Tech for Non-Techies helps Business Leaders have great careers in the Digital Age, with episodes on innovation, digital transformation, start-ups and how technology is changing business.
Learn tech concepts, apply them to business strategy, and get practical advice on how to succeed as a Digital Leader today.
Learn how to work with tech clients, transition career, succeed in digital transformation and start a company as a non-technical founder.
Tech for Non-Techies is for:
- Leaders in corporates going through digital transformation
- Non-technical founders
- Professionals who want to transition into a career in tech
- Tech investors
Hosted by tech entrepreneur, executive coach and Chicago Booth MBA Sophia Matveeva.
Developers don't work in the same ways as non-technical professionals. If you don't know how to work with developers, you can waste thousands of dollars and get very frustrated, as you'll see from th…
Success in tech consists of two parts: making great products and using them to build a business. No matter how brilliant an app or algorithm is, if people do not want to pay for it, it is unlikely to…
The terms coding and programming are ubiquitous, yet many non-technical professionals do not know what they mean in practice. Why are there different coding languages? What do developers actually do?
…
This is not how it works in tech companies. When th…
Agile is now a ubiquitous management term, but few people understand what it means in practice.
For some products, agile is THE BEST system, for others, it is THE WORST.
Listen to this week’s episode…
It’s easy to put the tech sector on a pedestal, as we’re constantly bombarded with its power and profits. But “technology is just a tool to affect business outcomes,” says prop tech entrepreneur Seba…
The tech sector is massive and is set to get even bigger in 2022. As it matures, the number of non-technical roles increases.
Listen to this episode to prepare for the non-techie jobs boom.
Learning …
No code apps and outsourced product studios mean that there is more opportunity than ever for non-technical founders and traditional businesses to get into tech and succeed.
But, as more companies en…
“Follow effective action with quiet reflection. From the quiet reflection will come even more effective action” - Peter Drucker.
As 2021 comes to a close, it's useful to reflect on what worked, what…
Did you know that 54% of all jobs in tech companies are non-technical, according to research by Glassdoor. This means there is plenty of opportunity for non-techies who want to transition into the wo…
Creating a successful business is a huge feat, but even founders with profitable exits struggle when they first break into tech. Bryan Clayton co-founded Greenpal, the Airbnb for lawn mowing, after h…
Money isn’t enough to hire the best product teams. If you want to hire great people to build your product, you need to convince them that your vision has potential. To do this, techies and non-techie…
Jennifer Byrne studied Psychology at university and went on to become the Chief Technology Officer of Microsoft US. Listen to this episode to learn how this liberal arts graduate transitioned into te…
Lots of smart people want to transition into careers in tech, but don’t know how to get started. If that sounds like you, then listen to how Alexandra Soroko went from finance to tech leadership.
Tod…
The number of technology oriented jobs is predicted to rise to 190 million in 2025, according to Microsoft. But, if you're a non-techie, how do you get in on that?
In this episode, you'll hear how th…
Consumer facing tech businesses like Uber aren’t just competing with other firms that provide a similar service. They’re competing with everything that vies for your attention.
This is why B2C tech b…
95% of new products fail, according to Harvard Business School professor Clayton Christensen. But, usually this isn't because they are badly made, but because they don't solve the right problem.
Befo…
Working in innovation at a large company can be a great way to join the tech boom for non-techies. But what do you do when you get there?
Innovation leaders have a wide range of backgrounds. Some ha…