Tech for Non-Techies helps Business Leaders have great careers in the Digital Age, with episodes on innovation, digital transformation, start-ups and how technology is changing business.
Learn tech concepts, apply them to business strategy, and get practical advice on how to succeed as a Digital Leader today.
Learn how to work with tech clients, transition career, succeed in digital transformation and start a company as a non-technical founder.
Tech for Non-Techies is for:
- Leaders in corporates going through digital transformation
- Non-technical founders
- Professionals who want to transition into a career in tech
- Tech investors
Hosted by tech entrepreneur, executive coach and Chicago Booth MBA Sophia Matveeva.
Making a prototype is a key step in your journey in bringing your tech idea to life. Begin with UX research, which we covered in last week’s episode.
With your research done, it’s time to move on to…
The prototyping process is the first step in the product development journey. To go from idea to live app, site or algorithm, you need to test it with target users.
A good prototype can get you fundi…
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The bit of an app or site you interact with is called a front end. If you can touch it, swipe it or speak to it, it is a front end. The front end is a computer t…
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The no code movement is the idea that you can build a digital product using existing tools, which you assemble together without writing any of your own code. It in…
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The tech CEO's job is to work with other people who have different skills to reach a clear business aim. It is not to supervise everything or do everything themselves.
You can use te…
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Beri’s first hire was a designer, not a developer. He found her through via a recommendation. This is the best way to hire product talent.
Beri has never had a techn…
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A product is a solution to a people problem. Before even contacting a product team, take time to investigate the people and the problem.
Marketers and designers go t…
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Front end developers crea…
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Here are the resources Sophia mentioned her the answers:
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