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Tech for Non-Techies - Podcast

Tech for Non-Techies

Tech for Non-Techies helps Business Leaders have great careers in the Digital Age, with episodes on innovation, digital transformation, start-ups and how technology is changing business.

Learn tech concepts, apply them to business strategy, and get practical advice on how to succeed as a Digital Leader today.

Learn how to work with tech clients, transition career, succeed in digital transformation and start a company as a non-technical founder.

Tech for Non-Techies is for:

- Leaders in corporates going through digital transformation

- Non-technical founders

- Professionals who want to transition into a career in tech

- Tech investors

Hosted by tech entrepreneur, executive coach and Chicago Booth MBA Sophia Matveeva.

Business Startup Careers Technology Tech Management Entrepreneurship
Update frequency
every 7 days
Average duration
23 minutes
Episodes
268
Years Active
2020 - 2025
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88. You can't be half pregnant

88. You can't be half pregnant

Developers don't work in the same ways as non-technical professionals. If you don't know how to work with developers, you can waste thousands of dollars and get very frustrated, as you'll see from th…

00:17:03  |   Wed 02 Mar 2022
87. How to commercialise innovation

87. How to commercialise innovation

Success in tech consists of two parts: making great products and using them to build a business. No matter how brilliant an app or algorithm is, if people do not want to pay for it, it is unlikely to…

00:21:41  |   Wed 23 Feb 2022
86. What is coding? The quick guide for non-coders

86. What is coding? The quick guide for non-coders

The terms coding and programming are ubiquitous, yet many non-technical professionals do not know what they mean in practice. Why are there different coding languages? What do developers actually do?

00:20:24  |   Wed 16 Feb 2022
85.

85. "Don't be afraid of the tech," lessons from a non-technical founder

Nasi Rwigema doesn't have a background in software, but that didn't stop him from building his tech platform: Umwuga, a social network for blue collar workers in South Africa. To his surprise, he fou…
01:08:26  |   Wed 09 Feb 2022
84. What UX designers do and how to work with them

84. What UX designers do and how to work with them

”Most people make the mistake of thinking design is what it looks like. People think it's this veneer — that the designers are told, 'Make it look good!' That's not what design is. It's not just what…
00:34:49  |   Wed 02 Feb 2022
83. How tech companies bring new ideas to life

83. How tech companies bring new ideas to life

If you have an idea for a new product in a traditional business, you will probably have to work on an extensive plan before you do anything else.

 

This is not how it works in tech companies. When th…

00:21:38  |   Wed 26 Jan 2022
82. Intro to agile for non-techies

82. Intro to agile for non-techies

Agile is now a ubiquitous management term, but few people understand what it means in practice.

For some products, agile is THE BEST system, for others, it is THE WORST.

Listen to this week’s episode…

00:17:33  |   Wed 19 Jan 2022
81. Technology is just another business tool. Don’t put it on a pedestal.

81. Technology is just another business tool. Don’t put it on a pedestal.

It’s easy to put the tech sector on a pedestal, as we’re constantly bombarded with its power and profits. But “technology is just a tool to affect business outcomes,” says prop tech entrepreneur Seba…

00:32:31  |   Wed 12 Jan 2022
80. Why 2022 brings even MORE opportunity to non-techies in tech

80. Why 2022 brings even MORE opportunity to non-techies in tech

The tech sector is massive and is set to get even bigger in 2022. As it matures, the number of non-technical roles increases.

Listen to this episode to prepare for the non-techie jobs boom.

Learning …

00:13:33  |   Wed 05 Jan 2022
79. Why human insight will drive success in tech in 2022

79. Why human insight will drive success in tech in 2022

No code apps and outsourced product studios mean that there is more opportunity than ever for non-technical founders and traditional businesses to get into tech and succeed.

But, as more companies en…

00:19:48  |   Wed 29 Dec 2021
78. How to review your year with UX Designer Sang Valte

78. How to review your year with UX Designer Sang Valte

“Follow effective action with quiet reflection. From the quiet reflection will come even more effective action” - Peter Drucker. 

As 2021 comes to a close, it's useful to reflect on what worked, what…

00:31:54  |   Tue 21 Dec 2021
77. Avoid these mistakes if you want to break into tech

77. Avoid these mistakes if you want to break into tech

Did you know that 54% of all jobs in tech companies are non-technical, according to research by Glassdoor. This means there is plenty of opportunity for non-techies who want to transition into the wo…

00:12:57  |   Wed 15 Dec 2021
76. From offline business owner to tech entrepreneur

76. From offline business owner to tech entrepreneur

Creating a successful business is a huge feat, but even founders with profitable exits struggle when they first break into tech. Bryan Clayton co-founded Greenpal, the Airbnb for lawn mowing, after h…

00:24:30  |   Wed 08 Dec 2021
75. Do this before hiring developers

75. Do this before hiring developers

Money isn’t enough to hire the best product teams. If you want to hire great people to build your product, you need to convince them that your vision has potential. To do this, techies and non-techie…

00:13:02  |   Wed 01 Dec 2021
74. How I got to the top in tech

74. How I got to the top in tech

Jennifer Byrne studied Psychology at university and went on to become the Chief Technology Officer of Microsoft US. Listen to this episode to learn how this liberal arts graduate transitioned into te…

00:42:19  |   Wed 24 Nov 2021
73. How I transitioned into a career in tech

73. How I transitioned into a career in tech

Lots of smart people want to transition into careers in tech, but don’t know how to get started. If that sounds like you, then listen to how Alexandra Soroko went from finance to tech leadership.

Tod…

00:30:48  |   Wed 17 Nov 2021
72. Break into tech: three examples of successful career transitions

72. Break into tech: three examples of successful career transitions

The number of technology oriented jobs is predicted to rise to 190 million in 2025, according to Microsoft. But, if you're a non-techie, how do you get in on that?

In this episode, you'll hear how th…

00:16:50  |   Wed 10 Nov 2021
71. Why Uber competes with Tinder and with Chocolate

71. Why Uber competes with Tinder and with Chocolate

Consumer facing tech businesses like Uber aren’t just competing with other firms that provide a similar service. They’re competing with everything that vies for your attention.

This is why B2C tech b…

00:13:16  |   Wed 03 Nov 2021
70. How to solve the right problem

70. How to solve the right problem

95% of new products fail, according to Harvard Business School professor Clayton Christensen. But, usually this isn't because they are badly made, but because they don't solve the right problem.

Befo…

00:24:38  |   Wed 27 Oct 2021
69. What do Heads of Innovation do?

69. What do Heads of Innovation do?

Working in innovation at a large company can be a great way to join the tech boom for non-techies. But what do you do when you get there? 

Innovation leaders have a wide range of backgrounds. Some ha…

00:14:54  |   Wed 20 Oct 2021
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