

Check out Parth's book Swipe to Unlock: The Insider’s Guide to Tech and Business Strategy.

 

Learning points from this episode:

 

  • Product strategy sets the vision of the future trends for your busin…
00:24:27  |   Wed 29 Jul 2020
11. How to Transition into Product Management for Non-Techies

11. How to Transition into Product Management for Non-Techies

Learning notes from this episode:

 

  • Product managers define "the what, the when and the why of the product," - what the product is, what the priorities are within the product and why it needs to exi…
00:23:12  |   Mon 20 Jul 2020
10. Intro to Technology Acquisitions

10. Intro to Technology Acquisitions

Key learning points from this episode:

 

  • The tech sector is growing exponentially, so the time to invest in tech is now.
  • A decade ago only 1 company out of the top 10 companies in the world by marke…
00:33:00  |   Mon 13 Jul 2020
9. The Business of AI with Harvard Business School Prof Marco Iansiti

9. The Business of AI with Harvard Business School Prof Marco Iansiti

Key learning points:

 

  • AI is already changing industries and the economy by making simple operations run faster
  • A business model is how a company aims to create and capture value
  • An operating model …
00:21:39  |   Mon 06 Jul 2020
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