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Tech for Non-Techies - Podcast

Tech for Non-Techies

Tech for Non-Techies helps Business Leaders have great careers in the Digital Age, with episodes on innovation, digital transformation, start-ups and how technology is changing business.

Learn tech concepts, apply them to business strategy, and get practical advice on how to succeed as a Digital Leader today.

Learn how to work with tech clients, transition career, succeed in digital transformation and start a company as a non-technical founder.

Tech for Non-Techies is for:

- Leaders in corporates going through digital transformation

- Non-technical founders

- Professionals who want to transition into a career in tech

- Tech investors

Hosted by tech entrepreneur, executive coach and Chicago Booth MBA Sophia Matveeva.

Business Startup Careers Technology Tech Management Entrepreneurship
Update frequency
every 7 days
Average duration
23 minutes
Episodes
268
Years Active
2020 - 2025
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128. Business reality doesn’t match AI hype (yet)

128. Business reality doesn’t match AI hype (yet)

There is plenty of hype about AI, but most organisations are still using old precesses to make decisions.

We are  in the Between Times: "after AI's clear promise and before its transformational impac…

00:22:34  |   Wed 07 Dec 2022
127. How apps get built to be addictive: the Hook Model

127. How apps get built to be addictive: the Hook Model

Why do you keep checking your phone, even when you’re trying not to? It's because the apps on your phone use the Hook Model. described by Nir Eyal in his book Hooked: How to Build Habit-Forming Produ…

00:45:59  |   Wed 30 Nov 2022
126. How to become a Digital Leader as the tech sector shrinks

126. How to become a Digital Leader as the tech sector shrinks

As the tech sector lays off employees, there is still plenty of opportunity to be a Digital Leader. 

Playing the long game is making use of the opportunities you have in front of you today, while kee…

00:17:41  |   Wed 23 Nov 2022
125. Introduction to Cloud Computing for Non-Techies

125. Introduction to Cloud Computing for Non-Techies

Cloud computing powers most of the digital services you use today. Listen to this podcast episode to learn what it is and why it matters.

Learning notes from this episode:

  • The cloud computing is exp…
00:19:35  |   Wed 16 Nov 2022
124. What type of developer you need to make friends with

124. What type of developer you need to make friends with

To lead in the Digital Age, you need a network of developer friends. They can help you understand the latest tech trends and decipher jargon.

But to build the right network, you need to act intention…

00:15:46  |   Wed 09 Nov 2022
123. To thrive in the Digital Age, change how people see you

123. To thrive in the Digital Age, change how people see you

To succeed in today’s economy, you simply have to speak tech. But, if nobody knows about your new digital skills, you won’t become a digital leader.

This is why, to go from traditional business manag…

00:17:13  |   Wed 02 Nov 2022
122. What's a Digital Mindset & how do you get one?

122. What's a Digital Mindset & how do you get one?

To be digitally savvy, follow the 30% rule – this is the minimum threshold that gives us just enough digital literacy to thrive in the tech age, says Professor Paul Leonardi.

  • “To have digital transf…
00:53:02  |   Wed 26 Oct 2022
121. Five things you can do to thrive in the Tech Age

121. Five things you can do to thrive in the Tech Age

If you want to have a great career today, you simply have to Speak Tech. But, taking courses is not enough. You must combine learning with smart actions to make your investment pay off.

Here are five…

00:17:57  |   Wed 19 Oct 2022
120. Think like a Venture Capitalist to have a great career

120. Think like a Venture Capitalist to have a great career

“The business strategies employed by highly successful start-ups and the career strategies employed by highly successful individuals are strikingly similar," says Reid Hoffman in his book The Startup…

00:14:43  |   Tue 11 Oct 2022
119. Why smart leaders expect the unexpected from software updates

119. Why smart leaders expect the unexpected from software updates

Software updates can have weird unintended consequences that the company doesn't even know about. Existing features that worked perfectly can stop working, leading to lost revenues and annoyed custom…

00:13:20  |   Wed 05 Oct 2022
118. Four questions to link business goals to tech tools

118. Four questions to link business goals to tech tools

Technology is a tool, not an end in itself. The quickest way to bridge the gap between tech and business teams is to relate business outcomes to technology. 

Learning notes from this episode:

  • In eve…
00:15:40  |   Wed 28 Sep 2022
117. Lessons from the Lean Start-Up by Eric Reis

117. Lessons from the Lean Start-Up by Eric Reis

"Successful entrepreneurs don't have better ideas, they have a better process," says Eric Reis in The Lean Start-Up. To learn how to innovate with speed, listen to this week's episode.

Learning notes…

00:16:00  |   Wed 21 Sep 2022
116. Introduction to Deep Tech investing

116. Introduction to Deep Tech investing

When investing in Deep Tech, remember that technology is just a tool, not an end in itself. Understanding who will use it and why is key to becoming smart money.

Learning notes from this episode:

  • Wh…
00:16:53  |   Wed 14 Sep 2022
115. Commercialising innovation and breaking into Deep Tech

115. Commercialising innovation and breaking into Deep Tech

Great technology is not enough to build a successful business. You need customers who understand its benefits, and are willing to pay for them. This is why storytelling is a key part of commercialisi…

00:36:09  |   Wed 07 Sep 2022
114. What is Deep Tech?

114. What is Deep Tech?

Companies like Deep Mind fascinate investors and innovators, but what is a deep tech company really and how does it differ from other types of tech firms? Listen to this episode to find out.

Learning…

00:13:41  |   Wed 31 Aug 2022
113. How porn drives tech innovation

113. How porn drives tech innovation

The porn industry is behind many of the innovations that drive e-commerce and the consumer internet today. If you want to know what new trend is going to be the hottest thing in tech, the makers of s…

00:09:16  |   Wed 24 Aug 2022
112. The three stages of start-up teams

112. The three stages of start-up teams

A tech start-up begins its life with a tiny team. The founders are either technical or tech savvy, but as the company scales its team has to change. 

Learn about the three stages of start-up team gro…

00:14:16  |   Tue 16 Aug 2022
111. B2C vs B2B start-ups

111. B2C vs B2B start-ups

The biggest difference between business to business and consumer facing ventures is how they grow. The growth curve and costs of B2B vs B2C growth is what surprises (and sinks) many start-ups.

Learni…

00:13:19  |   Wed 10 Aug 2022
110. Cutting through tech hype with the Actionable Futurist

110. Cutting through tech hype with the Actionable Futurist

Conferences are full of speakers saying that the latest tech will change the world, but that often leaves smart people even more confused. Knowing about trends is irrelevant if you don't know what to…

00:35:39  |   Wed 03 Aug 2022
109. Do this to become a Digital Collaborator today

109. Do this to become a Digital Collaborator today

To lead in the Digital Age, you need to become a Digital Collaborator. The best way to learn anything quickly is to put yourself in a situation where not doing it isn’t an option.

Listen to this epis…

00:15:46  |   Wed 27 Jul 2022
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