Sales For The Nigerian Business Person: The Nigeria Sales and Marketing Blueprint
Get straight-to-the-point advice to boost your sales and grow your business in Nigeria. Are you tired of generic sales tips that don't apply here? I give you practical, strategies for the challenges and opportunities of the Nigerian market. From building strong relationships to handling tough conversations, each episode has lessons you can use right away. Whether you're a startup founder, or a seasoned expert, you'll find the tools and inspiration here to succeed. Don't just listen—start selling. Tune in and transform your sales game.
- Update frequency
- every day
- Average duration
- 19 minutes
- Episodes
- 1241
- Years Active
- 2020 - 2025
Multi disciplinary approaches to weddings
Wedding professionals often come from a diverse academic or professional background. This previous experiences are assets that should be used in running our businesses and customer conversations.
00:12:47 |
Tue 18 Aug 2020
What you have is a sales problem!
A lot of Wedding vendors assume their business struggles can be chalked down to personality, the economy, luck and timing, and even concerns about whether a viable business can be built in the weddin…
00:11:40 |
Mon 17 Aug 2020
Pushiness and assertiveness in wedding sales part 2
Assertiveness, being passive, or being aggressive aren't necessarily personality traits in sales. They're more about how much attention we pay to sizing up our wants versus the customer's needs durin…
00:10:21 |
Sun 16 Aug 2020
Pushiness and assertiveness in wedding sales part 1
Popular ideas about being a pushy sales person assumes that you're rude or overbearing. Being pushy in sales isn't a personality flaw, but occurs when you keep trying to sell to people who neither wa…
00:09:33 |
Sat 15 Aug 2020
Passion and niching in the wedding industry
The passion economy and ideas about how passion should relate to business abound everywhere today, and especially in the wedding industry. The belief is that if you're passionate about weddings then …
00:16:44 |
Wed 12 Aug 2020
Scaling your sales for wedding vendors
The average business owner doesn't fuss about personal selling because it doesn't scale. While personal selling won't help you grow your business to a ten fold magnitude, it will come in handy with f…
00:08:58 |
Tue 11 Aug 2020
Posturing and transparency in the wedding industry
The transparency economy raises practical questions about how we intend to be perceived in the market. We can either fake it till we make it, or keep it real and be more relatable to engender trust. …
00:08:12 |
Mon 10 Aug 2020
Do weddings have to be a "one and done" business opportunity?
The right personal selling approach can transform single transactions into multiple sources of income down the future. This episode is an intro to this idea that'll be explored in future episodes.
00:04:37 |
Sun 09 Aug 2020
Sales perspectives on trust
Trust is essential in commerce because it helps our prospective customers move through the initial concerns about being hustled, and move to openly considering what proposals we have to meet their ne…
00:08:10 |
Wed 05 Aug 2020
In myself I trust!
If you don't trust yourself, no one will and you won't be able to take yourself credibly through the leadership or sales process. This is the final riff on the Harvard Business Review article "Begin …
00:04:49 |
Fri 17 Jul 2020
The core drivers of trust
Without authenticity in the sales process, demonstrating judgement and competence, and showing empathy, it's doubtful that you can effectively sell your product or service. This is the second part in…
00:08:36 |
Sat 11 Jul 2020
Begin with trust
Trust is an essential ingredient in personal selling. This episode explores why we need to begin with trust and explore new perspectives that put our customers at the focus of our interactions. This …
00:07:35 |
Tue 19 May 2020
Beyond personal selling - multiple income streams
Having multiple income streams is a handy idea not just for wedding industry professionals, but business owners and hustlers at large. Some of the ideas explored in this podcast include the Cashflow …
00:15:05 |
Fri 15 May 2020
Beyond personal selling - Branding
Branding is important to the personal selling process because it makes you more familiar to your prospective customers. This episode explores other factors important in building your brand and the re…
00:07:55 |
Wed 22 Apr 2020
Beyond personal selling - eMail
Even though personal selling is a key factor on which we can build our businesses as wedding industry professionals, we also still have recourse to emailing and all things related to sales funnels an…
00:14:40 |
Mon 20 Apr 2020
Beyond personal selling! Money management
Money management is an important part of the puzzle that comes with providing a viable wedding industry based service. This episode and the others will be a peek into discussions I've had with my men…
00:18:38 |
Sun 12 Apr 2020
Advantages and disadvantages of personal selling
Personal selling and in person sales is a labour intensive form of persuading our clients which may not be suitable for all kinds of vendors in the wedding space. This episode explores who it's for, …
00:14:08 |
Sun 05 Apr 2020
How to make wedding expos and bridal shows profitable for you
Most vendors aren't sure the price tags for wedding shows make them a justifiable investment. My thesis is they can be so long as you come up with, and properly execute a plan for the expo.
00:08:14 |
Sat 28 Mar 2020
Personal selling in times of crisis
Covid posses serious concerns about how we can conduct business on a daily basis, however we shouldn't let things grind to a halt during this period. This episode explores why we should keep on movin…
00:16:32 |
Fri 20 Mar 2020
An introduction to the landscape of wedding shows in Nigeria
The modern wedding industry in Nigeria is a young one. There are a few recognised players in the game... this is an introduction to give a sense of who is out there and what their specialty is.
00:15:38 |
Mon 16 Mar 2020
Disclaimer: The podcast and artwork embedded on this page are the property of Tavershima Ayede. This content is not affiliated with or endorsed by eachpod.com.