Sales For The Nigerian Business Person: The Nigeria Sales and Marketing Blueprint
Get straight-to-the-point advice to boost your sales and grow your business in Nigeria. Are you tired of generic sales tips that don't apply here? I give you practical, strategies for the challenges and opportunities of the Nigerian market. From building strong relationships to handling tough conversations, each episode has lessons you can use right away. Whether you're a startup founder, or a seasoned expert, you'll find the tools and inspiration here to succeed. Don't just listen—start selling. Tune in and transform your sales game.
- Update frequency
- every day
- Average duration
- 19 minutes
- Episodes
- 1241
- Years Active
- 2020 - 2025
Should you freestyle when calling folks for the first time?
Free styling when talking to total strangers leads to more anxiety on your part, and lack of direction for the conversation... without any clear sense of outcomes. You should always have a clear thou…
00:14:39 |
Sun 21 Feb 2021
Should you identify yourself from the beginning?
When you’re calling a total stranger for the first time, it’s more important to establish that you’ve indeed reached the right person and then move on quickly to why this call is relevant, and then u…
00:15:43 |
Wed 17 Feb 2021
Should you be calling strangers?
It’s not a bad idea to call up total strangers in the hopes of drumming up new business. The challenge is to make sure that the strangers you’re talking to are qualified to hear your message. They sh…
00:13:09 |
Tue 16 Feb 2021
Should you close the deal now? Or later?
There are situations where you can get the customer to commit to making a deposit on the first visit. These are situations where you are dealing with a simple sales context, or where the customer has…
00:15:56 |
Sun 14 Feb 2021
Are you in a complex sale situation?
It’s important to ask yourself if you’re in a simple or complex sale situation because if it’s complex, you have more room for nuanced conversations, and your negotiation techniques have to be more r…
00:18:09 |
Sat 13 Feb 2021
What is a simple sales situation?
You know you’re in a simple sales situation when you have a low priced commodity product or service, and if neither you nor the buyer care about long term relationships and prospects. Why is this imp…
00:19:20 |
Fri 12 Feb 2021
Is sales truly a conversation?
Whether we think of sales as an event or a long term process is important. If you think about sales in a more long term fashion, then you’re continually trying to leverage present contacts and opport…
00:10:59 |
Thu 11 Feb 2021
Client questionnaires? Why are they important?
Client questionnaires and questioning frameworks are important not just so that you have all the information necessary to give an accurate quote, but also so that they help with what you should antic…
00:22:35 |
Sun 07 Feb 2021
Why you should ask questions about budget, and who’s paying?
These questions are important because they help you figure out what other people or factors you should accommodate and take into account as you try to negotiate that sale.
00:14:18 |
Fri 05 Feb 2021
Why you should find out what they want and need!
It is useful to ask questions about what your customers want, what they need, what they can afford, and when they will be ready to pull the trigger. This is because, if you don’t run through this exe…
00:13:58 |
Mon 01 Feb 2021
Whose feedback do you need? And when should you rely on it?
Feedback is essential to developing our products and our services. And the feedback of our various stakeholders is very important because we do not have a 360° perspective to account for all the even…
00:10:37 |
Sat 30 Jan 2021
Should Google reviews be a part of your sales process?
Yes! Google reviews and other “back end” processes and avenues should be a significant part of your sales process. Reviews, recommendations, referrals and repeat business are easier and more viable f…
00:15:13 |
Fri 29 Jan 2021
Stop your premature presentation syndrome!
Most people are anxious to get a sale from the moment they meet with a prospective customer. Because of this they immediately launch into their presentation trying to convince the poor customer that …
00:08:46 |
Thu 28 Jan 2021
Should you be spec driven in your business?
Spec driven industries like software, engineering, etc require a proper understanding of the technical specifications that have to be met for the success of the project at hand. The rest of us who ar…
00:14:22 |
Wed 27 Jan 2021
Who is your customer?
It cannot be overstressed, the importance of knowing who your customer is, and why you should hang out with them more! Not only do they lead to more repeat business and referrals, but you also get va…
00:16:03 |
Sat 23 Jan 2021
Should you outsource your sales and your selling functions in the business?
Outsourcing your sales, or giving other people the responsibility to sell for you, is not always such a bad idea. But before you do that! You have to be sure that you have already thought through and…
00:14:34 |
Thu 21 Jan 2021
Should you outsource your marketing?
This might not be such a bad idea! Marketing and advertising professionals bring useful “know how” when it comes to figuring out what your “core marketing messaging” should be as well as who your “id…
00:11:07 |
Tue 19 Jan 2021
Why should you have bank financing as part of your process?
Bank financing can be a handy way to get around “money” objections when talking to prospective customers. This currently doesn’t apply to those of us in the wedding and event space, but you never kno…
00:10:05 |
Fri 15 Jan 2021
Come hard with the questions! They’ll see the value
Asking questions around the “value trinity” shows that you provide a valuable service. As wedding and event professionals we provide financial savings, physical comforts and psychological benefits in…
00:13:15 |
Sun 10 Jan 2021
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