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Tech for Non-Techies - Podcast

Tech for Non-Techies

Tech for Non-Techies helps Business Leaders have great careers in the Digital Age, with episodes on innovation, digital transformation, start-ups and how technology is changing business.

Learn tech concepts, apply them to business strategy, and get practical advice on how to succeed as a Digital Leader today.

Learn how to work with tech clients, transition career, succeed in digital transformation and start a company as a non-technical founder.

Tech for Non-Techies is for:

- Leaders in corporates going through digital transformation

- Non-technical founders

- Professionals who want to transition into a career in tech

- Tech investors

Hosted by tech entrepreneur, executive coach and Chicago Booth MBA Sophia Matveeva.

Business Startup Careers Technology Tech Management Entrepreneurship
Update frequency
every 7 days
Average duration
23 minutes
Episodes
268
Years Active
2020 - 2025
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228. Why Smart Leaders Prototype First, Strategise Later

228. Why Smart Leaders Prototype First, Strategise Later

If you think product development comes after business strategy, you're leaving money on the table and falling behind your competitors. Don’t do that.

In this episode, you'll learn why smart business …

00:12:30  |   Wed 13 Nov 2024
227. How to Use AI in Product Development: A Non-Techies Guide

227. How to Use AI in Product Development: A Non-Techies Guide

If you have an idea for an app or a tech business, you can now make a test product in just 15 minutes using AI tools.

But, you have to know how to use them wisely, so you don’t make pretty products t…

00:16:46  |   Wed 06 Nov 2024
226. Tech Stacks Made Simple: What Non-Technical Innovators Should (and Shouldn't) Do

226. Tech Stacks Made Simple: What Non-Technical Innovators Should (and Shouldn't) Do

Have you ever wondered about how to work with developers effectively without becoming one yourself?

It all starts with five simple, non-technical questions.

In this episode, you'll learn what you nee…

00:11:15  |   Wed 30 Oct 2024
225. How To Get ROI From A Tech Conference

225. How To Get ROI From A Tech Conference

You can get your dream job, your dream client or your ideal investor at a tech event. But, going to a tech conference can also be a spectacular waste of money.

So how do you get the former and avoid …

00:14:50  |   Wed 23 Oct 2024
224. MVPs, Milkshakes & Corporate Innovation

224. MVPs, Milkshakes & Corporate Innovation

How do you make something completely new? And does the process differ if you’re in a tiny start-up or a tech giant like Google?

Listen to this episode to find out.

You will learn from Maria Fernandez…

00:31:24  |   Wed 16 Oct 2024
223. Product Management: From Start-up To Grown Up

223. Product Management: From Start-up To Grown Up

If you want to understand how tech companies work from the inside, you need to know what product managers do.

People who master this skillset go on to be successful entrepreneurs, run tech companies …

00:36:42  |   Wed 09 Oct 2024
222. Product vs Marketing problems

222. Product vs Marketing problems

If you want to make a successful product, or have a great career, what do you need to focus on today?

Listen to this episode to find out.

 

Timestamps

00:00 Introduction 

02:06 Product vs. Marketing …

00:11:51  |   Wed 02 Oct 2024
221. How Paypal innovates

221. How Paypal innovates

Do you want to know how one of the world’s largest fintech companies stays on top?

Paypal’s innovation strategy is actually simpler and cheaper than you probably think.

Listen to this episode to lear…

00:36:26  |   Wed 25 Sep 2024
220. How 5 simple questions can solve your toughest problems

220. How 5 simple questions can solve your toughest problems

Have you ever wondered why some people find smart innovative solutions to problems, and others stay stuck?

In this episode, you'll learn you a simple technique that innovators use to make new product…

00:15:51  |   Wed 18 Sep 2024
219. The Hype Cycle: VCs use it, but should they?

219. The Hype Cycle: VCs use it, but should they?

How can you tell which innovations will last and what’s just hype? Are we in a generative AI bubble?

There is a methodology called the Hype Cycle that venture capitalists use to answer these question…

00:20:23  |   Wed 11 Sep 2024
218. Why Uber uses Google maps: introduction to APIs (encore)

218. Why Uber uses Google maps: introduction to APIs (encore)

Every time you see Login with Facebook or Pay with Paypal on an app, you’re seeing a tech tool called an API.

This tool allows companies to make millions of dollars, reach billions of people, and col…

00:13:43  |   Wed 04 Sep 2024
217. When NOT to use AI in business and warfare

217. When NOT to use AI in business and warfare

If we know that ChatGPT makes things up, when should we avoid Large Language Models? 

Is generative AI really safe to use when it matters?

Listen to this interview with Dr Heidy Khlaaf to find out.

D…

00:43:53  |   Wed 21 Aug 2024
216. Public vs Private innovation: when being seen to be innovative is just as important as being innovative

216. Public vs Private innovation: when being seen to be innovative is just as important as being innovative

Burberry was the first luxury brand to get on Facebook.   By pivoting their image from fusty old raincoat maker to social media star, the brand appealed to millennials.   The share price rose 4x and …
00:14:35  |   Wed 14 Aug 2024
215. 3 ways to learn from innovators

215. 3 ways to learn from innovators

If you want to be an innovator in the Digital Age, you must learn from those who came before you.

Here are Sophia Matveeva's top 3 recommendations for what to listen to to get the best innovators les…

00:07:21  |   Wed 07 Aug 2024
214. Business Leaders' lessons from the global IT outage

214. Business Leaders' lessons from the global IT outage

10,000 flight cancellations, disruptions in the UK National Health Service, and the banking sector cast into turmoil.

The CrowdStrike outage sent the entire world into disarray.

In this episode of th…

00:16:20  |   Wed 31 Jul 2024
213. How NOT to sell your company

213. How NOT to sell your company

What happens when an acquirer asks to buy a start-up? 

The journey between the offer letter and money in the bank is long, arduous, and can sometimes lead to less money in the bank than the founders …

00:36:08  |   Wed 24 Jul 2024
212. How to do your Mid Year Review

212. How to do your Mid Year Review

"The success strategies for individuals and companies are remarkably similar," Reid Hoffman.

You can apply product innovation and start-up principles to your own career. 

This will help you assess wh…

00:14:18  |   Wed 17 Jul 2024
211. Technology Strategy for Business Leaders

211. Technology Strategy for Business Leaders

To succeed, corporates and start-ups must innovate.

Learn how to manage technology strategy as a Business Leader from MBA professor Alberto Galasso.

Professor Galasso teaches Strategic Management and…

00:38:00  |   Wed 10 Jul 2024
210: The Rainmaking show: how to get TECH CLIENTS in professional services

210: The Rainmaking show: how to get TECH CLIENTS in professional services

Do you want to have tech companies and venture capitalists as your clients?

This can be very lucrative and interesting.

If the answer is yes, listen to this episode. 

This interview was originally ai…

00:27:49  |   Wed 03 Jul 2024
209. Top 5 Career Skills for the Digital Age

209. Top 5 Career Skills for the Digital Age

If you want to have a GREAT CAREER in the Digital Age, just being good at your job isn't enough.

Listen to this episode to learn the key skills every professional needs to thrive. 

This episode is fo…

00:14:00  |   Wed 26 Jun 2024
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