Sales For The Nigerian Business Person: The Nigeria Sales and Marketing Blueprint
Get straight-to-the-point advice to boost your sales and grow your business in Nigeria. Are you tired of generic sales tips that don't apply here? I give you practical, strategies for the challenges and opportunities of the Nigerian market. From building strong relationships to handling tough conversations, each episode has lessons you can use right away. Whether you're a startup founder, or a seasoned expert, you'll find the tools and inspiration here to succeed. Don't just listen—start selling. Tune in and transform your sales game.
- Update frequency
- every day
- Average duration
- 19 minutes
- Episodes
- 1241
- Years Active
- 2020 - 2025
Stop pretending you know them!
Some people think it’s OK when talking to a prospective customer for the first Time to pretend like you had a previous relationship with them to get them to be warm and loosen up to listen to you. Th…
00:12:27 |
Tue 05 Jan 2021
How big is the problem anyway? More questions to ask!
Business owners in general and wedding industry professionals in particular need to start asking clients questions that show how valuable our products/ services are, and to help the client realize th…
00:11:23 |
Sun 03 Jan 2021
More questions to find out if they’re “serious customers”
Asking the right questions is essential. We have to get to the root of whether they are ready to buy or not. This is an important skill because it’s going to save you time and money from following up…
00:14:53 |
Thu 31 Dec 2020
“Are you really interested in...?” More questions to ask!
As with the previous episode, asking questions to gauge the level of the problem our prospects have, and any sense of urgency around making the decision is absolutely essential. This will save you ti…
00:09:28 |
Mon 28 Dec 2020
Don’t assume they need your services! Ask them!
Not only is important to have the budget conversations to be sure our expectations aren’t too far apart, we also ought to ask about timeframes to get a sense of whether, and if they’ll ever make a de…
00:06:10 |
Mon 14 Dec 2020
How to have the money and budget conversations
The money conversations are key in the sales process... to be sure that both you and your clients have similar expectations as far as money and price are concerned. Skip them at your peril! You’re be…
00:18:37 |
Fri 11 Dec 2020
The one about Wedding fairs!
More rants about the possible value of wedding fairs and how wedding social/ business network enthusiasts can get their apps up and running!
00:21:16 |
Wed 02 Dec 2020
Ask questions to be sure you're speaking to a serious client!
In order to make sure we are not wasting any time or momentum, we should ask questions of our prospects to be sure that we are speaking to a serious contender! The questions that we ought to ask shou…
00:14:47 |
Fri 27 Nov 2020
How do you find clients? What is prospecting? What is canvassing?
Before we get to the root of finding customers who can afford you, there is the question of how do we even find customers at all! Lots of new and traditional methods abound, and those might include; …
00:09:10 |
Tue 24 Nov 2020
Wedding industry highlights and news! Hilton wedding fair slated for November
The Transcorp Hilton hotel in Abuja has opened the first salvo in getting wedding expos back on the market since the Corona virus lockdown early in March this year! Whether you respond with excitemen…
00:06:45 |
Fri 20 Nov 2020
Sales clinic case studies - an overview of the sales process
All businesses no matter the product or service that were involved with, whether with wedding planning or the engineering space, we all have to run through a process which provides a ready mind map f…
00:18:22 |
Fri 13 Nov 2020
Sales clinic case studies - an overview of the sales process
Sales shouldn't be a freestyle, but rather a process and framework driven activity taking us through how to find our ideal customers, getting to the bottom of their needs, and once there is a meeting…
00:14:04 |
Thu 12 Nov 2020
Sales case studies - intro - how to find the right customers et all...
This is an introduction to the sales clinic sessions that I hold regularly with the Seed Builders tech Hub in Abuja. The next questions that will be treated in the series include, how to find custome…
00:07:23 |
Wed 11 Nov 2020
Why you should stop making decisions for customers and clients!
Making assumptions in the sales and negotiation process could be a critical flaw. it is better to ask questions of the customer about what is pivotal to the deal rather than assuming and making unsol…
00:21:39 |
Mon 09 Nov 2020
How to sell the right way using poetry!
Whatever the medium you use to gain attention, provoke interest, and build some engagement, the tactic should be focused not on talking about you! The focus should always be on the chief benefits tha…
00:22:40 |
Sun 08 Nov 2020
Where are you playing? The sales cycle or the business cycle?
whether you want to be a hustler or a business owner is important to your potential for growth and how much scale you can get in your business. We have to be open and honest about what our current tr…
00:24:58 |
Fri 06 Nov 2020
How to determine if an industry space is a viable one
Once we get past the public appreciation for certain goods and services, the key determinant for how viable a business industry is, isn't the market per se! The key determinant becomes how good you a…
00:13:47 |
Tue 03 Nov 2020
Permission marketing - effective ways for using WhatsApp for sales and marketing
As a general rule, the more personalized and relevant our messaging is, the better. the same principles apply for our use of WhatsApp messaging for business!
00:19:28 |
Sun 01 Nov 2020
Why there is more to the picture than being known, liked, or trusted!
The "know, like and trust" framework is essential for enhanced credibility and achieving a "trusted advisor" status. However it still leaves something to be desired because even though it lessens the…
00:14:34 |
Fri 30 Oct 2020
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