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Sales For The Nigerian Business Person: The Nigeria Sales and Marketing Blueprint - Podcast

Sales For The Nigerian Business Person: The Nigeria Sales and Marketing Blueprint

Get straight-to-the-point advice to boost your sales and grow your business in Nigeria. Are you tired of generic sales tips that don't apply here? I give you practical, strategies for the challenges and opportunities of the Nigerian market. From building strong relationships to handling tough conversations, each episode has lessons you can use right away. Whether you're a startup founder, or a seasoned expert, you'll find the tools and inspiration here to succeed. Don't just listen—start selling. Tune in and transform your sales game.

Business Marketing
Update frequency
every day
Average duration
19 minutes
Episodes
1241
Years Active
2020 - 2025
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What is a CRM and should you use one?

What is a CRM and should you use one?

Customer Relationship Management tools are very handy for keeping track of conversations, maximizing customer lifetime value, and getting insights to improve the overall customer experience. Ignore t…
00:22:32  |   Wed 07 Oct 2020
Can you get lucky in sales?

Can you get lucky in sales?

No matter how prepared you are during a sales conversation, unforseen circumstances can negatively affect the outcome! The only thing we're in control of is our sales process. Be faithful to your pro…
00:12:29  |   Mon 05 Oct 2020
Should you keep up with former clients?

Should you keep up with former clients?

Closing the sale means you've opened up a relationship! Keep in touch with former clients not only to be nice, but also because there might be possibilities for repeat business and referrals either f…
00:22:52  |   Tue 29 Sep 2020
RANT! How NOT to look for customers - by using deceit and pretension!

RANT! How NOT to look for customers - by using deceit and pretension!

Not being straight about your intentions when you run promos via Instagram and email can risk you losing some personal and business credibility. We should always have opt in options and set expectati…
00:18:21  |   Sat 26 Sep 2020
Morning routines to improve your sales

Morning routines to improve your sales

Hitting the phone to drum up business first thing in the morning is the best way to ensure you have a steady stream of business all year long. This is a useful habit to have to get away from the "fea…
00:18:40  |   Fri 25 Sep 2020
Customers, Prospects, and Clients: Should we treat them any different?

Customers, Prospects, and Clients: Should we treat them any different?

Knowing the difference between these terms sets us up with the right level of expectations to have when dealing with them, as well as the right way of thinking about advancing our relationships with …
00:18:31  |   Mon 21 Sep 2020
What's the difference a customer and a prospect?

What's the difference a customer and a prospect?

Customers have bought from you before and provide repeated business. That's the end goal of the sales process when we take a "prospect" whom we're currently chatting with to see if we can do business…
00:11:43  |   Sun 20 Sep 2020
Is the customer always right?

Is the customer always right?

No the customer isn't always right! But they do have a right to be listened to and validated at all times by us 🙂 the professionals with the expertise they trusted us with in the first place!
00:20:29  |   Fri 18 Sep 2020
How NOT to look for customers and partners

How NOT to look for customers and partners

It's not a good idea to initiate cold text interactions focused on only what you need, where you're only what you can gain and at the end of the day, you have no follow through on agreed courses of a…
00:28:14  |   Thu 17 Sep 2020
FOREX and alternative income sources

FOREX and alternative income sources

FOREX might not be for you if your idea of an investment opportunity is something passive with steady returns over the long term. Think of FOREX more as "active trading" rather than an investment opp…
00:13:46  |   Tue 15 Sep 2020
MLMs as viable sources for diversifying income

MLMs as viable sources for diversifying income

Genuine multilevel marketing companies bring with them training in sales, distribution, business and personal development. What about other businesses of the sort that seem mostly concerned with grow…
00:19:13  |   Mon 14 Sep 2020
Networking and the expectations for future business

Networking and the expectations for future business

Popular ideas about networking assume building personal relationships with the hope of doing business in the future. I argue that networking ought to be business, value, or "other" centric relationsh…
00:15:42  |   Wed 02 Sep 2020
Dealing with rejection from prospective clients

Dealing with rejection from prospective clients

When clients say no or "ghost" us, it's not personal. It's more likely that we weren't dealing with a properly qualified client in the first place! Run through your qualifications check list to confi…
00:14:00  |   Mon 31 Aug 2020
Podcast rant! Stop looking over your shoulder!

Podcast rant! Stop looking over your shoulder!

Stop worry about other entrants in your space undercutting the market with lowball pricing. Focus on things within your control like your sales and marketing processes with an emphasis on how to dist…
00:11:45  |   Sun 30 Aug 2020
Qualities and attributes to be good at sales

Qualities and attributes to be good at sales

The typical qualities we're exposed to in the wedding industry are also essential to growing sales; communications, professionalism, networking, etc... The most important skill or attribute is to alw…
00:19:34  |   Thu 27 Aug 2020
What's the purpose of a business again?

What's the purpose of a business again?

The reason why we're in business is to create customers. We do this through the marketing function of our businesses. Since customers are worth more over the long haul, we also have to look for creat…
00:06:05  |   Tue 25 Aug 2020
Wedding photographers have a bad case of GAS

Wedding photographers have a bad case of GAS

When photographers think of expanding their business, they focus on gear and lenses, retouching theory, and they try to promote ideas around price uniformity. Time would be better spent focusing on i…
00:16:33  |   Mon 24 Aug 2020
Personal selling for wedding planners - customer lifetime value

Personal selling for wedding planners - customer lifetime value

Personal selling techniques are the best way to prime relationships and cultivate lifetime customer value beyond this present wedding. This episode is an intro to this philosophy.
00:18:04  |   Fri 21 Aug 2020
Is it unethical to sell freezers to Eskimos?

Is it unethical to sell freezers to Eskimos?

Is it true that sales people are sleazy and will sell anything to anyone? Whether the Eskimo will buy the fridge from you depends on how well you understand what problem he or she is trying to solve …
00:12:24  |   Thu 20 Aug 2020
Personal sales for Wedding planners - who are you? And what's your purpose?

Personal sales for Wedding planners - who are you? And what's your purpose?

Personal selling is important because there's other avenues to grow your business beyond branding, marketing, and online content. The primary purpose of a wedding planner is marketing and not wedding…
00:12:11  |   Thu 20 Aug 2020
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