Tech for Non-Techies

What’s technology for? Tech products can make our lives better and make businesses a lot of money. But, without a focus on the user and on the business, technology is an academic project at best, or …

Satya Nadella, the CEO of Microsoft, and Ben Horowitz, the co-founder of VC fund A16Z, both started their careers as Product Managers (PMs).

PMs rise to leadership positions in the tech sector, becau…

You’ve probably heard the term cloud computing, but like most non-techies, you’re not sure what it means. In this episode, you’ll learn what it is and how businesses use it to solve problems.

You’ll …

Many investors view non-technical founders as more risky. Sometimes this is plain silly, but there are legitimate investor concerns that non-techie founders will make costly mistakes that technical f…

Product managers combine user perspectives, business needs and technology capabilities in one job. But, what they do day to day varies widely. In this episode, you’ll hear how what PMs do differs bet…

Every app and site is made up of lots of different tech tools and languages. Like a house, one part is built on top of another and they need each other to function. If one part of the structure break…

Andi Govindia has gone through three accelerators on her start-up journey. This helped her build a business model, find co-founders and get her first major clients.

Andi leads Riviter, a visual searc…

Hiring developers and designers to build your tech product is always risky, because as a non-techie, you're hiring people to do things you don't know how to do.

Is outsourcing more risky because you'…

More money is entering venture capital today than ever before. This means more career opportunities for investors, and funding options for founders.

In this episode, you'll hear from Check Warner, pa…

Why do some products go viral and others die a quiet death? The answer lies in growth hacking. 

Growth hacking is a type of marketing that combines working on the product, which is an inside job, and…

Neither life nor business are linear. Startups often pivot their business models several times to find product market fit, just as we try out different careers.

In this episode, you’ll hear from Hann…

“The business strategies employed by highly successful start-ups and the career strategies employed by highly successful individuals are strikingly similar," says Reid Hoffman in his book The Startup…

Space tech developments aren’t just a battle between middle aged billionaires. Nor is it a Cold War leftover. 

The technologies we use every day to watch TV and hail a taxi rely on connections in spa…

Big data and predictive analytics can help you make profits, sell clothes and strike oil. But, unless you know how to ask data scientists the right questions and then use their answers, data are just…

Put on your party pants! In this episode, you'll hear from Julie Novack, the CEO & non-technical co-founder of PartySlate. PartySlate is a platform that connects event professionals to people plannin…

Storing stuff costs money, this is why it’s good to look in the back of the cupboard and decide whether you really need all those spices you bought 5 years ago.

This is the same with data stored by t…

A robust venture capital industry is one of the pillars of the today's tech boom, because it provides the funding for new companies to grow. But "venture capital is not a job for everyone," says vent…

Most start-ups fail, but founders and investors can still use this for career success. Learning how tech products get made and how the companies behind them make money, opens so many doors to interes…

“Come to developers with good research and understand your customer. If you don’t understand your customer, how can you expect the developer to build features for that customer?” says developer Arian…

“The biggest lie told in tech is that you that you need to be a coder. I think that being able to understand the user experience behind tech, being able to articulate technology, and being able to ge…