Sales For The Nigerian Business Person: The Nigeria Sales and Marketing Blueprint
Get straight-to-the-point advice to boost your sales and grow your business in Nigeria. Are you tired of generic sales tips that don't apply here? I give you practical, strategies for the challenges and opportunities of the Nigerian market. From building strong relationships to handling tough conversations, each episode has lessons you can use right away. Whether you're a startup founder, or a seasoned expert, you'll find the tools and inspiration here to succeed. Don't just listen—start selling. Tune in and transform your sales game.
- Update frequency
- every day
- Average duration
- 19 minutes
- Episodes
- 1241
- Years Active
- 2020 - 2025
Why you shouldn't use bait and switch tactics in pricing conversations!
Have all terms and conditions up front and centre when having the money conversation with potential clients! No one likes being baited with low prices in the beginning, only to find out that much lar…
00:18:56 |
Wed 28 Oct 2020
Networking mistakes you shouldn't be making!
Mistakes in networking often arise because we have a poor understanding of, or a poor framework for how to network in the first place! Networking should be "other" focused, shouldn't be "tit for tat"…
00:22:29 |
Tue 27 Oct 2020
Guitar Zen!
It pays to switch routines up regularly. I've learned this recently learning to explore and relearning how to play guitar in open D tuning. This can serve as a metaphor for how we approach life and b…
00:11:11 |
Mon 26 Oct 2020
What are the top skills every business owner should have?
Customer service, communication, money management, collaboration, and delegation are essential skills that every business owner should have. However, all these skills won't matter very much if you do…
00:18:21 |
Sun 25 Oct 2020
How to know if this client is for you!
How you feel about the prospective client sitting in front of you isn't the best gauge to determine if she or he is your ideal client or not. Even when it seems as if both of you might be butting hea…
00:15:52 |
Sun 25 Oct 2020
The right way to use WhatsApp business features
Business auto response prompts are ineffective and can be jarring if they are used with every single message that your prospective customer sends you. The better way to use this would be; thank the e…
00:25:14 |
Sat 24 Oct 2020
Scalping your way to profits vs scaling your way to profits
It's not a bad idea to build your business using tips, tricks, and hacks to maximize profits on individual transactions. However it could be a more profitable way over the long term to use sales and …
00:09:10 |
Sat 24 Oct 2020
#endsars tribute episode - lessons in crisis communications
There are many lessons that can be learnt following the breakdown of law and order in certain parts of Nigeria during the recent protests. One of them is about how the use of empathy and affirmation …
00:19:03 |
Fri 23 Oct 2020
Why you shouldn't assume that your customer had fun working with you!
Some business people move straight to asking for a referral or recommendation after the deal is over. We would improve our chances of actually getting one if we were to find out how satisfactory the …
00:16:22 |
Fri 23 Oct 2020
#endsars tribute episodes - how NOT to remain top-of-mind with your customers and your stakeholders
In times of chaos and social upheaval, it is the responsible thing to do as a corporate citizen to reach out to your customers and stakeholders to be sure that everyone is doing okay. A blanket messa…
00:20:14 |
Thu 22 Oct 2020
#endsars and the Nigerian protest tribute
This is a departure from our regular scheduled programming. this is in honour of those who lost their lives on the 20th of October 2020 in Lagos Nigeria. The protest was against police brutality, the…
00:11:04 |
Wed 21 Oct 2020
The alternative take - what to look for in starting a business?
This episode explores a slightly different framework for answering the question; should you do what you love as a business? Or should you try to fill a market need? It's a recap of some of the opinio…
00:10:00 |
Tue 20 Oct 2020
How do you say thank you for referrals?
When people make referrals on pre-agreed commercial terms, the best way to say thank you is to stick to the terms faithfully! On the other hand, when people make referrals to you altruistically or in…
00:13:33 |
Tue 20 Oct 2020
How do you determine if you are capable of starting a business?
Passion, vission, and personality and not necessarily key ingredients you need for starting a business. Having a basic investment thesis that you're trying to validate, and being focused on acquiring…
00:24:55 |
Sun 18 Oct 2020
Sales case studies - how to handle random phone enquiries
It pays to have a well-thought-out sales process before you get a random phone enquiry from a prospective customer. Don't freestyle to improve your odds for sales success on the call! plus it aims to…
00:26:45 |
Sat 17 Oct 2020
Is solicitation a bad thing?
Chasing down customers in the flesh or over the phone doesn't have to be such a bad thing! Yes it can be more time and labour intensive than growing leads over the internet, but it also forces you to…
00:14:47 |
Thu 15 Oct 2020
Which should you tackle first? Trust or Need?
Establishing trust and the customer needs are both essential to reducing any resistance or apprehension that people face when talking to you in a sales conversation. Whether you should probe for a ne…
00:25:40 |
Mon 12 Oct 2020
The foundations of Trust, Need, Help and Hurry
Trust, Need, Help and Hurry represent the fundamental stages a customer or buyer has to run through in coming to a buying decision. The philosophy behind the framework is that all sales situations ar…
00:18:39 |
Sat 10 Oct 2020
More on sales processes - Trust, Need, Help and Hurry
Tom Hopkins' Trust, Need, Help and Hurry framework is an easy map to internalise and guide one through the sales process and Customer Conversations. This episode is a skim through the key areas the p…
00:22:38 |
Fri 09 Oct 2020
What is a sales process? And should you have one?
Trying to persuade and Influence either at home, work, or with potential clients should be process driven. This gives us the best chances for repeatable success and to readily diagnose the problems t…
00:16:12 |
Thu 08 Oct 2020
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