Tech for Non-Techies

Most founders think securing investors will solve all their problems.

But fundraising often creates a new set of challenges—misaligned expectations, endless reporting requests, and pressure that pull…

Most non-technical founders dream of building a game-changing tech product—without learning to code.

But bridging the gap between vision and execution? That takes more than just a good idea.

In this …

Most founders dream of creating a product so good it sells itself.

That’s the promise of product-led growth: customers discover, share, and adopt your product with little to no sales effort.

Sadly th…

If you’re a non-technical founder building your first product, this episode is for you.

In today’s lesson, Robyn Exton shares the real story of how she went from branding agency employee to founder o…

If you’re the kind of leader who is “on” all the time — even on vacation — this episode is for you.

In today’s lesson, Sophia Matveeva shares a practical, honest approach to taking time off without p…

Why do so many software teams feel busy — but deliver so little value?

Fractional tech leader Thanos Diacakis shares why shipping more features doesn’t always mean progress.

Drawing on 25+ years in s…

Most startup CEOs think they’re the visionary.

But in today’s episode, you’ll learn why the CEO is often the single biggest threat to team productivity — and how to avoid becoming one.

Based on a rea…

Some CEOs are already replacing engineers and junior staff with large language models.

But what if the real risk isn’t that AI replaces your team — it’s that it doesn’t, and you’re left without a tal…

What does it really take to lead in tech without a technical degree?

In this episode, Jennifer Byrne, former CTO of Microsoft US, shares how she built a top-tier tech career starting with a psycholog…

Think advertising is just TikTok, Instagram, or TV? Think again.

At Cannes Lions, a major industry summit, Big Tech set the agenda for what’s next in AI, branding, and attention. This is your insider…

Most founders dive straight into building — features, user flows, no-code tools — before they’ve nailed the strategy that actually drives traction: brand.

In this episode, Sophia Matveeva shares why …

Analysis paralysis is BORING. And it doesn't get you results.

Most founders think they fail because of the market, the product, or the pitch.

But the real killer is a slow mindset.

In this episode, S…

If you’re building a tech product but don’t have a technical background, this episode will save you months of wasted time and thousands in unnecessary spend.

In this re-release of one of our most pop…

From accelerators to corporate venture capital, most startup support structures fail to deliver. Investor and entrepreneur Andrew Ackerman explains why — and what founders and corporates should do in…

What does it really take to build a tech ecosystem that endures — beyond PR launches and startup grants?

In this episode, Sophia Matveeva shares hard-won insights from working with governments, corpo…

Want to become a better tech innovator while you sit on a beach?

In this episode, Sophia Matveeva shares four podcast episodes you can learn from through osmosis—and enjoy every minute of it.

You wil…

Phil Knight spotted better running shoes in Japan — and turned that insight into Nike, one of the world’s biggest brands.

In this episode, you'll learn how thinking internationally sparks breakthroug…

Is today's AI hype cycle just dot-com boom 2.0?

In this episode, host Sophia Matveeva talks with David G. Ewing, who lived through the original tech bubble (literally in a closet in Palo Alto!) about…

The more technology you put into your product, the worse it can get.

In this episode, Sophia Matveeva talks with Zahra Almahoozi, founder of DARB and recent graduate of the Tech for Non-Technical Fou…

Some companies waste millions on AI initiatives while others use it to gain serious market advantage.

In this episode, you'll learn the seven insights Sophia Matveeva, our CEO, got from The Economist…